SlideShare une entreprise Scribd logo
1  sur  31
Télécharger pour lire hors ligne
RECIPE	
  FOR	
  THE	
  
PERFECT	
  
CONTENT	
  
STRATEGY	
  
	
  	
  	
  	
  	
  JUST	
  ADD	
  CREATIVITY!	
  
THE	
  BEST	
  RECIPES	
  ARE	
  BORNE	
  FROM	
  CREATIVE	
  GENIUS	
  
AND	
  AN	
  END	
  GOAL	
  
THEY	
  ALSO	
  NEED	
  STRUCTURE	
  
DATA	
  
IDEAS	
  
PLAN	
  
ACTION	
  
RESULTS	
  
STEP	
  1	
  >	
  DATA	
  
0%
5%
10%
15%
20%
25%
30%
13-18
 19-24
 25-34
 35-44
 45-54
 55-64
 65+
Audience Split By Age
SOCIAL	
  DATA	
  	
  
SEARCH,	
  SOCIAL,	
  
SURVEYS	
  ETC	
  
PERSONAS	
  
MR	
  &	
  MRS	
  
THOMPSON	
  
TIME	
  RICH	
  
DISPOSABLE	
  INCOME	
  
BUSINESSMAN	
  
MR	
  &	
  MRS	
  
ASHWORTH	
  
TIME	
  POOR	
  AS	
  BOTH	
  
WORK	
  
INVESTING	
  FOR	
  
CHILDREN	
  
MRS	
  BARNES	
  
INHERITED	
  WEALTH	
  
INVESTOR.	
  
STEP	
  2	
  >	
  IDEAS	
  
SETTING	
  
THE	
  SCENE	
  
FOR	
  
CREATIVITY	
  
BE	
  RELAXED	
  
THERE’S	
  NO	
  SUCH	
  THING	
  
AS	
  A	
  BAD	
  IDEA	
  
IT’S	
  WHERE	
  THE	
  GOOD	
  IDEAS	
  
STEM	
  FROM	
  
GOOGLE	
  SUGGEST	
  
SEMANTICS	
  
STEP	
  THREE	
  >	
  PLAN	
  
STEP	
  4	
  >	
  ACTION	
  
MAKE	
  FRIENDS	
  WITH	
  THE	
  RIGHT	
  PEOPLE	
  
 STEP	
  5	
  >	
  RESULTS	
  
THE	
  PROOF	
  OF	
  THE	
  PUDDING	
  IS	
  IN	
  THE	
  EATING	
  
GOOGLE	
  DOCS	
  
GOOGLE	
  ANALYTICS	
  
RANKINGS	
  
DO	
  IT	
  ALL	
  AGAIN	
  
Joanne	
  Price	
  
Zazzle	
  Media	
  
@JO_PRICEY	
  
WWW.ZAZZLEMEDIA.CO.UK	
  
JOANNE.PRICE@ZAZZLEMEDIA.CO.UK	
  
DOWNLOAD	
  IT	
  >	
  SLIDESHARE	
  
READ	
  IT	
  >	
  THE	
  ZAZZLE	
  BLOG	
  
THANKS.	
  

Contenu connexe

Tendances

LITE 2017 – Busting Modern Marketing Myths [Mike McGrail]
LITE 2017 – Busting Modern Marketing Myths [Mike McGrail]LITE 2017 – Busting Modern Marketing Myths [Mike McGrail]
LITE 2017 – Busting Modern Marketing Myths [Mike McGrail]
getadministrate
 

Tendances (10)

Opportunities for Women with Digital Disruption
Opportunities for Women with Digital DisruptionOpportunities for Women with Digital Disruption
Opportunities for Women with Digital Disruption
 
10 Digital Marketing Myths Busted
10 Digital Marketing Myths Busted10 Digital Marketing Myths Busted
10 Digital Marketing Myths Busted
 
Quality Jam 2017: Sheekha Singh "Millennials & Testing"
Quality Jam 2017: Sheekha Singh "Millennials & Testing"Quality Jam 2017: Sheekha Singh "Millennials & Testing"
Quality Jam 2017: Sheekha Singh "Millennials & Testing"
 
