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Small Business SEO Webinar
- 1. SEO TIPS FOR SMALL BUSINESSES The Portent Webinar Series Josh Patrice @syzlak josh@portent.com
- 2. #PORTENTU
- 3. portent.co/smbSEOwebinar (Yes, use .co, not .com)
- 5. THIS IS YOU
- 6. THIS IS YOU I am brick I am mortar
- 7. WHERE YOU WANT TO BE
- 8. THIS IS YOU
- 11. THIS IS YOU Same joke? No.
- 12. It really is a series of tubes.
- 13. WHERE DO YOU START?
- 14. START S TA RT START
- 15. Al Gore
- 16. WEBSITE
- 18. SEO SEO SEO
- 20. WHAT DOES IT MEAN? On-site Navigation Keywords Images Headings Page titles Content
- 21. WHAT DOES IT MEAN? Off-site Image searches Fitness anchor text
- 24. GOOGLE ANALYTICS GOOGLE A N A LY T I C S G O O G L E A N A LY T I C S
- 26. SMALL BUSINESS BLOG POST http://portent.co/XnKLiZ
- 27. Visits Pages Referrals
- 28. Referrals = Links
- 30. LINKS, NOT LINCS
- 31. INTERNAL LINKS Optimize your site with internal links to deep pages on your site. Images, titles, logos, and content are all great places to add links. 2 2 2
- 32. EXTERNAL LINKS Attract links from other websites to your site. Remember to get links to all your pages, not just your homepage. 2 2 2
- 33. Ask Friends Social
- 35. Twitter to the rescue
- 36. TWITTER OUTREACH Follow peers and competition Follow local news, businesses, chambers of commerce More Advanced: #PRRequest – find PR pros looking for a quote search with your business category – “fitness” HARO - https://twitter.com/helpareporter setup alerts with your category – “fitness” “health” “diet”
- 39. FACEBOOK POSTS Post interesting, relevant content …with pictures 4 likes, 6 comments, 2 shares Those 2 shares had 5 likes and another share Post a coupon, before/after, ask questions, etc.
- 40. posts likes shares visits
- 41. FACEBOOK ADS Target your audience by Demographics Location Specific interests
- 42. FACEBOOK ADS
- 44. LINKEDIN OUTREACH Your Profile Your Business Profile Setup Products/Services
- 46. WHY FOURSQUARE?
- 47. BRYDEN SAID SO
- 48. “EVEN SMALL BUSINESSES IN PERU ARE ON FOURSQUARE” --BRYDEN
- 49. FOURSQUARE OUTREACH BECAUSE BRYDEN SAID SO
- 50. FOURSQUARE OUTREACH Get an online profile Automatically links to facebook and twitter Foursquare is becoming local search resource/engine Oh, and Bryden is the mayor of Portent
- 51. REVIEW SITES
- 52. YELP REVIEWS Both Bing and Apple Maps are using Yelp for reviews A couple bad reviews can do major damage to your business online
- 55. WHY GOOGLE+ Pictures for Authors Me: you have a Google+ account tied to your authorship? Joe: No. Is Google+ even a thing still? Me: yes, it's very important I'll send you instructions Joe: I'm incredulous. I've never known anyone on it Me: that doesn't matter. Do you want your picture to show up next to your articles in Google? Then you need to sync up your G+ account. Oh, and you do want your pic next to your articles because people click on those results 35% more often1
- 56. WHY GOOGLE+ Pages for Places Joe: OK. But I thought you couldn't have a google+ account for anything but your personal identity.
