What went down at January’s London Social Developer Garage? We chatted about the top social campaigns going on right now - find out more here.

1. © Copyright 2012 Beyond. All rights reserved. Private and Confidential twitter.com/beyond facebook.com/beyondconsultancy
Thursday, January 10, 2013

2. now we create digital
experiences that
people want to
share
...We do this Differently.
Data driven. Totally connected. Always on.
We use social data to unlock real consumer insights.
We align these insights with your brand mission.
We deliver award winning work - with less financial
risk and more creative precision.
© Copyright 2012 Beyond. All rights reserved. Private and Confidential
twitter.com/beyond facebook.com/beyondconsultancy
Thursday, January 10, 2013

3. beyonds client list
© Copyright 2012 Beyond. All rights reserved. Private and Confidential twitter.com/beyond facebook.com/beyondconsultancy
Thursday, January 10, 2013

4. meet the
team
Lee Stacey
Toby Margetts Engagement Consultant
Engagement Executive Community expert
Alex Hunting and beer lover
Digital Marketing Executive Engagement extraordinaire
and flip flop enthusiast
Online marketing hound
© Copyright 2012 Beyond. All rights reserved. Private and Confidential twitter.com/beyond facebook.com/beyondconsultancy
Thursday, January 10, 2013

5. TOP FIVE SMOKING HOT SOCIAL
CAMPAIGNS FROM RECENT TIMES
THE BRANDS GETTING IT VERY RIGHT
© Copyright 2012 Beyond. All rights reserved. Private and Confidential
Thursday, January 10, 2013

6. Guaraná Antarctica: Ex Lover Blocker App
MISSION STATEMENT:
Protect your friends from calling their evil
ex’s
HOW?
Creating a mobile app that alerts friends to a
heartbroken friends attempts to call an ex
http://bit.ly/LJrilu
© Copyright 2012 Beyond. All rights reserved. Private and Confidential twitter.com/beyond facebook.com/beyondconsultancy
Thursday, January 10, 2013

7. Why Care? ➡ It’s unique and a novelty
Why Share? ➡ It empowers users and encourages a feeling
of camaraderie between friends
➡ Everybody knows someone that this app is
applicable to
© Copyright 2012 Beyond. All rights reserved. Private and Confidential twitter.com/beyond facebook.com/beyondconsultancy
Thursday, January 10, 2013

8. Heineken: The Christmas BeerFriender
MISSION STATEMENT:
Treat yourself, without the guilt of treating
yourself
HOW?
Find like-minded people via a Facebook app
to gift a BeerTender and they’ll do the same.
http://bit.ly/rB0SlP
© Copyright 2012 Beyond. All rights reserved. Private and Confidential twitter.com/beyond facebook.com/beyondconsultancy
Thursday, January 10, 2013

9. Why Care? ➡ It feels as if you’ve done a good deed and
‘got into the spirit’ of Christmas
Why Share? ➡ Sharing this feeling empowers you and
your friends
➡ It’s a fun, tongue in cheek way to get
something you really want for Christmas
© Copyright 2012 Beyond. All rights reserved. Private and Confidential twitter.com/beyond facebook.com/beyondconsultancy
Thursday, January 10, 2013

10. delta lingerie - Tights
MISSION STATEMENT:
Promote a one-time sale on tights
HOW?
Using Facebook’s new ‘Poke’ app, to tantalize
and intrigue fans into redeeming a discount
http://bit.ly/109QmxD
© Copyright 2012 Beyond. All rights reserved. Private and Confidential twitter.com/beyond facebook.com/beyondconsultancy
Thursday, January 10, 2013

11. Why Care? ➡ It’s a model getting dressed
➡
Why Share?
People aren’t used to receiving an image or
video and not having complete control over
what to do with it
➡ People will organically share the concept
because the premise that it can’t be shared
is so unusual
© Copyright 2012 Beyond. All rights reserved. Private and Confidential twitter.com/beyond facebook.com/beyondconsultancy
Thursday, January 10, 2013

12. nike take mokum
MISSION STATEMENT:
Convert users to Nike’s running community
and raise awareness of Nike+
HOW?
By creating a Facebook app that uses
Amsterdam as a virtual canvas, users could
virtually graffiti running routes and colour
them by running the routes
http://bit.ly/lsmX1x
© Copyright 2012 Beyond. All rights reserved. Private and Confidential twitter.com/beyond facebook.com/beyondconsultancy
Thursday, January 10, 2013

13. Why Care?
➡ Running is boring, anything to improve the
monotony is worth caring about
Why Share?
➡ The opportunity to mix artistic creativity
with running is unheard of
➡ The running community is already very
niche and tight knit - something as
revolutionary as this is bound to be shared
organically out of intrigue
© Copyright 2012 Beyond. All rights reserved. Private and Confidential twitter.com/beyond facebook.com/beyondconsultancy
Thursday, January 10, 2013

14. Ikea - augmented reality
MISSION STATEMENT:
Let customers intimately experience Ikea
kitchens from the comfort of their own home
HOW?
By creating an interactive online story that
can be experienced from multiple viewpoints
in a subtle way
http://bit.ly/GFE8hv
© Copyright 2012 Beyond. All rights reserved. Private and Confidential twitter.com/beyond facebook.com/beyondconsultancy
Thursday, January 10, 2013

15. Why Care? ➡ The campaign is gamified to a level that
means it is genuinely fun regardless of a
consumers interest in kitchens
Why Share? ➡ The limited branding of the app makes the
experience seem detached from the usual
hard sell
➡ The lack of branding works to Ikea’s
advantage because the inspiring visual
surroundings (that don’t appear to be the
focus of the app) become a integral reason
to share
© Copyright 2012 Beyond. All rights reserved. Private and Confidential twitter.com/beyond facebook.com/beyondconsultancy
Thursday, January 10, 2013

16. THANK YOU
We’re hiring
Lee Stacey Toby Margetts Alex Hunting
Engagement Consultant Engagement Executive Digital Marketing Executive
+44 (0)2079 086565 +44 (0)1273 475128 +44 (0)7538 817792
+44(0) 7540 686704 +44 (0)7534 718 577 +44 (0)203 170 7926
lee@bynd.com toby@bynd.com Alex@bynd.com
@LStacey @tobymargetts @AlHunting
© Copyright 2012 Beyond. All rights reserved. Private and Confidential
Thursday, January 10, 2013