LITE 2017 – Busting Modern Marketing Myths [Mike McGrail]
LITE 2017 – Busting Modern Marketing Myths [Mike McGrail]LITE 2017 – Busting Modern Marketing Myths [Mike McGrail]
LITE 2017 – Busting Modern Marketing Myths [Mike McGrail]
 
Case JBC en Nina - De Persgroep
Case JBC en Nina - De PersgroepCase JBC en Nina - De Persgroep
Case JBC en Nina - De Persgroep
 
Making the most of digital in women's rugby
Making the most of digital in women's rugby Making the most of digital in women's rugby
Making the most of digital in women's rugby
 
LSA|14: Company Spotlight (GetYourOPI)
LSA|14: Company Spotlight (GetYourOPI)LSA|14: Company Spotlight (GetYourOPI)
LSA|14: Company Spotlight (GetYourOPI)
 
Quality Jam 2017: Sheekha Singh "Millennials & Testing"
Quality Jam 2017: Sheekha Singh "Millennials & Testing"Quality Jam 2017: Sheekha Singh "Millennials & Testing"
Quality Jam 2017: Sheekha Singh "Millennials & Testing"
 
Sean Moffitt - Global Status of Crowdsourcing in 2014 & Beyond, CSWGlobal14
Sean Moffitt - Global Status of Crowdsourcing in 2014 & Beyond, CSWGlobal14Sean Moffitt - Global Status of Crowdsourcing in 2014 & Beyond, CSWGlobal14
Sean Moffitt - Global Status of Crowdsourcing in 2014 & Beyond, CSWGlobal14
 
The Subtle Dynamics of Leading Without Authority as a Technical Lead - Oren E...
The Subtle Dynamics of Leading Without Authority as a Technical Lead - Oren E...The Subtle Dynamics of Leading Without Authority as a Technical Lead - Oren E...
The Subtle Dynamics of Leading Without Authority as a Technical Lead - Oren E...
 

Similaire à On the Edge Manchester 2013

Ga final presentation joel patrick kiddo
Ga final presentation joel patrick kiddoGa final presentation joel patrick kiddo
Ga final presentation joel patrick kiddo
Joel Patrick
 
No One Told Me - AFLV West
No One Told Me - AFLV WestNo One Told Me - AFLV West
No One Told Me - AFLV West
Brian Clarke
 

Similaire à On the Edge Manchester 2013 (20)

Catch a Digital Wave: Avoid the Undertow of 7 Marketing Mistakes
Catch a Digital Wave: Avoid the Undertow of 7 Marketing MistakesCatch a Digital Wave: Avoid the Undertow of 7 Marketing Mistakes
Catch a Digital Wave: Avoid the Undertow of 7 Marketing Mistakes
 
Ga final presentation joel patrick kiddo
Ga final presentation joel patrick kiddoGa final presentation joel patrick kiddo
Ga final presentation joel patrick kiddo
 
Content Marketing Show 2013
Content Marketing Show 2013Content Marketing Show 2013
Content Marketing Show 2013
 
2014 CMA Content Marketing Show Presentation
2014 CMA Content Marketing Show Presentation2014 CMA Content Marketing Show Presentation
2014 CMA Content Marketing Show Presentation
 
How Social Media is Enabling Individuals and Organizations
How Social Media is Enabling Individuals and OrganizationsHow Social Media is Enabling Individuals and Organizations
How Social Media is Enabling Individuals and Organizations
 
No One Told Me - AFLV West
No One Told Me - AFLV WestNo One Told Me - AFLV West
No One Told Me - AFLV West
 
2014 Economic Forecast: Insights from Small and Mid-Sized Business Owners
2014 Economic Forecast: Insights from Small and Mid-Sized Business Owners2014 Economic Forecast: Insights from Small and Mid-Sized Business Owners
2014 Economic Forecast: Insights from Small and Mid-Sized Business Owners
 
Melbourne Business School - mba talk october 14 - croll - 40m - lean analytics
Melbourne Business School - mba talk october 14 - croll - 40m - lean analyticsMelbourne Business School - mba talk october 14 - croll - 40m - lean analytics
Melbourne Business School - mba talk october 14 - croll - 40m - lean analytics
 
Employment Branding on Zero Dollars
Employment Branding on Zero DollarsEmployment Branding on Zero Dollars
Employment Branding on Zero Dollars
 
