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Similaire à Ch 16 : Managing Retailing, Wholesaling, and Logistics - Morales
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Ch 16 : Managing Retailing, Wholesaling, and Logistics - Morales
- 1. TOP 10 Learning Concepts Ch 16: Managing Retailing,Wholesaling, and Logistics Joseph Gabriel N. Morales April 7, 2011 Source: 13th Ed., Marketing Management by Kotler josephgabrielmorales.blogspot.com
- 2. Retailing 1. Major Types 2. Levels of Service 3. Positioning Map 4. Non-Store Retailing 5. Retailer Services Mix 6. Marketing Decisions Encountered 7. Location Decision 2 josephgabrielmorales.blogspot.com
- 3. Wholesaling 1. Functions 2. Major Types 3 josephgabrielmorales.blogspot.com
- 4. Logistics 1. Market Logistics Decision 4 josephgabrielmorales.blogspot.com
- 6. What are the major types? josephgabrielmorales.blogspot.com
- 7. Specialty Store - Limited product lines such as jewelry or men’s clothing 7 josephgabrielmorales.blogspot.com
- 10. Convenience Store - Similiar to a supermarket, but at a smaller scale - Usually located in residential areas - Provide customers convenient place and time to buy needed items 10 josephgabrielmorales.blogspot.com
- 11. Discount Store - wide variety of merchandise at low prices 11 josephgabrielmorales.blogspot.com
- 12. Off-price Retailer - Goods priced below regular retail prices. 12 josephgabrielmorales.blogspot.com
- 15. Can be selling either gen. merchandise or specialty stores13 josephgabrielmorales.blogspot.com
- 17. Has declined since the boom of online shopping14 josephgabrielmorales.blogspot.com
- 18. Modern day catalog showroom - Amazon 15 josephgabrielmorales.blogspot.com
- 19. Non-Store Retailing 16 josephgabrielmorales.blogspot.com
- 20. Retail Positioning Map 17 Broad Breadth of Product Line Narrow High Low Value Added josephgabrielmorales.blogspot.com
- 21. Levels of Service 18 josephgabrielmorales.blogspot.com
- 22. Decisions they have to make josephgabrielmorales.blogspot.com
- 23. Target Market - To whom will we sell the product? 20 josephgabrielmorales.blogspot.com
- 25. Broadness & depth of products?21 Shallow Deep Broad Narrow josephgabrielmorales.blogspot.com
- 27. Length (# of products in the product line)
- 28. Breadth (# of products company offers)
- 29. Depth (Different varieties of product)
- 30. Consistency (Rel. bet. Products in their final destination)22 josephgabrielmorales.blogspot.com
- 32. Prices - How will I price my product? 24 josephgabrielmorales.blogspot.com
- 34. Post Purchase – delivery, installation, gift-wrapping
- 35. Ancillary (subordinate) - parking, restroom, credit terms25 josephgabrielmorales.blogspot.com
- 38. Product sampling / Tasting
- 45. Shopping strips?
- 46. Location within a larger store?29 josephgabrielmorales.blogspot.com
- 48. What their functions are… 31 josephgabrielmorales.blogspot.com
- 49. What their functions are… (cont’d) 32 josephgabrielmorales.blogspot.com
- 50. What their functions are… (cont’d) 33 josephgabrielmorales.blogspot.com
- 51. What are their major types? josephgabrielmorales.blogspot.com
- 53. Independently owned; take title to the merchandise they handle
- 54. Ex: jobbers, distributors, mill supply houses
- 55. Full Service
- 56. Carry stock, maintain sales force, offer credit, make deliveries, provide management assistance
- 57. Limited Service
- 58. Cater to specific type of service / merchandise35 josephgabrielmorales.blogspot.com
- 60. Facilitate buying and selling on a commission of 2%-6%
- 61. Manufacturers
- 62. Operations conducted by own company
- 64. Ex auction companies, agricultural assemblers, 36 josephgabrielmorales.blogspot.com
- 69. TOP 10 Learning Concepts Ch 16: Managing Retailing,Wholesaling, and Logistics Joseph Gabriel N. Morales April 7, 2011 Source: 13th Ed., Marketing Management by Kotler josephgabrielmorales.blogspot.com