1. Design For Startups beta
John Woo
U X D I R E C T O R

2. Opportunities - Challenges - Practice at IW

3. Opportunities - Challenges - Practice at IW
• Industry trends
• Types of startups
• Value of design

4. Opportunities - Challenges - Practice at IW
Product- Product- Product-
driven driven driven
Technology- Product- Product- Product-
driven driven driven
driven
Product- Product- Product-
driven driven driven
Trend #1: Technology-driven companies give the way to product-driven companies.

5. Opportunities - Challenges - Practice at IW
Trend #2: More platform resources can be leveraged than ever before.

6. Opportunities - Challenges - Practice at IW
A Lean Startup
CEO/
Product Manager
User Experience CTO +
Designer 7 more engineers
Trend #3: Design plays a key role in a product-driven company.

7. Opportunities - Challenges - Practice at IW
Areas of startup Traditionally Traditionally lack
design intensive of design
Value of design Differentiation Rediscovery
Risk reduction Break-through
Fast iteration Differentiation
Scalability Risk reduction
Product leadership Product leadership
Design empowers startups to succeed faster and easier.

8. Opportunities - Challenges - Practice at IW
New design thinking values design in the mind of entrepreneurs.

9. Opportunities - Challenges - Practice at IW
• Designers
• process and methods
• Faith and confidence

10. Opportunities - Challenges - Practice at IW
The designers needed are who will fight and grow up with the startup.

11. Opportunities - Challenges - Practice at IW
Tech
Design
Business
By A-Wing翼
A designer can and should do much more than the job description.

12. Opportunities - Challenges - Practice at IW
The process and methods needed are not “the standard ones” but “the effective ones”.

13. Opportunities - Challenges - Practice at IW
Design with data; design with users. The new design approaches rock.

14. Opportunities - Challenges - Practice at IW
Before Wandoujia Wandoujia 1.0 Wandoujia 2.0
Design is a choice, which is about faith and confidence.

15. Opportunities - Challenges - Practice at IW
• Product design
• UX community
• Design stories

16. Opportunities - Challenges - Practice at IW
Marketing
Functions Experience/UI
messages Cost Functions
Performance
User characteristics
Cost
Design takes a whole team. Wash the brains.

17. Opportunities - Challenges - Practice at IW
Goal Solution
Design fast but also explore more.

18. Opportunities - Challenges - Practice at IW
Design with users by collecting their data and making them speak.

19. Opportunities - Challenges - Practice at IW
Leveraging the internal and external wisdom makes a strong UX community.

20. The environment impacts people’s attitudes, behaviors and culture.

21. Design For Startups
5@chuangxin.com
weibo.com/uxworks