1. Merchandising
How to Drive people to your product

2. Optimize
Guide
Give choice
Make people want
Create an atmosphere
Provoke
Handle flows
Seduce
Facilitate
Communicate
Inform
Structure

3. Consumer
Provider
I want my product easy to find
I want my product to be sold quickly
3 interests
Retailer
I want my customers to be happy

4. # How to attract further prospects to your point of sale?
# How to develop testing/sampling on the point of sale?
# How to best display the offer?
# How to « eventialize » the point of sale?
# How to win the loyalty of the clientele?
# How to anticipate the evolution of products ranges?
# How to make people consume a new product?

5. Merchandising aims to arrange sale’s outlet at best in order to
increase stock disposals (design, creation, window,
promotion, stock filling, consumer behavior, etc.). It embraces the
collection optimization, space allowance by product/brand
and
communication.

6. 1) The right product
2) At the right time
3) At the right price
4) At the right place
5) In the right quantity
6) With the right information

7. ali
rson
r pe
- he
ow
ind
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8. Pick up
a theme
Harmo
nize
estheti
cs
n the
Tur
On!
light
Be original
- tell your
story

9. The
shelf-display - inform, guide and seduce

10. +
Select brands according to available space & VAT
+
Classify
brands by category & communicate
universes’ names
+
« Theateralize » new products & create well-defined
thematic promotional spaces
+
Favor sensorial experiences
+
Offer specialized advice & professional assistance
+
Place the more profitable products at eye’s height
+
People read from left to right & from up to down
+
Surround your best-sellers with complementary
products

11. The
special-displays - favor impulsive purchase

12. Pick up 1 benefit or message
Choose new or high rotation products
Put a visible price
Display products vertically on shelf
Limit the offer in the time

13. The
display tools - push/pull your customers
Lighting, End-aisle display, Counter arrangement, Header, Brand
statement, Ruler, Clip/Name tent, Shelf-space display, Facing,
Kakemono, Screen, Security gate arrangement, etc.

14. Hot & cold zones - play with your offers
Cold zone is where your
customers go on purpose. It is
usually where necessary products
are. Add promotions to appeal them
Hot zone is where your
customers enter and go
spontaneously. That is where you
can provoke impulse & sell more

15. Communicate
Plan
Profit, Image, Loyalty
Organize
Seduce
Conclusion - Add value to your POS

16. Author
Jérémie Lorrain
Co-Founder of nail art company Úñica.
French, Fashionista, Blogger,
Entrepreneur, Businessman, Model,
Salesperson, Ambitious, Very Openminded, People and OpportunityOriented.
Share your impressions, comments & secrets:
jeremie.lorrain@gmail.com