4. KANA Software, Inc. Today
WHO WE ARE
• Leader for customer service software and related services
WHAT WE DO
• Enable large enterprises to transform their complex business
requirements into effective customer experiences
• Empower mid-sized businesses with an on-line focus to get
rapid, affordable access to multi-channel web customer service and
contact center technology
WHO WE SERVE
• Over 650 commercial B2C brands with
a relentless focus on customer service
• Over 250 public sector entities within
local government and education
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5. KANA Fact Sheet.
1 30,000
million
seats in use
agent seats
at largest customers
60%
700
employees
900
customers
average number
of customers
within top 20 by industry
worldwide served globally
50% of the Fortune 100 are KANA customers
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6. Our Goal. Our Vision. Our Value Proposition.
Market leadership for customer service solutions
across agent, web, social, and mobile experiences
Contextual knowledge will drive the customer
experience and increasingly online and mobile
customer service is the future
With our Enterprise solutions we offer organizations a
technology portfolio unparalleled in depth and vision,
combining deep contact center experience with web
customer service expertise, on a global basis
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7. A Service-Centric Platform for your Business.
KANA’s Enterprise platform helps you deliver
differentiating, efficient and personalised customer
experiences—across the contact centre, social media
and on your website.
Platform Web Experience Agent Experience Social Experience Mobile Experience
KANA technology powers the customer experience of over 600 companies
worldwide, including half of the world’s leading one hundred
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9. KANA Enterprise. Key Differentiators
• Unique combination of capability
• Process and task : goal oriented, intent driven business scenarios
• Knowledge : search, browse, consume, feedback, manage
• Channel : Voice, CTI, email, secure messaging, chat, whitemail, social, SMS, case and work
management
• Data : unified customer view, full interaction history, strong real time integration
• Process based service
• Omni-channel
• Strong combination of agent, web, mobile and social experiences
• Leading function in each channel
• Seamless escalation and tracking across channels
• Intentional and agile channeling
• Deep Context Awareness
• Knowledge in context
• Tasks in context
• Data in context
• Interaction and history in context
• Experience Analytics
• Direct Channels
• Social Channels
• Customer Journeys
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10. Our greatest asset. Our Customers
Travel & Hospitality
Financial
Telecoms Services
& Media
customer
ecosystem Public
Sector
Utilities &
Industry
Retail
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12. KANA Enterprise. Next-Generation Service
Agent Experience Web Experience Social Experience Mobile Experience
Dynamic Agent Desktop Web Self-Service Direct Channel Monitoring Mobile Field Service
Goal-Oriented Flows Knowledge in Context Social Channel Monitoring Case Management
Knowledge Management Agile Channeling NLP-Based Text Analytics Live Chat
Email Management Service & Sales Processes Social Listen and Respond Multi-Device Consumer
Case Management Live Chat and Co-Browsing Community Platform Secure Payments
Live Chat and Co-Browsing Enterprise Search Activity Streams SMS and Twitter
Cross Channel Interaction Click to Call Engagement and
CTI and Adaptors Virtual Assistant Reputation
Process Guidance Email Management
Work Blending Secure Messaging
Unified Interaction History Video Services
Campaign Execution
Customer Centric Model
Multi-Channel and Agile and Intentional
Cross Channel Customer Experience Continuum Channeling
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14. Agent Experience is critical but is often underserved by technology
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15. KANA Enterprise’s Agent Experience delivers a step change…
Ensures that complex cases, service requests
Enterprise
and sales can be intuitively executed without
Integration agents having to switch between screens and
systems.
Integrating KM into the Agent desktop
Knowledge-
empowers the team and accelerates the
Powered interaction toward a tried an tested outcome.
Based on a flexible BPM and Case platform
Process Orientated allows for custom, agile, best fit functionality to
reduce waste, repetition and manual hand-offs
Detailed operational and behavioral data
Single View and
provide the essential Customer Insight to
Customer Insight continually improve, target offers and innovate.
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17. Context is everything – call processing example
Dynamic Context Model
Agent: role, team, skills. Channel blend, work state
Call : CLI, DNIS, IVR data
Customer:
• Profile
• Interaction history
• Product holding
• Alerts, flags
• Best next action
Business process : e.g. Moving house
• Record updates
• Knowledge support
• Product changes
• Sales opportunities
• Offers – knowledge and scripting
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18. Web Experience
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19. KANA Web Experience
Knowledge for Self Service, Live Chat and Virtual Assistance
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20. KANA Enterprise’s Web Experience delivers a step change…
Integrating KM into the customer web presence
Knowledge- provides rapid answers, consistent information
Powered and captures feedback and ratings to
continuously improve.
Ability to escalate to range of assisted options,
Channel Agility and including web forms, email, cases, click to call,
De-Escalation chat and cobrowse. Offer knowledge in context
to reduce escalations.
Goal oriented user flows for guided
Process Orientated transactions, e.g. New Policy quote. Process
fragments re-used across channels. Joined up
journeys.
Content can be presented as a whole self
Flexible Delivery service portal, fragments for embedding in
existing sites or web service enabled.
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22. KANA Mobile Experience
Anytime, Anywhere, Any Device
Location-based Mobile Service Request Mobile Chat Mobile Payments
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Maoz on Ciboodle: The ChallengesSome clients have reported steep learning curves for application configuration, when working with Sword's application development tools, which some consider nonintuitive.Limited (but growing) sales and marketing resources have affected the awareness of the Ciboodle product in the market. Risk-averse buyers may mistake the lack of broad deployments and adoption as a sign of product weakness, rather than a lack of visibility.The geographic scope of the product's availability seems limited primarily to English-speaking geographies. Prospects should perform the standard due diligence before purchasing the product.Sword is not known as a best-of-breed knowledge management tool or a social CRM platform to extend a business's reach to the end customer. The product is not architected and deployed as a multitenant SaaS platform.
KANA product strategy accurately reflects this reality, and we’re focusing on 4 key tenants in order to deliver on it for you. This is what makes agents more efficient, more productive, this is what drives customer satisfaction, customer loyalty.As a list, it may not be rocket science, but this is what’s at the heart of the next-generation of customer service.This is what KANA customer experience management solutions and our product strategy are all about.
Common challenges we are asked to solve includeNo one way of workingMultiple applications on desktopNo single view of the customerDisconnect between interaction channelsLack of front & back office communication