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MOBILE IS NOT A TECHNOLOGY
MOBILE IS A CONSUMER BEHAVIOUR
2BillionMobile devices will be shipped this year 
170 
79%
0.0 
5.0 
10.0 
15.0 
20.0 
25.0 
30.0 
35.0 
Dec-2012 
Feb-2013 
Apr-2013 
Jun-2013 
Aug-2013 
Oct-2013 
Dec-2013 
Feb-2014 
Time Spent on Mobile Retail Sites vs. Apps 
(Billion Minutes) 
Mobile web 
Apps
408MBy end of 2013
BUILD GROW MONETIZE
PHYSICAL SERVERS 
LOAD BALANCING 
DATABASE BINDINGS 
RESTfulAPI 
ROUTING 
MIDDLEWARE 
APP SECURITY 
APP BUSINESS LOGIC 
NETWORKING 
CACHING 
DATA MODELS 
USER SESSIONS 
SOCIAL 
PUSH NOTIFICATIONS 
FILES 
UI BINDINGS
PHYSICAL SERVERS 
LOAD BALANCING 
DATABASE BINDINGS 
RESTful API 
ROUTING 
MIDDLEWARE 
APP SECURITY 
APP BUSINESS LOGIC 
NETWORKING 
CACHING 
DATA MODELS 
USER SESSIONS 
SOCIAL 
PUSH NOTIFICATIONS 
FILES 
UI BINDINGS 
YOUR APP
PARSE 
YOUR APP
Parse Core 
Parse Push 
Parse Analytics
Parse Core 
Parse Push 
Parse Analytics 
Up to 30 requests/sec 
P 
Up to 1,000,000recipients 
P 
Unlimited Data Points
80% Top grossing U.S iOS& Android apps use Facebook Login 
#1 
7 Billion
GROW
Message Dialog 
Mobile Like Button
2,7 million 
77%
Install Audience Network SDK 
Get Paid Monthly 
Place Ad Units in your App
Banner 
Interstitial 
Native
Top Notch 
+37%
Fb.me/start
Big on Mobile, Big on Facebook. How the European super startups did it.
Big on Mobile, Big on Facebook. How the European super startups did it.

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