Social Media for Mortgage Bankers
Social Media for Mortgage BankersSocial Media for Mortgage Bankers
Social Media for Mortgage Bankers
 
Digital Maturity Infographic 2017
Digital Maturity Infographic 2017Digital Maturity Infographic 2017
Digital Maturity Infographic 2017
 
Inside Sales and Social Selling for Extreme Results - By Ken Krogue, Founder ...
Inside Sales and Social Selling for Extreme Results - By Ken Krogue, Founder ...Inside Sales and Social Selling for Extreme Results - By Ken Krogue, Founder ...
Inside Sales and Social Selling for Extreme Results - By Ken Krogue, Founder ...
 
Fixing inequalities fast with recruitment tech
Fixing inequalities fast with recruitment techFixing inequalities fast with recruitment tech
Fixing inequalities fast with recruitment tech
 
Groundworks presentation on ltv
Groundworks presentation on ltvGroundworks presentation on ltv
Groundworks presentation on ltv
 
Career- Where is your resume taking you?
Career- Where is your resume taking you?Career- Where is your resume taking you?
Career- Where is your resume taking you?
 
Utah DMC Presents: The New Rules of Marketing - February 20, 2019
Utah DMC Presents: The New Rules of Marketing -  February 20, 2019Utah DMC Presents: The New Rules of Marketing -  February 20, 2019
Utah DMC Presents: The New Rules of Marketing - February 20, 2019
 
Prioritize What's Profitable with the Quarterly Scorecard
Prioritize What's Profitable with the Quarterly ScorecardPrioritize What's Profitable with the Quarterly Scorecard
Prioritize What's Profitable with the Quarterly Scorecard
 
Eveline Smet: Scaling up - The sky is the limit - TSD17
Eveline Smet: Scaling up - The sky is the limit - TSD17Eveline Smet: Scaling up - The sky is the limit - TSD17
Eveline Smet: Scaling up - The sky is the limit - TSD17
 
Content Chaos: Navigating the Path to Engagement - Monday 23rd March
Content Chaos: Navigating the Path to Engagement - Monday 23rd MarchContent Chaos: Navigating the Path to Engagement - Monday 23rd March
Content Chaos: Navigating the Path to Engagement - Monday 23rd March
 
“Marketing Your Work and Engaging Your Audience - Social Media Strategy and A...
“Marketing Your Work and Engaging Your Audience - Social Media Strategy and A...“Marketing Your Work and Engaging Your Audience - Social Media Strategy and A...
“Marketing Your Work and Engaging Your Audience - Social Media Strategy and A...
 

Dernier

VIP Kalyan Call Girls 🌐 9920725232 🌐 Make Your Dreams Come True With Mumbai E...
VIP Kalyan Call Girls 🌐 9920725232 🌐 Make Your Dreams Come True With Mumbai E...VIP Kalyan Call Girls 🌐 9920725232 🌐 Make Your Dreams Come True With Mumbai E...
VIP Kalyan Call Girls 🌐 9920725232 🌐 Make Your Dreams Come True With Mumbai E...
roshnidevijkn ( Why You Choose Us? ) Escorts
 
VIP Call Girl Service Andheri West ⚡ 9920725232 What It Takes To Be The Best ...
VIP Call Girl Service Andheri West ⚡ 9920725232 What It Takes To Be The Best ...VIP Call Girl Service Andheri West ⚡ 9920725232 What It Takes To Be The Best ...
VIP Call Girl Service Andheri West ⚡ 9920725232 What It Takes To Be The Best ...
dipikadinghjn ( Why You Choose Us? ) Escorts
 
VIP Independent Call Girls in Taloja 🌹 9920725232 ( Call Me ) Mumbai Escorts ...
VIP Independent Call Girls in Taloja 🌹 9920725232 ( Call Me ) Mumbai Escorts ...VIP Independent Call Girls in Taloja 🌹 9920725232 ( Call Me ) Mumbai Escorts ...
VIP Independent Call Girls in Taloja 🌹 9920725232 ( Call Me ) Mumbai Escorts ...
dipikadinghjn ( Why You Choose Us? ) Escorts
 
