Social media is everywhere, yet we all struggle with how to use it in our business and professional life. These slides present information about the power of social media sites like LinkedIn, Twitter, and Facebook, and how real estate management practitioners can use these tools to amp up the power of your network and enhance your professional reputation.

1. Social Media for
Real Estate Managers
IREM Columbus Chapter
June 13, 2013
Monday, June 24, 13

2. You are social.
Monday, June 24, 13

3. You are social.
• Why
Monday, June 24, 13

4. You are social.
• Why
• Where
Monday, June 24, 13

5. You are social.
• Why
• Where
• What
Monday, June 24, 13

6. You are social.
• Why
• Where
• What
• How
Monday, June 24, 13

7. You are social.
• LinkedIn• Why
• Where
• What
• How
Monday, June 24, 13

8. You are social.
• LinkedIn
• Twitter
• Why
• Where
• What
• How
Monday, June 24, 13

9. You are social.
• LinkedIn
• Twitter
• Facebook
• Why
• Where
• What
• How
Monday, June 24, 13

10. You are social.
• LinkedIn
• Twitter
• Facebook
• Google+
• Why
• Where
• What
• How
Monday, June 24, 13

11. Why should you use
social media?
Monday, June 24, 13

12. Why should you use
social media?
• Amplify your network
Monday, June 24, 13

13. Your network is powerful.
Photo courtesy Dirigentens via Flickr
Monday, June 24, 13

14. Why should you use
social media?
• Amplify your network
Photo courtesy benheine via Flickr
Monday, June 24, 13

15. Why should you use
social media?
• Amplify your network
• Enhance your online
reputation
Photo courtesy benheine via Flickr
Monday, June 24, 13

16. Google yourself.
Monday, June 24, 13

17. Why should you use
social media?
• Amplify your network
• Enhance your online
reputation
Photo courtesy @Doug88888 via Flickr
Monday, June 24, 13

18. Why should you use
social media?
• Amplify your network
• Enhance your online
reputation
• Find relevant
information and news
Photo courtesy @Doug88888 via Flickr
Monday, June 24, 13

19. Where, what, and how?
Monday, June 24, 13

20. Where, what, and how?
• Create profiles
Monday, June 24, 13

21. Create profiles
Monday, June 24, 13

22. • Create publicly visible, professional profiles on
one or more of the “Big 4” social platforms.
Create profiles
Monday, June 24, 13

23. • Create publicly visible, professional profiles on
one or more of the “Big 4” social platforms.
• Use some platforms professionally and others
personally.
Create profiles
Monday, June 24, 13

24. • Create publicly visible, professional profiles on
one or more of the “Big 4” social platforms.
• Use some platforms professionally and others
personally.
• Or, use privacy settings, lists or circles, or other
tools to use the same account for multiple
purposes.
Create profiles
Monday, June 24, 13

25. • Create publicly visible, professional profiles on
one or more of the “Big 4” social platforms.
• Use some platforms professionally and others
personally.
• Or, use privacy settings, lists or circles, or other
tools to use the same account for multiple
purposes.
• Don’t create multiple accounts on the same
platform.
Create profiles
Monday, June 24, 13

26. Where, what, and how?
• Create profiles
Photo courtesy Claus Rebler via Flickr
Monday, June 24, 13

27. Where, what, and how?
• Create profiles
• Make connections
Photo courtesy Claus Rebler via Flickr
Monday, June 24, 13

28. Make connections
Monday, June 24, 13

29. • Connect with your existing professional
contacts.
Make connections
Monday, June 24, 13

30. • Connect with your existing professional
contacts.
• Look for who they are following or
connected to.
Make connections
Monday, June 24, 13

31. • Connect with your existing professional
contacts.
• Look for who they are following or
connected to.
• Be discerning when deciding to accept
requests.
Make connections
Monday, June 24, 13

