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140 Proof: Tips and Techniques for Persona-Based Advertising in the Social Stream
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John Manoogian III
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From the 2011 Ogilvy-sponsored Beyond The Like Button social symposium in San Francisco.
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140 Proof: Tips and Techniques for Persona-Based Advertising in the Social Stream
1.
BEYOND THE “LIKE”
BUTTON
2.
Positivity in the
Social Stream
3.
140 Proof Media
4.
How Personas Work Who
We Follow + What We Say
5.
some context:
6.
King’s Kindness
7.
Infiniti @ Emmys
8.
Chevy @ Superbowl
9.
Creative Teams In
The Stream
10.
Brevity
11.
Immediacy
12.
Novelty
13.
Thanks! [Q&A]
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