- 57. WHY GOOGLE? Google+ = Local
- 58. Google+ = Local
- 60. LOCAL SEARCH
- 61. LOCAL SEARCH Get Listed is a useful tool for businesses to check all their online listings at once. Get Listed also provides local SEO tips in their Learning Center, Blog, and at their Local University educational series. So, go on, get …listed
- 62. DIRECTORIES
- 63. GOOGLE PENGUIN blah blah blah blah blah blah blah blah blah blah blah blah
- 65. DIRECTORIES Local still needs directories Directories build citations Local needs citations
- 66. DATA PROVIDERS These 3 providers power the most influential services Google pulls data from both Localeze and Infogroup to provide their listings. Acxiom provides data for Apple Maps
- 67. “IF YOUR BUSINESS INFORMATION IS INCORRECT AT ANY OF THESE MAJOR PROVIDERS, YOU’RE JUST NOT GOING TO RANK AS WELL IN GOOGLE, YAHOO, AND BING” --DAVID MIHM, GETLISTED.ORG
- 68. NAP
- 72. NAP – LOCAL SEO Name Pick your business name; acronyms, ampersands, apostrophes LLC or Inc & or n’ Momma’s or Mamas Address Find your address as it’s listed in Google Phone number Have a phone number and stick to it in your listings &
- 73. NAP Needs address
- 74. CONTENT IS KING IN LOCAL CONSISTENCY IS KING
- 75. BUT, I’VE BEEN INCONSISTENT
- 76. HOPE IS NOT LOST
- 77. GOOGLE MAP MAKER Update information about places you know through Map Maker Updates are reviewed and approved. Track the history of changes to the listing.
- 78. GOOGLE MAP MAKER
- 79. GOOGLE MAP MAKER Update information about places you know through Map Maker Updates are reviewed and approved. Track the history of changes to the listing.
- 81. BUILD FOLLOWERS
- 84. PORTENT.CO/smbSEOwebinar (Yes, use .co, not .com)
- 85. Q&A #PORTENTU
- 86. THANK YOU Me: @syzlak
Notes de l'éditeur
- You need customersAnd you need them to be happyHow do you do that?
- Leverage online entitiesGoogle and Bing – search engines and local searchYelp & foursquare – business reviewsFacebook & twitter – social media
- Installing the internet with President Clinton near an exit sign
- You don’t NEED a websiteGoogle biz listingBing bizTwitter, facebook, yelp, linkedin, etc.Website – just one paragraph and a phone number Website – self hosted (wordpress.org) not bizname.blogspot.com
- Google has over 200 ranking factors it uses to evaluate your site versus your competition. If you’re just another site on the web without any attention to SEO, you’re not going to perform better than the next guy.
- People coming to your website and then your store/location/bizSo what? What’s next? why>?
- Small Business Dashboard for Google Analytics – Portent Bloghttps://www.google.com/analytics/web/permalink?uid=jCcR9hEkQ_6qlFhNtTvwbw
- Small Business Dashboard for Google Analytics – Portent Bloghttp://portent.co/XnKLiZ
- Find out your site’s traffic volume by looking into your visits. This report will be important to any small business, but especially those that are growing their brand. The visits report provides insight into your site’s visibility, performance, usability, and pageviews.You need to know which page on your site is driving the most traffic and/or conversions. Using the “All Pages” report, you can see this information as well as helpful data regarding pageviews, time on page, and bounce rate. This data can be used to evaluate your landing pages as well as determine potential areas for new content.Where are you getting your visits? Did you know that small businesses get nearly half their traffic from Social Media. You would, if you’d check out the referrals you receive to your site. Referrals are especially important for small businesses as they provide an opportunity for small businesses to reach out and embrace their primary audience: the community.Providing content that is targeted at your local community is a good way to build traffic, brand awareness, and potential customers. The Referrals report will help you find your most active audience, then it’s up to you to reach out to them!
- Go get some links
- Go get some links!
- Ask for LinksHave Friends LinkUse Social to build linksHow do I build links with social?
- How do I build links with social?
- Isn’t this just for posting what you’re eating?
- I asked what social media advice I could give you, this is what I got back
- Foursquare is moving away from being a game to play with your friends in NY
- Foursquare is trying to become THE proximity search engine for businesses
- My brother and I engage in a fight1 http://www.seomoz.org/blog/google-author-photos
- I defeat my brother
- So what’s happened?
- Pictures, video, social
- What to do about Local.There are so many sites to pay attention to. Helps you manage local listings
- Don’t touch the next slide
- Don’t touch this slide
- AcronymsAmpersandsApostrophesare the AAA of local business namesAddress could be listed differently by the post office, google, and yourself. Cabernet Dr. St. Ct. etc