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THE AD CLUB FINANCE EVENT   2.06.2012




Re-Establishing Trust in Times of Financial Uncertainty

JOHN L. JACOBS
CHIEF MARKETING OFFICER AND EXECUTIVE VICE PRESIDENT
THE AD CLUB FINANCE EVENT   2.06.2012




RE-ESTABLISHING TRUST
in Times of Financial Uncertainty
THE AD CLUB FINANCE EVENT   2.06.2012




REBUILDING TRUST & CREDIBILITY
is the Result of Action and Deed, NOT Words
THE AD CLUB FINANCE EVENT   2.06.2012




SAY IT…
  DO IT…
  REPEAT…
  REPEAT…
  REPEAT…
THE AD CLUB FINANCE EVENT   2.06.2012




THE GOLDEN RULE
OF COMMUNICATION

   “Communicate onto
 others as they wish to be
    communicated to”
THE AD CLUB FINANCE EVENT   2.06.2012




OVER
COMMUNICATE
THE AD CLUB FINANCE EVENT   2.06.2012




ENVIRONMENT

INTERMEDIATE

    INTIMATE




   CUSTOMER
THE AD CLUB FINANCE EVENT   2.06.2012




MARKET VOLATILITY
THE AD CLUB FINANCE EVENT   2.06.2012




GLOBAL ECONOMY
THE AD CLUB FINANCE EVENT   2.06.2012
THE AD CLUB FINANCE EVENT   2.06.2012




ACCESS TO CAPITAL
THE AD CLUB FINANCE EVENT   2.06.2012




MARKET STRUCTURE
THE AD CLUB FINANCE EVENT   2.06.2012




BEWARE OF
UNINTENDED
CONSEQUENCES

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John Jacobs Presentation

  • 1. THE AD CLUB FINANCE EVENT 2.06.2012 Re-Establishing Trust in Times of Financial Uncertainty JOHN L. JACOBS CHIEF MARKETING OFFICER AND EXECUTIVE VICE PRESIDENT
  • 2. THE AD CLUB FINANCE EVENT 2.06.2012 RE-ESTABLISHING TRUST in Times of Financial Uncertainty
  • 3. THE AD CLUB FINANCE EVENT 2.06.2012 REBUILDING TRUST & CREDIBILITY is the Result of Action and Deed, NOT Words
  • 4. THE AD CLUB FINANCE EVENT 2.06.2012 SAY IT… DO IT… REPEAT… REPEAT… REPEAT…
  • 5. THE AD CLUB FINANCE EVENT 2.06.2012 THE GOLDEN RULE OF COMMUNICATION “Communicate onto others as they wish to be communicated to”
  • 6. THE AD CLUB FINANCE EVENT 2.06.2012 OVER COMMUNICATE
  • 7. THE AD CLUB FINANCE EVENT 2.06.2012 ENVIRONMENT INTERMEDIATE INTIMATE CUSTOMER
  • 8. THE AD CLUB FINANCE EVENT 2.06.2012 MARKET VOLATILITY
  • 9. THE AD CLUB FINANCE EVENT 2.06.2012 GLOBAL ECONOMY
  • 10. THE AD CLUB FINANCE EVENT 2.06.2012
  • 11. THE AD CLUB FINANCE EVENT 2.06.2012 ACCESS TO CAPITAL
  • 12. THE AD CLUB FINANCE EVENT 2.06.2012 MARKET STRUCTURE
  • 13. THE AD CLUB FINANCE EVENT 2.06.2012 BEWARE OF UNINTENDED CONSEQUENCES