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Harnessing the power of Social Media
           Steve Wheeler
           Plymouth University
Accessibility




                 Steve Wheeler, University of Plymouth, 2012
 Attenuation
Accountability
Amplification
 Authenticity
  Accuracy
in the room
                   The answer is




Steve Wheeler, University of Plymouth, 2012
Accessibility
Steve Wheeler, University of Plymouth, 2012
Steve Wheeler, University of Plymouth, 2012
http://truedantalion.blogspot.co.uk/2011/09/silver-surfers.html
http://www.intel.com/content/www/us/en/communications/internet-minute-
Source: InternetWorldStats.com   www.Pingdom.com 2011 Figures
Source: InternetWorldStats.com   www.Pingdom.com 2011 Figures
Social Media use in 2012

                           >260 Million >170 M
                n                             illion
       Millcitons)
>850on conne io




                                                                                             Steve Wheeler, Plymouth University, 2012
   lli
(100 bi



        illion                  >90 Million >150 Mill
  >400 M                                             ion


                       2 Billion views/day                       >4 Bil
                                                                       li       on im
    >14 million         24 hours/minute                                               ages
      articles    Sources from service providers and also http://econsultancy.com
Attenuation
Social Connectivity




http://i.imwx.com




                    cc Steve Wheeler, University of Plymouth, 2010
                       Steve Wheeler, University of Plymouth, 2012
Information overload




Steve Wheeler, University of Plymouth, 2012
Aggregators and curators
Semantic search
• Navigational search: Looking for a specific
  document. Search using key word (tags)




                                                                Steve Wheeler, University of Plymouth, 2012
• Research search: Looking for a number of
  documents which together will give you what
  you want. Search using phrases.




           http://flickr.com/photos/onemanwalking/2570939976/
Computational Knowledge Engines




Steve Wheeler, University of Plymouth, 2012
Finding, storing and sharing




                                                Steve Wheeler, University of Plymouth, 2012
  delicious.com


                        diigo.com

Social tagging, bookmarking
and folksonomies.                   faves.com
                                    (Bluedot)
The gene has its cultural analogue too:
the meme. In cultural evolution, a




                                             Steve Wheeler, University of Plymouth, 2012
meme is a replicator and propagator –
an idea, a fashion, a chain letter, or a
conspiracy theory. On a bad day, a
meme is a virus.


                          Lowenstein, 1999
Steve Wheeler, University of Plymouth, 2012
http://www.openparenthesis.org/2007/10/12/jenkins-forrester
Steve Wheeler, University of Plymouth, 2012
http://www.flickr.com/photos/will-lion/3601144842/sizes/l/in/photostream/
Steve Wheeler, University of Plymouth, 2012
25 million views   46 million views




51 million views   447 million views
Viral Videos




http://knowyourmeme.com/photos/253888-viral-videos
Why does
some content
go viral?




                                                        Steve Wheeler, University of Plymouth, 2012
         http://knowyourmeme.com/photos/253882-viral-
Accountability
“Lt. Pike” Meme




Steve Wheeler, University of Plymouth, 2012
Sunday in the Park with Pike




                               Steve Wheeler, University of Plymouth, 2012
Steve Wheeler, University of Plymouth, 2012
Having a Bad Knight
                                         The Circle of Pike




                      Steve Wheeler, University of Plymouth, 2012
‘Pike both denies and betrays’




Steve Wheeler, University of Plymouth, 2012
Steve Wheeler, University of Plymouth, 2012
  “For all the money, tax revenue and intelligence that
   Western governments have at their disposal, they
seemingly cannot get their heads around a simple enough
 concept that wherever one is, someone is watching and
               recording.” - Zack Whitaker
“Everything you do now ends up on your permanent
 record. The best plan is to overload Google with a
long tail of good stuff and to always act as if you’re
 on candid camera. Because you are”. – Seth Godin




                                                                Steve Wheeler, University of Plymouth, 2012
                 http://www.flickr.com/photos/bhikku/1187679/
“This man’s death might have been swept under the carpet if a
       member of the public had not been videoing it.




                                                                Steve Wheeler, University of Plymouth, 2012
     “If you suspect something, don’t rely on the Police.
                  Report it to the Internet.
Steve Wheeler, University of Plymouth, 2012
http://www.alan.com/2011/02/08/high-school-teacher-loses-job-because-of-facebook-picture-holding-beer-and-wine/
Steve Wheeler, University of Plymouth, 2012
Amplification
Event Amplification



     http://www.ampcov.co.uk/about-us.php
Content Amplification




  http://www.slideshare.net/timbuckteeth/web-30-the-way-forward
Social Amplification




                                                     Steve Wheeler, University of Plymouth, 2012
   http://theawesomer.com/the-t-mobile-dance/8826/
Social mobilisation




                                                                           Steve Wheeler, University of Plymouth, 2012
http://socialcapital.files.wordpress.com/2011/01/tunisia-cc-marcovdz.jpg
Authenticity
How

is the
Web?
reliable




Steve Wheeler, University of Plymouth, 2012
Who can you trust online?




                                                                                              Steve Wheeler, University of Plymouth, 2012
http://grewordlist.files.wordpress.com/2010/10/perfidious.png




                                                                http://www.themodernman.com
“60% of all
                 Internet pages
               contain misleading




                                    Steve Wheeler, University of Plymouth, 2012
                  information.”

                - Thomas Edison




We need ‘digital wisdom’
Steve Wheeler, University of Plymouth, 2012
Steve Wheeler, University of Plymouth, 2012
“Lee Harvey and the Wailers”
(Lee Harvey did not jam alone)
  http://www.myspace.com/hsu/photos/6850630
Accuracy
Steve Wheeler, University of Plymouth, 2012
http://www.nature.com/news/2004/040802/full/news040802-3.html
“Knowledge that
is acquired under




                                                                      Steve Wheeler, University of Plymouth, 2012
compulsion
obtains no hold
on the mind.”

     Plato
- Socrates   Darwikian
                      is m
                    http://www.fotopedia.com/items/flickr-713124904
evaluation
                            Wikipedia is
                           crowdsourcing




Steve Wheeler, University of Plymouth, 2012
=?
                           =?
                                       =?




Steve Wheeler, University of Plymouth, 2012
=?
                           =?
                                       =?




Steve Wheeler, University of Plymouth, 2012
=32
                           =30
                                       =30




Steve Wheeler, University of Plymouth, 2012
vs

Stupidity of Mobs
                                    Wisdom of Crowds...




Steve Wheeler, University of Plymouth, 2012
Crowdsourcing knowledge:
‘Community as curriculum’
Steve Wheeler, University of Plymouth, 2012
1) Choose 4 significant items in the room
2) Write a one word description for each
      on your post-it notes
3) Stick the post-it notes on the items
Steve Wheeler, University of Plymouth, 2012
Steve Wheeler, University of Plymouth, 2012
Twitter is not just about breakfast!                           http://www.lythhillhouse.com/breakfast.html
Steve Wheeler, University of Plymouth, 2012
      Twitter as a library
  Twitter as a street corner
Twitter as a broadcast channel
   Twitter as amplification
Steve Wheeler, University of Plymouth, 2012
“If you think of the Web mainly as a
   place to look up things, you are
         missing the point”.
         – Alec Couros (2012)
Harnessing the power of social media

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Harnessing the power of social media