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Harnessing the power of social media
- 1. Harnessing the power of Social Media Steve Wheeler Plymouth University
- 2. Accessibility Steve Wheeler, University of Plymouth, 2012 Attenuation Accountability Amplification Authenticity Accuracy
- 3. in the room The answer is Steve Wheeler, University of Plymouth, 2012
- 5. Steve Wheeler, University of Plymouth, 2012
- 6. Steve Wheeler, University of Plymouth, 2012 http://truedantalion.blogspot.co.uk/2011/09/silver-surfers.html
- 8. Source: InternetWorldStats.com www.Pingdom.com 2011 Figures
- 9. Source: InternetWorldStats.com www.Pingdom.com 2011 Figures
- 10. Social Media use in 2012 >260 Million >170 M n illion Millcitons) >850on conne io Steve Wheeler, Plymouth University, 2012 lli (100 bi illion >90 Million >150 Mill >400 M ion 2 Billion views/day >4 Bil li on im >14 million 24 hours/minute ages articles Sources from service providers and also http://econsultancy.com
- 11. Attenuation
- 12. Social Connectivity http://i.imwx.com cc Steve Wheeler, University of Plymouth, 2010 Steve Wheeler, University of Plymouth, 2012
- 13. Information overload Steve Wheeler, University of Plymouth, 2012
- 16. Semantic search • Navigational search: Looking for a specific document. Search using key word (tags) Steve Wheeler, University of Plymouth, 2012 • Research search: Looking for a number of documents which together will give you what you want. Search using phrases. http://flickr.com/photos/onemanwalking/2570939976/
- 17. Computational Knowledge Engines Steve Wheeler, University of Plymouth, 2012
- 18. Finding, storing and sharing Steve Wheeler, University of Plymouth, 2012 delicious.com diigo.com Social tagging, bookmarking and folksonomies. faves.com (Bluedot)
- 19. The gene has its cultural analogue too: the meme. In cultural evolution, a Steve Wheeler, University of Plymouth, 2012 meme is a replicator and propagator – an idea, a fashion, a chain letter, or a conspiracy theory. On a bad day, a meme is a virus. Lowenstein, 1999
- 20. Steve Wheeler, University of Plymouth, 2012 http://www.openparenthesis.org/2007/10/12/jenkins-forrester
- 21. Steve Wheeler, University of Plymouth, 2012 http://www.flickr.com/photos/will-lion/3601144842/sizes/l/in/photostream/
- 22. Steve Wheeler, University of Plymouth, 2012 25 million views 46 million views 51 million views 447 million views
- 24. Why does some content go viral? Steve Wheeler, University of Plymouth, 2012 http://knowyourmeme.com/photos/253882-viral-
- 25. Accountability
- 26. “Lt. Pike” Meme Steve Wheeler, University of Plymouth, 2012
- 27. Sunday in the Park with Pike Steve Wheeler, University of Plymouth, 2012
- 28. Steve Wheeler, University of Plymouth, 2012
- 29. Having a Bad Knight The Circle of Pike Steve Wheeler, University of Plymouth, 2012
- 30. ‘Pike both denies and betrays’ Steve Wheeler, University of Plymouth, 2012
- 31. Steve Wheeler, University of Plymouth, 2012 “For all the money, tax revenue and intelligence that Western governments have at their disposal, they seemingly cannot get their heads around a simple enough concept that wherever one is, someone is watching and recording.” - Zack Whitaker
- 32. “Everything you do now ends up on your permanent record. The best plan is to overload Google with a long tail of good stuff and to always act as if you’re on candid camera. Because you are”. – Seth Godin Steve Wheeler, University of Plymouth, 2012 http://www.flickr.com/photos/bhikku/1187679/
- 33. “This man’s death might have been swept under the carpet if a member of the public had not been videoing it. Steve Wheeler, University of Plymouth, 2012 “If you suspect something, don’t rely on the Police. Report it to the Internet.
- 34. Steve Wheeler, University of Plymouth, 2012 http://www.alan.com/2011/02/08/high-school-teacher-loses-job-because-of-facebook-picture-holding-beer-and-wine/
- 35. Steve Wheeler, University of Plymouth, 2012
- 36. Amplification
- 37. Event Amplification http://www.ampcov.co.uk/about-us.php
- 38. Content Amplification http://www.slideshare.net/timbuckteeth/web-30-the-way-forward
- 39. Social Amplification Steve Wheeler, University of Plymouth, 2012 http://theawesomer.com/the-t-mobile-dance/8826/
- 40. Social mobilisation Steve Wheeler, University of Plymouth, 2012 http://socialcapital.files.wordpress.com/2011/01/tunisia-cc-marcovdz.jpg
- 41. Authenticity
- 42. How is the Web? reliable Steve Wheeler, University of Plymouth, 2012
- 43. Who can you trust online? Steve Wheeler, University of Plymouth, 2012 http://grewordlist.files.wordpress.com/2010/10/perfidious.png http://www.themodernman.com
- 44. “60% of all Internet pages contain misleading Steve Wheeler, University of Plymouth, 2012 information.” - Thomas Edison We need ‘digital wisdom’
- 45. Steve Wheeler, University of Plymouth, 2012
- 46. Steve Wheeler, University of Plymouth, 2012 “Lee Harvey and the Wailers” (Lee Harvey did not jam alone) http://www.myspace.com/hsu/photos/6850630
- 47. Accuracy
- 49. Steve Wheeler, University of Plymouth, 2012 http://www.nature.com/news/2004/040802/full/news040802-3.html
- 50. “Knowledge that is acquired under Steve Wheeler, University of Plymouth, 2012 compulsion obtains no hold on the mind.” Plato - Socrates Darwikian is m http://www.fotopedia.com/items/flickr-713124904
- 51. evaluation Wikipedia is crowdsourcing Steve Wheeler, University of Plymouth, 2012
- 52. =? =? =? Steve Wheeler, University of Plymouth, 2012
- 54. =? =? =? Steve Wheeler, University of Plymouth, 2012
- 55. =32 =30 =30 Steve Wheeler, University of Plymouth, 2012
- 56. vs Stupidity of Mobs Wisdom of Crowds... Steve Wheeler, University of Plymouth, 2012
- 57. Crowdsourcing knowledge: ‘Community as curriculum’
- 58. Steve Wheeler, University of Plymouth, 2012 1) Choose 4 significant items in the room 2) Write a one word description for each on your post-it notes 3) Stick the post-it notes on the items
- 59. Steve Wheeler, University of Plymouth, 2012
- 60. Steve Wheeler, University of Plymouth, 2012 Twitter is not just about breakfast! http://www.lythhillhouse.com/breakfast.html
- 61. Steve Wheeler, University of Plymouth, 2012 Twitter as a library Twitter as a street corner Twitter as a broadcast channel Twitter as amplification
- 62. Steve Wheeler, University of Plymouth, 2012 “If you think of the Web mainly as a place to look up things, you are missing the point”. – Alec Couros (2012)