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Similaire à Marketing case services marketing 16-12-2010
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Marketing case services marketing 16-12-2010
- 1. Services marketing International environment Welcome Connecting People, Markets and Cultures
- 2. Introduction • 100% China – Europe Business Development • Annie Zheng Yi: ex-Unilever (China) • John de Weerdt: ex P&G • Advice and implementation • Strategy | Marketing | PR & Communication • Find, evaluate and manage distributors • Cross cultural workshops • (Out) sourcing •Strategic alliances • Haoke (Shanghai) • Hi-China (Beijing) Connecting People, Markets and Cultures
- 3. Objective Provide insight in: •Our strategies to generate business •Our new initiative Connecting People, Markets and Cultures
- 4. Agenda 1. Introduction 2. Internationalization 3. China 4. Barriers 5. How to overcome barriers 6. New initiative 7. Discussion + Q&A Connecting People, Markets and Cultures
- 6. Internationalization (1) Growing internationalization The world’s economy is becoming more and more integrated. •Trade •Foreign Direct Investment •Transfer of knowledge and technology The business enviroment for European companies is changing Connecting People, Markets and Cultures
- 7. Internationalization (2) Increased competitive pressure •Dutch and European competitors •International competitors • Western • New economic powers (e.g. China) Expand your business to key markets (internationalize) Connecting People, Markets and Cultures
- 8. China (1) • The new economic super power of the 21st century • Fast growing economy • Large labor pool The factory of the world • 1.3 bn consumers The market of the world China has become a key market Connecting People, Markets and Cultures
- 9. China (2) Top 10 economies of the world Country GDP * 1 United States $ 14,580,000,000,000 2 China $ 7,800,000,000,000 3 Japan $ 4,487,000,000,000 4 India $ 3,319,000,000,000 5 Germany $ 2,863,000,000,000 6 United Kingdom $ 2,279,000,000,000 7 Russia $ 2,225,000,000,000 8 France $ 2,097,000,000,000 9 Brazil $ 2,030,000,000,000 10 Italy $ 1,801,000,000,000 Perspective 1 World $ 70,650,000,000,000 2 European Union $ 14,960,000,000,000 * Source: CIA World Fact Book Purchasing power parity 2008 estimate Connecting People, Markets and Cultures
- 10. China (3) Opportunities •Reduce the cost price by (out) sourcing in China •Expand sales and marketing activities to China •Produce and sell •City marketing •Trade •Tourism •Students •Investment Inbound & outbound opportunities Connecting People, Markets and Cultures
- 11. Connecting People, Market sand Cultures
- 14. Barriers to international business • Economic • Political • Legal • Technical • Competitive • Social • Language • Cultural Connecting People, Markets and Cultures
- 15. How to overcome barriers PMC Connect Connecting People, Markets and Cultures
- 17. Connecting People, Markets and Cultures
- 18. Media coverage Report Connecting People, Markets and Cultures
- 22. How to overcome barriers China Netwerk Guanxi.nu PMC Connect Connecting People, Markets and Cultures
- 23. Inspire & inform •Forum •E-newsletter •Linkedin •In the picture •Members-only Guanxi.nu video
- 24. How to overcome barriers China Netwerk Guanxi.nu PMC Connect MING Translations Connecting People, Markets and Cultures
- 27. How to overcome barriers China- Europe China Growth Netwerk Foundation Guanxi.nu PMC Connect MING Translations Connecting People, Markets and Cultures
- 28. China-Europe Growth Foundation Reasons •From the hart (MVO) •New way of generating business for PMC •Building relationship with existing customers Target group (Primary) International Chinese students and young professionals Mission Improve the employability + support further career development Strategy •Connect target group and international organisations. •Work closely with companies, institutes and universities
- 29. Role of industrial policy on the Chinese Student perspective Opportunity Automobile Industry October 20, 2010 • China is booming • International career development = attractive • International experience = point of distinction Welcome Challenge • Severe competition on Chinese Job market • The talent pool is getting bigger, and non-stop 29
- 30. Partners •Universities •Attract students •Customers satisfaction •International organisations •Access to China •Reduce the barriers •Loyal employees •High potentials •(Local) governments •Attract Chinese students •Attract Chinese investments •Ambassadors http://www.youtube.com/watch?v=VCuJbO7s1Fw
- 31. Activities On-line •Vacancies + Internships •CV data bank •Activities China-Europe Growth Foundation Off-line Website •Training/workshops •Meet & Greets •Network events RUG as test •Embedded •Office on site
- 32. First results
- 33. How to overcome barriers China- Europe China Growth Netwerk Foundation Guanxi.nu PMC Connect MING ?? Translations Connecting People, Markets and Cultures
- 34. Q&A Discussion •On-line versus off-line •How to engage target groups
Notes de l'éditeur
- Good morning everyone I’m very happy to have this opportunity to meet you all here and to share my thesis with you today . My Thesis title is “xxxxxxxxxxxxxxxxxxx “. I have made a summary to present this to you and I hope that you will have some benefit from this insight. an IP of China Europe Growth Foundation 2010