The document outlines 5 ways for a solo UX practitioner to get more done with fewer resources: 1) Use cheap and effective free resources like templates and tool trials, 2) Pursue quick wins like usability tests that can be completed quickly, 3) Sell UX concepts by using persuasive language and citing precedents/ROI studies, 4) Share success stories promptly through presentations rather than emails, and 5) Build a team through hands-on training and starting with a fractional team structure.

1. The UX Army of One
How to get more done with less
Jonathan Rubin
@jonathan_rubin
NOVA UX - Feb. 12, 2014

2. My views are my own :)
Speaking as a private citizen and UX enthusiast

6. Instead….

12. 5 ways for +20% UX mirth
1. Cheap, Effective
Resources
2. Quick Wins
3. Sellable Concept
4. Sharing Success
5. Build a Team

13. 1. Cheap, Effective Resources
● Templates at usability.gov (scripts, personas,
Heuristic Evals, position descriptions) ● Free tool trials (not an endorsement)
○ Testing - Loop11, Utest, Usertesting.com, Skype,
FiveSecondTest
○ IA - OptimalSort, XMind, FreeMind
○ Prototyping - Axure, Balsamiq, Solidify, POP
○ Ideation - UserVoice, IdeaScale, Protonotes

15. 2. How to Get Quick Wins?

16. How to Get Quick Wins?

17. Quick Wins

18. 3. Sellable Concept

19. Pick the best lingo
Customer Experience?
User Experience?
User Research?
User Centered Design?
Human Centered Design?
Customer Service?

20. Precedent, ROI, Case Studies
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Dig! Build from old reports, emails, presos
Interview PMs, devs, content people
Remember: good AND bad UX stories
Google “ROI usability”

21. Before and Afters

22. Quick Wins

23. 1 Tester, 1 Hour, 4 Sites

27. 4. Share Success

28. Show results quickly (day of!)

29. Don’t email results - present

31. Reaction videos

32. 5. Build a team

33. Hands-on training

34. Entitle yourself
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User Experience Evangelist
UX Specialist
UX Team Lead
User Researcher
Usability Representative
Customer Experience Advocate

35. Start with fractions

37. Hands-on training

38. Hands-on training

39. Hands-on training

40. Hands-on training

41. Summary
1. Cheap, Effective
Resources
2. Quick Wins
3. Sellable Concept
4. Sharing Success
5. Build a Team

42. Thanks!
@jonathan_rubin