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Segmentation  ,[object Object]
segmentation
segmentation Geographic region Southern Asia Density Urban, Sub Urban, Rural Demographic Age 15- 64 Family Life Cycle Young Single, Single, Married, Older Gender Male, Female Income Rs 96,000 annually and Above  Occupation Sales,  Managers, BPO’s, Students, IT Professions, Technical, Proprietors,  Education High School and Above Social Class Working Class, Middle Class, Upper Middle Class
[object Object],[object Object],Targeting
[object Object],[object Object],Target Market  Strategy
Positioning  ,[object Object]
Positioning
Positioning
End of our presentation

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Segmentation Target Positioning

  • 1.  
  • 2.
  • 4. segmentation Geographic region Southern Asia Density Urban, Sub Urban, Rural Demographic Age 15- 64 Family Life Cycle Young Single, Single, Married, Older Gender Male, Female Income Rs 96,000 annually and Above Occupation Sales, Managers, BPO’s, Students, IT Professions, Technical, Proprietors, Education High School and Above Social Class Working Class, Middle Class, Upper Middle Class
  • 5.
  • 6.
  • 7.
  • 10. End of our presentation