31. INTERNAL LINKS
Optimize your site with
internal links to deep pages
on your site.
Images, titles, logos, and
content are all great places
to add links.
2
2
2
32. EXTERNAL LINKS
Attract links from other
websites to your site.
Remember to get links to all
your pages, not just your
homepage.
2
2
2
36. TWITTER OUTREACH
Follow peers and competition
Follow local news, businesses, chambers of commerce
More Advanced:
#PRRequest – find PR pros looking for a quote
search with your business category – “fitness”
HARO - https://twitter.com/helpareporter
setup alerts with your category – “fitness” “health”
“diet”
39. FACEBOOK POSTS
Post interesting, relevant content …with pictures
4 likes, 6 comments, 2 shares
Those 2 shares had 5 likes and another share
Post a coupon, before/after, ask questions, etc.
50. FOURSQUARE OUTREACH
Get an online profile
Automatically links to
facebook and twitter
Foursquare is becoming
local search
resource/engine
Oh, and Bryden is the mayor
of Portent
52. YELP REVIEWS
Both Bing and Apple
Maps are using Yelp
for reviews
A couple bad reviews
can do major damage
to your business
online
53.
54.
55. WHY GOOGLE+
Pictures for Authors
Me: you have a Google+ account tied to your authorship?
Joe: No. Is Google+ even a thing still?
Me: yes, it's very important I'll send you instructions
Joe: I'm incredulous. I've never known anyone on it
Me: that doesn't matter. Do you want your picture to show up next to your articles in Google? Then you need to
sync up your G+ account. Oh, and you do want your pic next to your articles because people click on those
results 35% more often1
56. WHY GOOGLE+
Pages for Places
Joe: OK. But I thought you couldn't have a
google+ account for anything but your personal
identity.
61. LOCAL SEARCH
Get Listed is a useful tool for businesses
to check all their online listings at once.
Get Listed also provides local SEO tips in
their Learning Center, Blog, and at their
Local University educational series.
So, go on, get …listed
66. DATA PROVIDERS
These 3 providers power the
most influential services
Google pulls data from both
Localeze and Infogroup to
provide their listings.
Acxiom provides data for Apple
Maps
67. “IF YOUR BUSINESS INFORMATION IS
INCORRECT AT ANY OF THESE MAJOR
PROVIDERS, YOU’RE JUST NOT GOING TO
RANK AS WELL IN GOOGLE, YAHOO, AND
BING”
--DAVID MIHM, GETLISTED.ORG
72. NAP – LOCAL SEO
Name
Pick your business name; acronyms, ampersands,
apostrophes
LLC or Inc & or n’ Momma’s or Mamas
Address
Find your address as it’s listed in Google
Phone number
Have a phone number and stick to it in your listings &
77. GOOGLE MAP MAKER
Update information about places you know through Map Maker
Updates are reviewed and approved.
Track the history of changes to the listing.
79. GOOGLE MAP MAKER
Update information about places you know through Map Maker
Updates are reviewed and approved.
Track the history of changes to the listing.
You need customersAnd you need them to be happyHow do you do that?
Leverage online entitiesGoogle and Bing – search engines and local searchYelp & foursquare – business reviewsFacebook & twitter – social media
Installing the internet with President Clinton near an exit sign
You don’t NEED a websiteGoogle biz listingBing bizTwitter, facebook, yelp, linkedin, etc.Website – just one paragraph and a phone number Website – self hosted (wordpress.org) not bizname.blogspot.com
Google has over 200 ranking factors it uses to evaluate your site versus your competition. If you’re just another site on the web without any attention to SEO, you’re not going to perform better than the next guy.
People coming to your website and then your store/location/bizSo what? What’s next? why>?
Small Business Dashboard for Google Analytics – Portent Bloghttps://www.google.com/analytics/web/permalink?uid=jCcR9hEkQ_6qlFhNtTvwbw
Small Business Dashboard for Google Analytics – Portent Bloghttp://portent.co/XnKLiZ
Find out your site’s traffic volume by looking into your visits. This report will be important to any small business, but especially those that are growing their brand. The visits report provides insight into your site’s visibility, performance, usability, and pageviews.You need to know which page on your site is driving the most traffic and/or conversions. Using the “All Pages” report, you can see this information as well as helpful data regarding pageviews, time on page, and bounce rate. This data can be used to evaluate your landing pages as well as determine potential areas for new content.Where are you getting your visits? Did you know that small businesses get nearly half their traffic from Social Media. You would, if you’d check out the referrals you receive to your site. Referrals are especially important for small businesses as they provide an opportunity for small businesses to reach out and embrace their primary audience: the community.Providing content that is targeted at your local community is a good way to build traffic, brand awareness, and potential customers. The Referrals report will help you find your most active audience, then it’s up to you to reach out to them!
Go get some links
Go get some links!
Ask for LinksHave Friends LinkUse Social to build linksHow do I build links with social?
How do I build links with social?
Isn’t this just for posting what you’re eating?
I asked what social media advice I could give you, this is what I got back
Foursquare is moving away from being a game to play with your friends in NY
Foursquare is trying to become THE proximity search engine for businesses
My brother and I engage in a fight1 http://www.seomoz.org/blog/google-author-photos
I defeat my brother
So what’s happened?
Pictures, video, social
What to do about Local.There are so many sites to pay attention to. Helps you manage local listings
Don’t touch the next slide
Don’t touch this slide
AcronymsAmpersandsApostrophesare the AAA of local business namesAddress could be listed differently by the post office, google, and yourself. Cabernet Dr. St. Ct. etc
