Customizing social media to fit your business model: B to B or B to C
Social Media usage is a common practice in business today. Yet, we are still working to learn how to use it to generate the best results for our business. Does it make a difference if your business is B to B vs. B to C? How does the use of social media vary in these two business models? This workshop will explore the big 6 of social media: Linked, Facebook, Twitter, Blogging, Video and Google+. Then we will look at what is new in social media and how some are using these platforms to generate business. By the end, you will have 3 to 5 new ideas you can apply in your business to help it grow.
Your Presenter, J.R. Atkins, has been teaching and speaking on social Media, Mobile Apps and Marketing for over 5 years. He is an adjunct professor at Richland College, has authored two books and holds an MBA from the University of Phoenix and a BBA in Marketing from Texas A&M University. J.R. is married with a son in college and lives in the Dallas area.
Customizing social media to fit your business model: B2B or B2C
1. Customizing Social MediaTo FitYour
Business Model: B-to-B or B-to-C
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2. What is Social Media?
3 Keys to Social Media
The Big 6: LI, FB,T, B,V & G+
The Ones toWatch
Online Marketing Model
How to Keep Up
Getting Results
Resources
3. Social media refers to the means of interactions among
people in which they create, share, and exchange
information and ideas in virtual communities and
networks
Social media differentiates from traditional/industrial
media in many aspects such as quality, reach,
frequency, usability, immediacy, and permanence.
Social media has positive effects such as allowing the
democratization of the internetwhile also allowing
individuals to advertise themselves and form
friendships.
4. 1. Be Interesting
2. Content is King
3. Give to Get
How to do you get recognized and
acted upon in all of the noise?
8. It’s still about building a community &
communication
The approach could be similar
A conversion is different
Could be a small set of prospects
CRM connection
Closer work between Sales & Marketing
9. It’s still about building a community &
communication
The approach could be similar
A conversion = ecommerce or retail
Likely a very large set of prospects
It’s all about Marketing
10. www.HootSuite.com
Set up your Social Command Center
UseThe Share button
Link Social Media Sites, But…
Editorial Calendar
Voice Mail to Email to Post
Who answers the phone?
11. 1. Decide onYour Goals and Intent.
2. Determine the RightTools forYou.
3. BuildYour Brand’s Personality.
4. Content is King!
5. Use KeyWords.
6. Link Resources.
7. BuildYour Community.
It’s all about relationships !
12. Socialnomics by Erik Qualman
Inbound Marketing Brain Halligan & Dharmesh Shah
Social Media 2.0 by J.R. Atkins
Mashable (Blog on Social MediaTrends)
HubSpot (Content Marketing Specialist)
13. Thank you for attending:
Customizing Social MediaTo Fit
Your Business Model: B-to-B or B-to-C
What do I do?
1. Conference Presentation
2. Executive Briefings &Workshops
3. Consulting Projects: Social Media,
Mobile Apps, Sales & Marketing
Download this presentation at:
www.SlideShare.net/JRatkins