Website Comparision

1. Someone said,” Marriages are made
in heaven”.
If that’s true then Internet is the
best heaven.
Presenters:
Keval Gada (Mktg-10)

2. Online Matrimony
• Online Matrimony is an organized web based
Matrimonial service
• Matrimonial search is the 13th most popular activity
on the Internet among 12 million urban users in India
• The leading sites are shaadi.com and
bharatmatrimony.com
• Matrimonial sites register users, after which they are
able to upload their profile onto a searchable database
maintained by the website
• 25-35 age group forms the largest base of matrimonial
users at 40 %, followed by the 19-24 age group at 34 %

3. Website Analysis
VS

6. • Founded in 1996
The Title:
• When it comes to the name,
Shaadi is clearly a winner,
for shaadi in Hindi means
marriage. In mind, it sound
like the obvious choice.
Fee:
• It is costlier.
• Founded in 1999
• BM’s name has a bit of a
hybrid touch.
• It is much cheaper with
‘Doorstep Payment’ option.

7. User-Friendly:
• Login to Shaadi.com is
cumbersome and it opens
as a pop-up window where
tabs cannot be managed.
• Less no. of profiles as
compared to BM
Search:
• Effective – with enough
options of age, height,
religion/caste, region,
salary etc.
• Bhartmatrimony.com opens
in normal window where
multiple tabs can be opened.
• More number of profiles
• Offers better array of results
than Shaadi.com – this
might have something to do
with appearances

8. .
Appearance:
• Apart from browsing and
tabs-management, the
profiles, photos are not so
clear
• Shows only 10 profiles per
page
Details:
• Horrendously ineffective
partner details
• Profiles uploaded with support
from their executives after
review
• It doesn’t reveals the person’s
name
• Far superior, the profile and
photos look far cleaner and
better
• Shows 50 profiles per page
• Profiles are developed
individually.
• Photos are screened before
display.
• Give details in an organized
form. Lets you share your
expectations from life
partner

9. Security:
• No feature of ‘Block’ or
‘Ignore’. It becomes
irritating to get to see same
profiles again and again.
Contact Info:
• Slow process, contact
details are being e-mailed
by the executives afterwards
• ‘Block’ feature is there.
A profile is shown only
once
• Very effective. You can
either have the person’s
phone no. if mentioned or
you can send a message
without knowing their email
ID.