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Kai Turner
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A case study of a 24-hour Twitter project created for Valentine's Day 2009.
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SmackMyTweetUp
1.
SmackMyTweetUp 24 hours
on Twitter
2.
The idea
3.
48 hours later…
4.
First tweet
5.
Then a retweet
6.
A retweeted retweet
7.
And so on…
8.
The app itself
is social
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Completely organic
10.
Word of mouth
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It’s all in
a name
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What the …
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Meet an influencer
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The Mashable effect
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FAIL
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Not so anonymous
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We came back
18.
0.00 GMT
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So how did
it go?
20.
350+ messages sent
mashable
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1,500+ visitors
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5,800+ clicks
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Now what?
24.
Get on Twitter!
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