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RECIPE	
  FOR	
  THE	
  
PERFECT	
  
CONTENT	
  
STRATEGY	
  
	
  	
  	
  	
  	
  JUST	
  ADD	
  CREATIVITY!	
  
THE	
  BEST	
  RECIPES	
  ARE	
  BORNE	
  FROM	
  CREATIVE	
  GENIUS	
  
AND	
  AN	
  END	
  GOAL	
  
THEY	
  ALSO	
  NEED	
  STRUCTURE	
  
DATA	
  
IDEAS	
  
PLAN	
  
ACTION	
  
RESULTS	
  
STEP	
  1	
  >	
  DATA	
  
0%
5%
10%
15%
20%
25%
30%
13-18
 19-24
 25-34
 35-44
 45-54
 55-64
 65+
Audience Split By Age
SOCIAL	
  DATA	
  	
  
SEARCH,	
  SOCIAL,	
  
SURVEYS	
  ETC	
  
PERSONAS	
  
MR	
  &	
  MRS	
  
THOMPSON	
  
TIME	
  RICH	
  
DISPOSABLE	
  INCOME	
  
BUSINESSMAN	
  
MR	
  &	
  MRS	
  
ASHWORTH	
  
TIME	
  POOR	
  AS	
  BOTH	
  
WORK	
  
INVESTING	
  FOR	
  
CHILDREN	
  
MRS	
  BARNES	
  
INHERITED	
  WEALTH	
  
INVESTOR.	
  
STEP	
  2	
  >	
  IDEAS	
  
SETTING	
  
THE	
  SCENE	
  
FOR	
  
CREATIVITY	
  
BE	
  RELAXED	
  
THERE’S	
  NO	
  SUCH	
  THING	
  
AS	
  A	
  BAD	
  IDEA	
  
IT’S	
  WHERE	
  THE	
  GOOD	
  IDEAS	
  
STEM	
  FROM	
  
GOOGLE	
  SUGGEST	
  
SEMANTICS	
  
STEP	
  THREE	
  >	
  PLAN	
  
STEP	
  4	
  >	
  ACTION	
  
MAKE	
  FRIENDS	
  WITH	
  THE	
  RIGHT	
  PEOPLE	
  
 STEP	
  5	
  >	
  RESULTS	
  
THE	
  PROOF	
  OF	
  THE	
  PUDDING	
  IS	
  IN	
  THE	
  EATING	
  
GOOGLE	
  DOCS	
  
GOOGLE	
  ANALYTICS	
  
RANKINGS	
  
DO	
  IT	
  ALL	
  AGAIN	
  
Joanne	
  Price	
  
Zazzle	
  Media	
  
@JO_PRICEY	
  
WWW.ZAZZLEMEDIA.CO.UK	
  
JOANNE.PRICE@ZAZZLEMEDIA.CO.UK	
  
DOWNLOAD	
  IT	
  >	
  SLIDESHARE	
  
READ	
  IT	
  >	
  THE	
  ZAZZLE	
  BLOG	
  
THANKS.	
  

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On the Edge Manchester 2013