1. Are Your SEO Efforts Optimising for Bing
And Could Bing Take Google Down
©2011, Oracle Digital

2. Yes, it’s fair to say that Google continues to maintain a considerable stronghold for
search engines. In fact, 84.65% to be exact. But if you’re only focusing on Google
optimisation, you could be in for a rude awakening if someone like Bing happens to
take a considerable chunk of that market share.
Think it’s just about impossible for someone like Bing to take out Google? This is
almighty Microsoft, don’t forget…
What makes Microsoft such a threat? The recent joining forces between Facebook and
Bing aren’t something to be ignored. A lot of buzz exists around the fact that Facebook
dominates the Internet. Up until now, people still had to go to their favourite search
engine, though. 2.5B searches a day happen in Google News every day and many of
those searches are happening when facebook users leave facebook to perform that
search. The union of Bing and Facebook
could change that. Why?
Searching on Facebook will start bringing you
Bing results at the bottom of the page. With so
many people starting off every internet search
by checking their Facebook newsfeed first
(often before they even check email), this could
mean big shifts in the search engine market in
2011.
Facebook claims 500+ million members in its
arsenal, and with growth at over 700,000
members per/day at one time, this may suggest
more and more people may begin to use the
search results as displayed in facebook —delivered by Bing.
What Happens To YOUR Site If Bing Dethrones Google?
How are you ranking in Bing? Is your SEO firm is paying attention to SEO for
Bing? Putting all your eggs into the Google basket could be a mistake. Here at Oracle
Digital, a Perth Australia SEO company, we use a multifaceted approach to SEO to help
you rank well in multiple search engines as well as to take advantage of powerful social
media tools.
©2011, Oracle Digital Page | 1