Social media is everywhere, yet we all struggle with how to use it in our business and professional life. These slides present information about the power of social media sites like LinkedIn, Twitter, and Facebook, and how real estate management practitioners can use these tools to amp up the power of your network and enhance your professional reputation.
17. Why should you use
social media?
• Amplify your network
• Enhance your online
reputation
Photo courtesy @Doug88888 via Flickr
Monday, June 24, 13
18. Why should you use
social media?
• Amplify your network
• Enhance your online
reputation
• Find relevant
information and news
Photo courtesy @Doug88888 via Flickr
Monday, June 24, 13
22. • Create publicly visible, professional profiles on
one or more of the “Big 4” social platforms.
Create profiles
Monday, June 24, 13
23. • Create publicly visible, professional profiles on
one or more of the “Big 4” social platforms.
• Use some platforms professionally and others
personally.
Create profiles
Monday, June 24, 13
24. • Create publicly visible, professional profiles on
one or more of the “Big 4” social platforms.
• Use some platforms professionally and others
personally.
• Or, use privacy settings, lists or circles, or other
tools to use the same account for multiple
purposes.
Create profiles
Monday, June 24, 13
25. • Create publicly visible, professional profiles on
one or more of the “Big 4” social platforms.
• Use some platforms professionally and others
personally.
• Or, use privacy settings, lists or circles, or other
tools to use the same account for multiple
purposes.
• Don’t create multiple accounts on the same
platform.
Create profiles
Monday, June 24, 13
26. Where, what, and how?
• Create profiles
Photo courtesy Claus Rebler via Flickr
Monday, June 24, 13
27. Where, what, and how?
• Create profiles
• Make connections
Photo courtesy Claus Rebler via Flickr
Monday, June 24, 13
29. • Connect with your existing professional
contacts.
Make connections
Monday, June 24, 13
30. • Connect with your existing professional
contacts.
• Look for who they are following or
connected to.
Make connections
Monday, June 24, 13
31. • Connect with your existing professional
contacts.
• Look for who they are following or
connected to.
• Be discerning when deciding to accept
requests.
Make connections
Monday, June 24, 13
32. Where, what, and how?
• Create profiles
• Make connections
Photo courtesy Nrbelex via Flickr
Monday, June 24, 13
33. Where, what, and how?
• Create profiles
• Make connections
• Gather information
Photo courtesy Nrbelex via Flickr
Monday, June 24, 13
39. Where, what, and how?
• Create profiles
• Connect with others
• Gather information
Photo courtesyTheIttyBittyKittyCommittee.com
Monday, June 24, 13
40. Where, what, and how?
• Create profiles
• Connect with others
• Gather information
• Post interesting things
Photo courtesyTheIttyBittyKittyCommittee.com
Monday, June 24, 13
42. • Post relevant information regularly.
Post interesting things
Monday, June 24, 13
43. • Post relevant information regularly.
• Share links to interesting articles.
Post interesting things
Monday, June 24, 13
44. • Post relevant information regularly.
• Share links to interesting articles.
• Post about your career, company, etc.
Post interesting things
Monday, June 24, 13
45. • Post relevant information regularly.
• Share links to interesting articles.
• Post about your career, company, etc.
• Ask questions.
Post interesting things
Monday, June 24, 13
46. Where, what, and how?
• Create profiles
• Connect with others
• Gather information
• Post interesting things
Photo courtesyTravelin' Librarian via Flickr
Monday, June 24, 13
47. Where, what, and how?
• Create profiles
• Connect with others
• Gather information
• Post interesting things
• Participate and engage
Photo courtesyTravelin' Librarian via Flickr
Monday, June 24, 13
50. Participate and engage
• “Like” posts by others.
• Comment on or reply to posts.
Monday, June 24, 13
51. Participate and engage
• “Like” posts by others.
• Comment on or reply to posts.
• Re-share or re-tweet other posts.
Monday, June 24, 13
52. Participate and engage
• “Like” posts by others.
• Comment on or reply to posts.
• Re-share or re-tweet other posts.
• Join communities and groups.
Monday, June 24, 13
53. Participate and engage
• “Like” posts by others.
• Comment on or reply to posts.
• Re-share or re-tweet other posts.
• Join communities and groups.
• Like, comment, and post within those
groups.
Monday, June 24, 13