Best VIP Call Girls Morni Hills Just Click Me 6367492432
Best VIP Call Girls Morni Hills Just Click Me 6367492432Best VIP Call Girls Morni Hills Just Click Me 6367492432
Best VIP Call Girls Morni Hills Just Click Me 6367492432
motiram463
 
➥🔝 7737669865 🔝▻ Malda Call-girls in Women Seeking Men 🔝Malda🔝 Escorts Ser...
➥🔝 7737669865 🔝▻ Malda Call-girls in Women Seeking Men  🔝Malda🔝   Escorts Ser...➥🔝 7737669865 🔝▻ Malda Call-girls in Women Seeking Men  🔝Malda🔝   Escorts Ser...
➥🔝 7737669865 🔝▻ Malda Call-girls in Women Seeking Men 🔝Malda🔝 Escorts Ser...
amitlee9823
 
VIP Call Girl in Mumbai Central 💧 9920725232 ( Call Me ) Get A New Crush Ever...
VIP Call Girl in Mumbai Central 💧 9920725232 ( Call Me ) Get A New Crush Ever...VIP Call Girl in Mumbai Central 💧 9920725232 ( Call Me ) Get A New Crush Ever...
VIP Call Girl in Mumbai Central 💧 9920725232 ( Call Me ) Get A New Crush Ever...
dipikadinghjn ( Why You Choose Us? ) Escorts
 

Dernier (20)

(INDIRA) Call Girl Srinagar Call Now 8617697112 Srinagar Escorts 24x7
(INDIRA) Call Girl Srinagar Call Now 8617697112 Srinagar Escorts 24x7(INDIRA) Call Girl Srinagar Call Now 8617697112 Srinagar Escorts 24x7
(INDIRA) Call Girl Srinagar Call Now 8617697112 Srinagar Escorts 24x7
 
cost-volume-profit analysis.ppt(managerial accounting).pptx
cost-volume-profit analysis.ppt(managerial accounting).pptxcost-volume-profit analysis.ppt(managerial accounting).pptx
cost-volume-profit analysis.ppt(managerial accounting).pptx
 
VIP Kalyan Call Girls 🌐 9920725232 🌐 Make Your Dreams Come True With Mumbai E...
VIP Kalyan Call Girls 🌐 9920725232 🌐 Make Your Dreams Come True With Mumbai E...VIP Kalyan Call Girls 🌐 9920725232 🌐 Make Your Dreams Come True With Mumbai E...
VIP Kalyan Call Girls 🌐 9920725232 🌐 Make Your Dreams Come True With Mumbai E...
 
Vasai-Virar Fantastic Call Girls-9833754194-Call Girls MUmbai
Vasai-Virar Fantastic Call Girls-9833754194-Call Girls MUmbaiVasai-Virar Fantastic Call Girls-9833754194-Call Girls MUmbai
Vasai-Virar Fantastic Call Girls-9833754194-Call Girls MUmbai
 
VIP Call Girl Service Andheri West ⚡ 9920725232 What It Takes To Be The Best ...
VIP Call Girl Service Andheri West ⚡ 9920725232 What It Takes To Be The Best ...VIP Call Girl Service Andheri West ⚡ 9920725232 What It Takes To Be The Best ...
VIP Call Girl Service Andheri West ⚡ 9920725232 What It Takes To Be The Best ...
 
Airport Road Best Experience Call Girls Number-📞📞9833754194 Santacruz MOst Es...
Airport Road Best Experience Call Girls Number-📞📞9833754194 Santacruz MOst Es...Airport Road Best Experience Call Girls Number-📞📞9833754194 Santacruz MOst Es...
Airport Road Best Experience Call Girls Number-📞📞9833754194 Santacruz MOst Es...
 
Business Principles, Tools, and Techniques in Participating in Various Types...
Business Principles, Tools, and Techniques  in Participating in Various Types...Business Principles, Tools, and Techniques  in Participating in Various Types...
Business Principles, Tools, and Techniques in Participating in Various Types...
 
20240419-SMC-submission-Annual-Superannuation-Performance-Test-–-design-optio...
20240419-SMC-submission-Annual-Superannuation-Performance-Test-–-design-optio...20240419-SMC-submission-Annual-Superannuation-Performance-Test-–-design-optio...
20240419-SMC-submission-Annual-Superannuation-Performance-Test-–-design-optio...
 
