Segmentation Target Positioning

3. segmentation

4. segmentation Geographic region Southern Asia Density Urban, Sub Urban, Rural Demographic Age 15- 64 Family Life Cycle Young Single, Single, Married, Older Gender Male, Female Income Rs 96,000 annually and Above Occupation Sales, Managers, BPO’s, Students, IT Professions, Technical, Proprietors, Education High School and Above Social Class Working Class, Middle Class, Upper Middle Class

8. Positioning

9. Positioning

10. End of our presentation