Exploring the world of mobile and how marketers can use this space to connect with consumers in brand new ways. Part 1 of a 2 part series. Part 1 covers mobile 1.0 (history of mobile, mobile web/WAP sites, SMS, QR codes) Part 2 takes a deep dive into mobile apps (Apple, Android, Blackberry, etc)

1. …Going Mobile Why the future of business is in the palm of your hand

2. What We’re Going to Cover Purpose: Take a look at the world of mobile and how its rapid evolution is changing consumer behavior and therefore business in general Process: Cover history of mobile adoption and its various technologies (SMS, QR Codes, Apps) Payoff: Better understanding of how mobile is changing, and will continue to change, the way we do business

3. Did You Know 4.0 http://www.youtube.com/watch?v=6ILQrUrEWe8

4. Mobile Technology “It is the fastest growing giant industry of the economic history of mankind, and it’s barely begun.” The speed of mobile-internet take-up is a revolution “the likes of which we haven’t see before.”

5. Media Consumption is Shifting

6. Evolution of the Cell Phone

7. How fast is mobile internet growing?

8. How fast is mobile internet growing?

9. Desktop vs. Mobile 9 million customers in 3 yrs 120 million iPod Touches, iPhones, and iPads sold in 3 yrs

10. Mobile

11. How has mobile usability changed?

12. Explosive Growth iTunes Apps - $1.7 Billion in 2010 App market will explode to $38B industry by 2015

13. Predicting the Future, c. 1993

14. What are they using their phone for?

15. How much do people use their phones?

16. Mobile Stats

17. Mobile Stats

18. Don’t Forget About SMS 98% of phones in the U.S. are SMS-enabled By 2009, 5 trillion SMS messages were being sent worldwide

19. SMS: By the Numbers Direct Marketing Association’s 2010 Response Rate Trend Report 90% of all text messages are read within 3 mins 99% text messages opened are read by the recipient

20. Twist, Text, & Win

21. Mobile Optimized

22. Social & Mobile

23. Mobile Optimized

24. Mobile Optimized (WDW)

25. Mobile Optimized (DLR)

29. Mobile Engagement – Scanning The growing prevalence of smartphones has brought with it an array of technologies that give marketers a “device” to deepen engagement with consumers

30. What is a QR (Quick Response) Code? A barcode readable by smartphones which connects consumers to multimedia content Can be programmed to communicate several types of info (website, video, send email/text) Adds new level of engagement to a traditionally passive experience

31. DIY QR Codes at Home Depot Do-it-yourselfers now able to do more product research themselves Lets shoppers access how-to videos, product demos, relevant accessories, buying guides, project guides, etc. Ability to buy items online or make purchases with mobile device with a “buy button”

32. How Has Disney Leveraged? Directed to Tron mobile website DLR Ticket Offers (print & bus shelters) Triggered content throughout the ship QR code-embedded credentials

33. What We’ve Done… AAA Disney January Month Add an interactive experience to print ad in order to position Disney as a leader in technology & innovation 33

34. What We’ve Done… MPI’s One+ Magazine Added an interactive experience to print ad (via Microsoft Tag) which linked to YouTube video 34

35. How Has Disney Leveraged?

36. Mobile Apps ?

37. Mobile Apps Join us next month as we take a deep dive into the wonderful world of apps