Webinar on E-Invoicing for Fintech Belgium
Webinar on E-Invoicing for Fintech BelgiumWebinar on E-Invoicing for Fintech Belgium
Webinar on E-Invoicing for Fintech Belgium
 
(Vedika) Low Rate Call Girls in Pune Call Now 8250077686 Pune Escorts 24x7
(Vedika) Low Rate Call Girls in Pune Call Now 8250077686 Pune Escorts 24x7(Vedika) Low Rate Call Girls in Pune Call Now 8250077686 Pune Escorts 24x7
(Vedika) Low Rate Call Girls in Pune Call Now 8250077686 Pune Escorts 24x7
 
VIP Independent Call Girls in Taloja 🌹 9920725232 ( Call Me ) Mumbai Escorts ...
VIP Independent Call Girls in Taloja 🌹 9920725232 ( Call Me ) Mumbai Escorts ...VIP Independent Call Girls in Taloja 🌹 9920725232 ( Call Me ) Mumbai Escorts ...
VIP Independent Call Girls in Taloja 🌹 9920725232 ( Call Me ) Mumbai Escorts ...
 
Lion One Corporate Presentation May 2024
Lion One Corporate Presentation May 2024Lion One Corporate Presentation May 2024
Lion One Corporate Presentation May 2024
 
Cybersecurity Threats in Financial Services Protection.pptx
Cybersecurity Threats in  Financial Services Protection.pptxCybersecurity Threats in  Financial Services Protection.pptx
Cybersecurity Threats in Financial Services Protection.pptx
 
Vasai-Virar High Profile Model Call Girls📞9833754194-Nalasopara Satisfy Call ...
Vasai-Virar High Profile Model Call Girls📞9833754194-Nalasopara Satisfy Call ...Vasai-Virar High Profile Model Call Girls📞9833754194-Nalasopara Satisfy Call ...
Vasai-Virar High Profile Model Call Girls📞9833754194-Nalasopara Satisfy Call ...
 
Best VIP Call Girls Morni Hills Just Click Me 6367492432
Best VIP Call Girls Morni Hills Just Click Me 6367492432Best VIP Call Girls Morni Hills Just Click Me 6367492432
Best VIP Call Girls Morni Hills Just Click Me 6367492432
 
falcon-invoice-discounting-unlocking-prime-investment-opportunities
falcon-invoice-discounting-unlocking-prime-investment-opportunitiesfalcon-invoice-discounting-unlocking-prime-investment-opportunities
falcon-invoice-discounting-unlocking-prime-investment-opportunities
 
Call Girls Koregaon Park Call Me 7737669865 Budget Friendly No Advance Booking
Call Girls Koregaon Park Call Me 7737669865 Budget Friendly No Advance BookingCall Girls Koregaon Park Call Me 7737669865 Budget Friendly No Advance Booking
Call Girls Koregaon Park Call Me 7737669865 Budget Friendly No Advance Booking
 
➥🔝 7737669865 🔝▻ Malda Call-girls in Women Seeking Men 🔝Malda🔝 Escorts Ser...
➥🔝 7737669865 🔝▻ Malda Call-girls in Women Seeking Men  🔝Malda🔝   Escorts Ser...➥🔝 7737669865 🔝▻ Malda Call-girls in Women Seeking Men  🔝Malda🔝   Escorts Ser...
➥🔝 7737669865 🔝▻ Malda Call-girls in Women Seeking Men 🔝Malda🔝 Escorts Ser...
 
Technology industry / Finnish economic outlook
Technology industry / Finnish economic outlookTechnology industry / Finnish economic outlook
Technology industry / Finnish economic outlook
 
VIP Call Girl in Mumbai Central 💧 9920725232 ( Call Me ) Get A New Crush Ever...
VIP Call Girl in Mumbai Central 💧 9920725232 ( Call Me ) Get A New Crush Ever...VIP Call Girl in Mumbai Central 💧 9920725232 ( Call Me ) Get A New Crush Ever...
VIP Call Girl in Mumbai Central 💧 9920725232 ( Call Me ) Get A New Crush Ever...
 

On the Edge Manchester 2013