Personal Information
Entreprise/Lieu de travail
Greater New York City Area, NJ United States
Profession
Senior Manager, Digital & Content Strategy
Verizon Wireless, Digital Operations, Support
Secteur d’activité
Advertising / Marketing / PR
Site Web
www.linkedin.com/in/lisatrager
À propos
Results oriented senior Content and Digital Strategist who uses research, analysis, and strategy to engage the right audience at the right time through a unified omni-channel approach.
Core Competencies
• Develops comprehensive omnichannel strategies to be used across desktop, mobile, social,
CRM, and offline initiatives
• Expertise in the area of telecommunications, healthcare, pharma, and financial services
• Engages consumers through market and ethnographic research
• Delves into analytics and keyword research to gain empirical evidence
• Uses content as a driver to deliver relevant and engaging experiences for the targeted
audience
• Drives traffic through SEO, ...
Mots-clés
content strategy
user experience design
strategy
change management
digital strategy
icc lsh 2014
omnichannel
intelligent content
analytics
users
competitive analysis
stakeholder interviews
metrics
competitive research
sitemaps
information architecture
uxd process
sharing information
sharepoint
online communities
social networking
work-communities
Tout plus
Présentations
(5)J’aime
(13)Words + Pictures: Content Marketer’s Guide to Visual Storytelling | Annotated Version
Buddy Scalera
•
il y a 8 ans
Wicked Ambiguity and User Experience
Jonathon Colman
•
il y a 9 ans
Sine Qua Non: Core Values and Content Strategy
Jonathon Colman
•
il y a 10 ans
The World Is The Screen
Andrew Hinton
•
il y a 11 ans
Adapting Ourselves to Adaptive Content
Karen McGrane
•
il y a 12 ans
Content Gone Wild!
Rachel Lovinger
•
il y a 14 ans
Workhorse Strategy For Workhorse Content by Rahel Bailie
CHI*Atlanta
•
il y a 14 ans
Communities of Practice Intro
Andrew Hinton
•
il y a 12 ans
Message Matters: Confab 2011
Margot Bloomstein
•
il y a 12 ans
Marrying Web Analytics and User Experience
Louis Rosenfeld
•
il y a 14 ans
Semantic Web: A web that is not the Web
Bruce Esrig
•
il y a 14 ans
Content Strategy: Content is King!
Karen McGrane
•
il y a 14 ans
Representing Taxonomies: What am I looking at here?
Rachel Lovinger
•
il y a 15 ans
Personal Information
Entreprise/Lieu de travail
Greater New York City Area, NJ United States
Profession
Senior Manager, Digital & Content Strategy
Verizon Wireless, Digital Operations, Support
Secteur d’activité
Advertising / Marketing / PR
Site Web
www.linkedin.com/in/lisatrager
À propos
Results oriented senior Content and Digital Strategist who uses research, analysis, and strategy to engage the right audience at the right time through a unified omni-channel approach.
Core Competencies
• Develops comprehensive omnichannel strategies to be used across desktop, mobile, social,
CRM, and offline initiatives
• Expertise in the area of telecommunications, healthcare, pharma, and financial services
• Engages consumers through market and ethnographic research
• Delves into analytics and keyword research to gain empirical evidence
• Uses content as a driver to deliver relevant and engaging experiences for the targeted
audience
• Drives traffic through SEO, ...
Mots-clés
content strategy
user experience design
strategy
change management
digital strategy
icc lsh 2014
omnichannel
intelligent content
analytics
users
competitive analysis
stakeholder interviews
metrics
competitive research
sitemaps
information architecture
uxd process
sharing information
sharepoint
online communities
social networking
work-communities
Tout plus