Presentation about Pervasive Games and Alternate Reality Games for marketing students at School of Economics Gothenburg University.

1. A part of Swedish ICT The world as a game board Karl-Petter Åkesson kalle@sics.se

2. Overview Historical – how have we played so far in the physical room? New technology – Internet of Things Games around us that use technology ARG and Pervasive games Marketing examples Some things to consider

3. History Games and play is older than humanity Naturally using our surroundings

4. Play Important way of learning Passing time

5. Physical efforts Many games has become what we know as sports

6. Social games Games as a meeting point Winning not so important

7. Murder Mystery Dinner Party A box with instruction for a mini roleplaying game http://www.mystery-games.com/mystery-game.html

8. LARP Live Action Role Playing Two main genres Strategic Social

9. Creativity Making clothes, equipment, food etc. Characters, stories

10. What enables technology? Structure Control of rules Pacing a story Communication Between individuals, places and things Experiences Different media, e.g. sound and images.

11. Internet of Things Collection of communicating items Sense the surrounding the surrounding becomes the game space Control physical phenomena Effect the surrounding to perceive the game Communication Devices can share information

12. What exists today? Innovative use of existing technology Traditional games and sports enhanced with technology

13. GeoCaching Treasures localized with GPS http://www.geocaching.com

14. GeoCaching Gbg High 9 N 57° 41.537 E 011° 56.582 (WGS84) The official view point for persons looking for stars is situated close to this cache location. You will also be close to a small special fortress (see picture).

15. GPSDrawing A series of coordinates generates a drawing GPS http://www.gpsdrawing.com/

16. Vasaloppet Each runner has an ID tags in the shoe Individual timings

17. Dance Dance Revolution

18. LaserDome

19. ARG and Pervasive Games New game genres Games that utilize our everyday world Grown out of mobility and internet

20. Alternate Reality Games Playing with alternative views Mainly using websites, e-mail and other online services Nokia Game - 1999 The Beast – 2001 Majestic – 2001

21. Perplex City - 2005 Solve mysteries tofind the cube Cards with puzzles Over 600.000 solved Over 45.000 players http://en.wikipedia.org/wiki/Perplex_City

22. Pervasive Games Blurring the boarders more Where is the game played? Who is playing the game? When is the game played?

23. BotFighters - 2000 A hunt with yourmobile as a gun Find and shootdown as manyas possible. Wrong targetgroup.

24. CanYouSeeMeNow? - 2001 http://www.canyouseemenow.co.uk/

25. Momentum - 2006 Massive 5 weeks - 24/7 30 players Whole of Stockholm Technology enhanced LARP Players took control of the plot http://momentum.sics.se/

26. The truth about Marika - 2007 First integration of TV series and Pervasive Game Interactive Emmy

27. FastFoot Challenge - 2008 GPS based hunt http://www.fastfoot.mobi/

28. CipherCities Quests and missions Using mobile internet or SMS Community created games http://ciphercities.com/

29. GPS Mission Solve a mission by visiting places Community created Mobile phone with GPS http://gpsmission.com/

30. Marketing examples Nokia Game – 1999 – 2005 The Beast – The Movie A.I. - 2001 I Love Bees – Halo 2 - 2004 Primacy - Numb3rs - 2007

31. Things to consider Socially Collision with society Non-participants/spectators Utilize technology shortcomings Business models Existing ones independent in time and space

32. The End Thank you for your time! Questions? http://pervasivegames.wordpress.com http://www.pervasive-gaming.org Karl-PetterÅkesson - kalle@sics.se