SmackMyTweetUp

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Kai Turner

A case study of a 24-hour Twitter project created for Valentine's Day 2009.

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SmackMyTweetUp

1. SmackMyTweetUp 24 hours on Twitter

2. The idea

3. 48 hours later…

4. First tweet

5. Then a retweet

6. A retweeted retweet

7. And so on…

8. The app itself is social

9. Completely organic

10. Word of mouth

11. It’s all in a name

12. What the …

13. Meet an influencer

14. The Mashable effect

15. FAIL

16. Not so anonymous

17. We came back

18. 0.00 GMT

19. So how did it go?

20. 350+ messages sent mashable

21. 1,500+ visitors

22. 5,800+ clicks

23. Now what?

24. Get on Twitter! Thank you.