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BUSINESS PROCESS
REENGINEERING
Definition of Reengineering

The fundamental rethinking and radical
redesign of core business processes to

achieve dramatic improvements in critical
performance measures such as quality,
cost, and cycle time.
- Hammer and Champy, Reengineering the Corporation, 1993
Underlying Features

Fundamental Rethinking
Radical Redesign
Core Business Processes
Dramatic Improvements
Key Words
Fundamental :
"Why do we do what we do?" and "Why do we do it the way we
do?" Reengineering ignores what Is and concentrates on what
should be.

Radical :
Disregarding all existing structures and procedures and inventing
completely new ways of accomplishing work
Dramatic :
Reengineering should be brought in “when a need exits for heavy
blasting.”
Process :
The most important key word, Collection of activities taking
multiple inputs to create an output that is of value to the customer
Model of
Business Process Reengineering
Fundamental rethinking of
business process

Radical redesign of business
processes

Dramatic & sustainable
improvements in performance
Characteristics
1. Business processes are simplified rather than being made more complex.
-Ends up dividing orgn into depts
-Puts together process teams
-Handle work logically
-Size of team depends upon the work

2. Job descriptions expand and become multi-dimensional - people perform
a broader range of tasks.
-Worker becomes part of team
-Full responsibility for the entire process

-Familiarity with each step in the process
-Work becomes multi-dimensional,more rewarding
-Closely related with end result
Characteristics
Contd……

3. People within the organization become empowered as opposed to being
controlled.
-Don’t want people who follow the rules
-Value employees who can set their own rules to achieve results.
-Employees are self-starters, self-disciplined and are motivated to achieve
-Focus on Satisfaction is given to customers (not to supervisors as in traditional case)

4. The emphasis within the organization moves away from the
individual and towards the team’s achievements.
-Removes the artificial boundaries put there by department structures
-A process team is formed which assumes total and complete ownership of the Process
-Responsibility and rewards for results need to be spread equitaly throughout the entire team
Characteristics
Contd……

5. The organizational structure is transformed from a hierarchy to a flatter
arrangement.
-Decisions are made on a consensus basis rather than by a manager
-Indirect effect of reducing a manager’s role.
-Organizational structure is less of an issue at reengineered companies

6. Professionals become the key focus points for the organization, not the
managers.
-Reengineering will always change the boundaries between different kinds of work
-The creation of value becomes the main focus point
-The people who creates value most effectively will become the center of focus
-Teams will do whatever is required to maximize the efficiency of professionals.
-People are working because they’re motivated to achieve
Characteristics
Contd……

7. The organization becomes aligned with the end-to-end process rather
than being focused on departments.
-Process team assumes responsibility for performing a job.
-Organization as a whole becomes focused on results rather than activity
The Keys To Reengineering Success

To succeed at reengineering, follow these guidelines:
1.
2.
3.
4.
5.

Always start with the customer and work backwards.
Move fast.
Tolerate risk.
Accept imperfections along the way.
Don’t stop too soon.
Themes of Successful Reengineering

1. A focus on processes rather than Organizational Boundaries.
2. The ambition to create breakthrough performance gains.
3. A willingness to break with old traditions and rules.
4. The creative use of new information technology.
Themes of Successful Reengineering
…..Contd.
IBM Credit Corporation

Case Study

IBM Credit finances the computers, software and services sold by IBM Corporation.

Before Reengineering :
 6 – 14 days to for processing an application
 Application move from credit dept. to pricing dept.
 From here an administrator wrote out an formal quote letter

What leeds to Reengineering :
 IBM realizes that actual processing time requires only 90 minutes. and
 Rest of time is spent by the Specialist for looking for pile of files
Themes of Successful Reengineering
…..Contd.
IBM Credit Corporation

Case Study …contd

Process:
 Four specialists changed to a Data Structurer
who processed the application from start to end using templates on a
new computer system
which provided all the data and tools each specialist commonly used.
 Asks the suppourt of Specialists for additional expertise by Data
Structurer in RARE CASES only

After Reengineering :
 Turnaround time was reduced from a typical 7-days to 4-hours.
 Achieve a hundred fold improvement in productivity without any
increase in staff members.
 Handle 100 times the number of credit applications handles before
reengineering was undertaken
Themes of Successful Reengineering
…..Cont.
IBM Credit Corporation

Case Study…..Contd

‘‘IBM Credit achieved a dramatic performance breakthrough by
making a radical change to the process as a whole. IBM Credit did not
ask,
"HOW DO WE IMPROVE THE CALCULATION OF A FINANCING QUOTE?"
or
“HOW DO WE ENHANCE CREDIT CHECKING?”

It asked instead,
‘HOW DO WE IMPROVE THE CREDIT ISSUANCE PROCESS?’ ’’
-- Michael Hammer & James Champy
Benefits
Increase Effectiveness.
Reduces cost.