32. Where, what, and how?
• Create profiles
• Make connections
Photo courtesy Nrbelex via Flickr
Monday, June 24, 13

33. Where, what, and how?
• Create profiles
• Make connections
• Gather information
Photo courtesy Nrbelex via Flickr
Monday, June 24, 13

34. Gather information
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35. • Keep an eye on your news feed.
Gather information
Monday, June 24, 13

36. • Keep an eye on your news feed.
• Search for keywords, companies, people,
and topics.
Gather information
Monday, June 24, 13

37. Monday, June 24, 13

38. Monday, June 24, 13

39. Where, what, and how?
• Create profiles
• Connect with others
• Gather information
Photo courtesyTheIttyBittyKittyCommittee.com
Monday, June 24, 13

40. Where, what, and how?
• Create profiles
• Connect with others
• Gather information
• Post interesting things
Photo courtesyTheIttyBittyKittyCommittee.com
Monday, June 24, 13

41. Post interesting things
Monday, June 24, 13

42. • Post relevant information regularly.
Post interesting things
Monday, June 24, 13

43. • Post relevant information regularly.
• Share links to interesting articles.
Post interesting things
Monday, June 24, 13

44. • Post relevant information regularly.
• Share links to interesting articles.
• Post about your career, company, etc.
Post interesting things
Monday, June 24, 13

45. • Post relevant information regularly.
• Share links to interesting articles.
• Post about your career, company, etc.
• Ask questions.
Post interesting things
Monday, June 24, 13

46. Where, what, and how?
• Create profiles
• Connect with others
• Gather information
• Post interesting things
Photo courtesyTravelin' Librarian via Flickr
Monday, June 24, 13

47. Where, what, and how?
• Create profiles
• Connect with others
• Gather information
• Post interesting things
• Participate and engage
Photo courtesyTravelin' Librarian via Flickr
Monday, June 24, 13

48. Participate and engage
Monday, June 24, 13

49. Participate and engage
• “Like” posts by others.
Monday, June 24, 13

50. Participate and engage
• “Like” posts by others.
• Comment on or reply to posts.
Monday, June 24, 13

51. Participate and engage
• “Like” posts by others.
• Comment on or reply to posts.
• Re-share or re-tweet other posts.
Monday, June 24, 13

52. Participate and engage
• “Like” posts by others.
• Comment on or reply to posts.
• Re-share or re-tweet other posts.
• Join communities and groups.
Monday, June 24, 13

53. Participate and engage
• “Like” posts by others.
• Comment on or reply to posts.
• Re-share or re-tweet other posts.
• Join communities and groups.
• Like, comment, and post within those
groups.
Monday, June 24, 13

54. Monday, June 24, 13

55. • Why • How
• Create profile
• Connect
• Gather
• Post
• Participate
Monday, June 24, 13

56. • Why
• Network
• How
• Create profile
• Connect
• Gather
• Post
• Participate
Monday, June 24, 13

57. • Why
• Network
• Online
reputation
• How
• Create profile
• Connect
• Gather
• Post
• Participate
Monday, June 24, 13

58. • Why
• Network
• Online
reputation
• Knowledge
• How
• Create profile
• Connect
• Gather
• Post
• Participate
Monday, June 24, 13

59. • Why
• Network
• Online
reputation
• Knowledge
• How
• Create profile
Monday, June 24, 13

60. • Why
• Network
• Online
reputation
• Knowledge
• How
• Create profile
• Connect
Monday, June 24, 13

61. • Why
• Network
• Online
reputation
• Knowledge
• How
• Create profile
• Connect
• Gather
Monday, June 24, 13

62. • Why
• Network
• Online
reputation
• Knowledge
• How
• Create profile
• Connect
• Gather
• Post
Monday, June 24, 13

63. • Why
• Network
• Online
reputation
• Knowledge
• How
• Create profile
• Connect
• Gather
• Post
• Participate
Monday, June 24, 13

64. Questions?
• Social Media for Real Estate Managers
• social@irem.org
Monday, June 24, 13