Question: feel free to contact me on Twitter @jvthekke or facebook.com/jeroen.hekke

1. social media
before, during and after an event
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2. http://www.youtube.com/watch?v=WToVoKyK60k
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8. Are we moving?...
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9. Vine
6 seconds video
• capture and edit a
video
• Owned by Twitter
• Only for iPhone
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10. @dove
Our #firstpost on Vine!
Definitely a strike, thanks
to some last pin #magic.
http://vine.co/v/
b52z6ljw1F1
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11. @Toyota_esp
Lanzamos el primer spot
en #vine ¿Os gusta?
#toyota http://vine.co/
v/bJJabDT9eZU ” Mola!
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14. Layar
An interactive layer on top of print
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15. Layar
An interactive layer on top of print
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16. Layar
An interactive layer on top of print
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17. Layar
How it works
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18. The Next Big Thing?
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19. http://www.youtube.com/watch?v=F_DsUl_vqvo
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20. From a
microwave
economy
to the ...
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21. ... feed
economy
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22. donderdag 7 maart 13 22

23. Social media before an event
Start with a strategy
1. Set your goals and target groups
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24. Social media before an event
Start with a strategy
1. Set your goals and target groups
2. Research how your target group(s) use social media
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25. Social media before an event
Start with a strategy
1. Set your goals and target groups
2. Research how your target group(s) use social media
3. Identify the “taste-makers”
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33. Start with a strategy
1. Set your goals and target groups
2. Research how your target group(s) use social media
3. Identify the “taste-makers”
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34. Start with a strategy
1. Set your goals and target groups
2. Research how your target group(s) use social media
3. Identify the “taste-makers”
4. Create accounts on the relevant social networks (Facebook,
Twitter, LinkedIn, Foursquare, etc)
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35. Start with a strategy
1. Set your goals and target groups
2. Research how your target group(s) use social media
3. Identify the “taste-makers”
4. Create accounts on the relevant social networks (Facebook,
Twitter, LinkedIn, Foursquare, etc)
5. Create an event on Facebook and LinkedIn
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36. Start with a strategy
1. Set your goals and target groups
2. Research how your target group(s) use social media
3. Identify the “taste-makers”
4. Create accounts on the relevant social networks (Facebook,
Twitter, LinkedIn, Foursquare, etc)
5. Create an event on Facebook and LinkedIn
6. Choose a #hashtag
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37. Start with a strategy
1. Set your goals and target groups
2. Research how your target group(s) use social media
3. Identify the “taste-makers”
4. Create accounts on the relevant social networks (Facebook,
Twitter, LinkedIn, Foursquare, etc)
5. Create an event on Facebook and LinkedIn
6. Choose a #hashtag
7. Create rumor with a Facebook or Twitter campaign
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38. Start with a strategy
1. Set your goals and target groups
2. Research how your target group(s) use social media
3. Identify the “taste-makers”
4. Create accounts on the relevant social networks (Facebook,
Twitter, LinkedIn, Foursquare, etc)
5. Create an event on Facebook and LinkedIn
6. Choose a #hashtag
7. Create rumor with a Facebook or Twitter campaign
8. Make sure that the sign up form works on a mobile device
(iPhone, iPad, Android Tablets)
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39. Start with a strategy
1. Set your goals and target groups
2. Research how your target group(s) use social media
3. Identify the “taste-makers”
4. Create accounts on the relevant social networks (Facebook,
Twitter, LinkedIn, Foursquare, etc)
5. Create an event on Facebook and LinkedIn
6. Choose a #hashtag
7. Create rumor with a Facebook or Twitter campaign
8. Make sure that the sign up form works on a mobile device
(iPhone, iPad, Android Tablets)
9. Make sure you have an advertising budget
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42. More than 50% of the subscriptions for Social Media Club
Leeuwarden are done after we sent the e-mail newsletter.
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44. Social media during an event
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45. Social media during an event
1. Make sure that you have a good free WIFI
connection.
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46. Social media during an event
1. Make sure that you have a good free WIFI
connection.
2. Share the #hashtag
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47. Social media during an event
1. Make sure that you have a good free WIFI
connection.
2. Share the #hashtag
3. Be leading in sharing updates, pictures etc.
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48. Social media during an event
1. Make sure that you have a good free WIFI
connection.
2. Share the #hashtag
3. Be leading in sharing updates, pictures etc.
4. Monitor during the event
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49. socialmention.com
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50. Social media during an event
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51. Social media during an event
1. Make sure that you have a good free WIFI
connection
2. Share the #hashtag
3. Be leading in sharing updates, pictures etc.
4. Monitor during the event
5. Make sure that you have a livestream
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53. An Audience with an Audience of Audiences
Make sure the second audiences can also follow the show.
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55. Free tools for livestreaming
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56. Social media during an event
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57. Social media during an event
1. Make sure that you have a good free WIFI
connection.
2. Share the #hashtag
3. Be leading in sharing updates, pictures etc.
4. Monitor during the event
5. Make sure that you have a livestream
6. Use a Twitterwall
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59. It distracts, but it is a boost for Twitter
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61. visibletweets.com
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62. Social media during an event
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63. Social media during an event
1. Make sure that you have a good free WIFI
connection.
2. Share the #hashtag
3. Be leading in sharing updates, pictures etc.
4. Monitor during the event
5. Make sure that you have a livestream
6. Use a Twitterwall
7. Invite bloggers
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64. Social media after an event
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65. Social media after an event
1. After party: share pictures, videos and articles
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66. Social media after an event
1. After party: share pictures, videos and articles
2. Monitor social media for feedback and articles
(bloggers)
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67. Social media after an event
1. After party: share pictures, videos and articles
2. Monitor social media for feedback and articles
(bloggers)
3. Try to stay connected with the audience
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68. Social media after an event
1. After party: share pictures, videos and articles
2. Monitor social media for feedback and articles
(bloggers)
3. Try to stay connected with the audience
4. Ask for feedback
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69. Questions?
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