Meaningful job for employees.
Improvement in organizational approach.
Growth of business
Why BPR…….?
Integrate people, technology, & organizational
culture to Respond to rapidly changing technical &
business environment and customer’s needs to
achieve
BIG PERFORMANCE GAINS
Thank You

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  • 2. Definition of Reengineering The fundamental rethinking and radical redesign of core business processes to achieve dramatic improvements in critical performance measures such as quality, cost, and cycle time. - Hammer and Champy, Reengineering the Corporation, 1993
  • 3. Underlying Features Fundamental Rethinking Radical Redesign Core Business Processes Dramatic Improvements
  • 4. Key Words Fundamental : "Why do we do what we do?" and "Why do we do it the way we do?" Reengineering ignores what Is and concentrates on what should be. Radical : Disregarding all existing structures and procedures and inventing completely new ways of accomplishing work Dramatic : Reengineering should be brought in “when a need exits for heavy blasting.” Process : The most important key word, Collection of activities taking multiple inputs to create an output that is of value to the customer
  • 5. Model of Business Process Reengineering Fundamental rethinking of business process Radical redesign of business processes Dramatic & sustainable improvements in performance
  • 6. Characteristics 1. Business processes are simplified rather than being made more complex. -Ends up dividing orgn into depts -Puts together process teams -Handle work logically -Size of team depends upon the work 2. Job descriptions expand and become multi-dimensional - people perform a broader range of tasks. -Worker becomes part of team -Full responsibility for the entire process -Familiarity with each step in the process -Work becomes multi-dimensional,more rewarding -Closely related with end result
  • 7. Characteristics Contd…… 3. People within the organization become empowered as opposed to being controlled. -Don’t want people who follow the rules -Value employees who can set their own rules to achieve results. -Employees are self-starters, self-disciplined and are motivated to achieve -Focus on Satisfaction is given to customers (not to supervisors as in traditional case) 4. The emphasis within the organization moves away from the individual and towards the team’s achievements. -Removes the artificial boundaries put there by department structures -A process team is formed which assumes total and complete ownership of the Process -Responsibility and rewards for results need to be spread equitaly throughout the entire team
  • 8. Characteristics Contd…… 5. The organizational structure is transformed from a hierarchy to a flatter arrangement. -Decisions are made on a consensus basis rather than by a manager -Indirect effect of reducing a manager’s role. -Organizational structure is less of an issue at reengineered companies 6. Professionals become the key focus points for the organization, not the managers. -Reengineering will always change the boundaries between different kinds of work -The creation of value becomes the main focus point -The people who creates value most effectively will become the center of focus -Teams will do whatever is required to maximize the efficiency of professionals. -People are working because they’re motivated to achieve
  • 9. Characteristics Contd…… 7. The organization becomes aligned with the end-to-end process rather than being focused on departments. -Process team assumes responsibility for performing a job. -Organization as a whole becomes focused on results rather than activity
  • 10. The Keys To Reengineering Success To succeed at reengineering, follow these guidelines: 1. 2. 3. 4. 5. Always start with the customer and work backwards. Move fast. Tolerate risk. Accept imperfections along the way. Don’t stop too soon.
  • 11. Themes of Successful Reengineering 1. A focus on processes rather than Organizational Boundaries. 2. The ambition to create breakthrough performance gains. 3. A willingness to break with old traditions and rules. 4. The creative use of new information technology.
  • 12. Themes of Successful Reengineering …..Contd. IBM Credit Corporation Case Study IBM Credit finances the computers, software and services sold by IBM Corporation. Before Reengineering :  6 – 14 days to for processing an application  Application move from credit dept. to pricing dept.  From here an administrator wrote out an formal quote letter What leeds to Reengineering :  IBM realizes that actual processing time requires only 90 minutes. and  Rest of time is spent by the Specialist for looking for pile of files
  • 13. Themes of Successful Reengineering …..Contd. IBM Credit Corporation Case Study …contd Process:  Four specialists changed to a Data Structurer who processed the application from start to end using templates on a new computer system which provided all the data and tools each specialist commonly used.  Asks the suppourt of Specialists for additional expertise by Data Structurer in RARE CASES only After Reengineering :  Turnaround time was reduced from a typical 7-days to 4-hours.  Achieve a hundred fold improvement in productivity without any increase in staff members.  Handle 100 times the number of credit applications handles before reengineering was undertaken
  • 14. Themes of Successful Reengineering …..Cont. IBM Credit Corporation Case Study…..Contd ‘‘IBM Credit achieved a dramatic performance breakthrough by making a radical change to the process as a whole. IBM Credit did not ask, "HOW DO WE IMPROVE THE CALCULATION OF A FINANCING QUOTE?" or “HOW DO WE ENHANCE CREDIT CHECKING?” It asked instead, ‘HOW DO WE IMPROVE THE CREDIT ISSUANCE PROCESS?’ ’’ -- Michael Hammer & James Champy
  • 15. Benefits Increase Effectiveness. Reduces cost. Meaningful job for employees. Improvement in organizational approach. Growth of business
  • 17. Integrate people, technology, & organizational culture to Respond to rapidly changing technical & business environment and customer’s needs to achieve BIG PERFORMANCE GAINS