CoreNet Global Summit London

1. Bringing Game Design to the Workplace: Lessons for the Corporate Real Estate Executive Moderator: Tim Asson, Colliers International Speakers: Jeroen van Bree, YNNO

2. Bringing Game Design to the Workplace: Lessons for the Corporate Real Estate Executive CoreNet Global Summit London, 28 September 2010

3. 1972

14. Courtesy of Apple

16. MMOG

17. Massively Multiplayer Online Games

20. Average age: 31_

21. Average age: 31 32% women_

22. Average age: 31 32% women Hours played per week: 21_ source: Nick Yee, et AL., 2010

25. technology

26. technology behavior

27. technology behavior design

31. 24

32. 25

33. 26

34. 27

35. 28

36. 29

37. 30

38. 31

39. 32

40. 33

41. 34

42. 35

43. 36

45. 38

46. 39

47. 40

50. complementarity

53. signaling

54. meritocracy

56. proﬁciency

59. self management

64. Gilian Laub for The New York Times

66. game mechanics

67. points

68. points leaderboard

69. points leaderboard rewards

75. points leaderboard competition rewards

76. points leaderboard competition rewards recognition

77. points leaderboard competition rewards fun

79. TheFunTheory.com

81. replay value

82. goals strategy choice feedback

83. clear goals strategy choice feedback

85. clear goals strategy choice feedback

86. clear goals strategy meaningful choice feedback

90. clear goals strategy meaningful choice feedback

91. clear goals strategy meaningful choice direct feedback

93. clear goals strategy meaningful choice direct feedback

94. clear goals strategy recoverable meaningful choice loss direct feedback

98. clear goals strategy recoverable meaningful choice loss direct feedback

102. rule set source: Van Mastrigt, Salen & Zimmerman

103. declarative content rule set

106. game play declarative content rule set

109. Game Design game play rule set

110. Game Design game play rule set

111. game play rule set

112. game play test rule set

113. game play test adjust rule set

114. Second-order Design game play test adjust rule set

115. New Ways of Working

120. freedom

123. To a large extent, your company is being managed by long-departed theorists who invented the conventions of “modern management” back in the early years of the 20th century. - Gary Hamel

127. freedom

128. freedom

129. freedom structure

130. freedom minimal structure structure

131. minimal structure

132. rule set

133. game play rule set

134. behavior rule set

137. Design New Ways of Working behavior test adjust rule set

139. Analysis of the framework

143. contributions

144. contributions funding

145. contributions funding knowledge

153. Analysis of the framework

154. Analysis of the framework Brainstorm with the PLAYERS

159. Analysis of the framework Brainstorms with the PLAYERS

160. Analysis of the framework Brainstorms with the PLAYERS Add RULES

162. The only knowledge we have in-house is about brand management and community management. contributions funding knowledge

163. Analysis of the framework Brainstorms with the PLAYERS Add RULES

164. Analysis of the framework Brainstorms with the PLAYERS Add RULES Paper prototyping

165. Analysis of the framework Brainstorms with the PLAYERS Add RULES Paper prototyping

166. Analysis of the framework Brainstorms with the PLAYERS Add RULES Paper prototyping Playtest BEHAVIOR

171. Analysis of the framework Brainstorms with the PLAYERS Add RULES Paper prototyping Playtest BEHAVIOR

172. Analysis of the framework Brainstorms with the PLAYERS Add RULES Paper prototyping Playtest BEHAVIOR Reﬁne rule set

173. PLAYERS RULES BEHAVIOR

174. YourEnergy.com

175. YourEnergy.com • Customer service call center spread out over ﬁve locations

176. YourEnergy.com • Customer service call center spread out over ﬁve locations • Many awards for excellence, due to: motivation, attention & coaching, knowledge exchange, sense of pride

177. YourEnergy.com • Customer service call center spread out over ﬁve locations • Many awards for excellence, due to: motivation, attention & coaching, knowledge exchange, sense of pride • Two locations need to be eliminated to cut costs

178. YourEnergy.com • Customer service call center spread out over ﬁve locations • Many awards for excellence, due to: motivation, attention & coaching, knowledge exchange, sense of pride • Two locations need to be eliminated to cut costs • Extra travel time compensated by work from home arrangement

179. YourEnergy.com • Customer service call center spread out over ﬁve locations • Many awards for excellence, due to: motivation, attention & coaching, knowledge exchange, sense of pride • Two locations need to be eliminated to cut costs • Extra travel time compensated by work from home arrangement • OBJECTIVE Combine cost savings with retaining experienced agents (work from home arrangement) and maintain high level of excellence

180. Jeroen van Bree jeroen.vanbree@ynno.com M +31 (0)6 5318 7512 http://twitter.com/jeroenvanbree http://ideas.ynno.com/topics/games-at-work Orteliuslaan 9 3528 BA Utrecht The Netherlands info@ynno.com T +31 (0)30 767 05 00

181. You are free: to copy, distribute and transmit the work Under the following conditions: Attribution You must attribute the work to the speaker and to YNNO by mentioning our website, http://www.ynno.com (but not in any way that suggests that YNNO endorses you or your use of the work). Noncommercial You may not use this work for commercial purposes. No derivative works You may not alter, transform, or build upon this work.

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