An overview or location-based social media for the small business owner and why it's important

1. Tweet this!
We're talking #socialmedia
with @KathleenHeuer and the
@NorwinChamber today!
#smseminar #15642
Thursday, April 18, 13

2. What is “SoLoMo”
and Why Should I Care?
Kathleen Heuer
Social Media Consulting
Thursday, April 18, 13

3. Kathleen’s
Social Media
(and life)
Philosophy
Thursday, April 18, 13

4. Remember the
Golden Rule.
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5. If you wouldn’t tattoo it
on your forehead…
DON’T post it online!
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6. There is a human
behind every avatar.
RESPECT.
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7. Be honest.
Be transparent.
Be human.
Be REAL.
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8. Be your best self online.
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9. SoLoMo
Social + Local + Mobile
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10. A show of hands…
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11. Why use SoLoMo?
• Identify and reward your frequent
customers
• FREE advertising and promotion
from someone that other users trust
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12. Who’s using SoLoMo?
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13. http://livehoods.org/maps/pittsburgh
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14. Social media for business:
a birds-eye view
1. Your website should be your “home base.”
2. Your goal should be to build your email list.
3. Social media should be your “outposts.”
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15. Your website should be
your “home base.”
Your goal should be
to build your email list.
Social media
should be
your “outposts.”
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16. Why on earth
would anyone want to
“check in?”
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17. Gamification: It’s fun!
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18. Self-identification
Reputation:
Who do others say I am?
Status/affirmation:
Who do I say I am?
Group identification:
Who do I say I’m with?
http://gamification-research.org/wp-content/uploads/2011/04/03-Antin-Churchill.pdf
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19. That’s nice.
But why
should I care
what this guy
is doing
with his
cell phone?
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20. Because he’s
talking about
YOU.
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21. ...and everything
he’s saying is
PUBLIC
and
SEARCHABLE.
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22. On the plus side, it’s
FREE market research.
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23. Claim your business pages!
It’s a
FREE BILLBOARD.
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24. If
you’re lucky,
there may be
AMAZING
customer
testimonials.
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25. To better understand
your mobile customers,
try doing
EVERYTHING
on a mobile device
for one week!
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26. SoLoMo at your fingertips
TwitterGoogle+Home screen
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27. Searching on Foursquare
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28. Searching on TripAdvisor
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29. Checking in on Foursquare
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30. Checking in on Facebook
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31. Checking in onYelp
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32. Checking in on Foodspotting
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33. Checking in on Instagram
Instagram uses Foursquare’s location data
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34. Check-In Specials
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35. Add a business
from your mobile device
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36. Add Google+ first.
• #1 search engine
• Better search engine
• Higher visibility in Google search rankings
• Google authorship: verifies your content across the web
Searchers trust verified sources
• http://www.google.com/+/learnmore/local/
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37. Getting started with Google+
http://www.google.com/intl/en/+/business/
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39. Thursday, April 18, 13

40. Getting started on Foursquare
http://business.foursquare.com
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41. Getting started withYelp
http://biz.yelp.com/support
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42. What to do when
things go south
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43. • “I hear you and I empathize.”
• “I’m sorry.” (Take it offline if possible.)
• “How can I make it better?”
• Tag the user, if possible.
• A great resource:
http://biz.yelp.com/support/responding_to_reviews
Respond promptly
to online complaints
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44. Do not
• delete unfavorable comments & reviews
• get defensive
• argue with the reviewer
• offer specials as a “bribe”
for favorable reviews
Your online reputation
depends on it!
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45. People will happily
do business
with those they
Know
Like
Trust
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46. Your social media posts should help people
know, like
and trust you.
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47. Videos to watch
• Yelp : How to respond to reviews
http://youtu.be/RJ_DJGDIIMM
• One Day…
Google Glass
http://youtu.be/9c6W4CCU9M4
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48. Where to look
• http://google.com
• http://bing.com
• http://plus.google.com
• http://tripadvisor.com
• http://facebook.com
• http://twitter.com
• http://yelp.com
• http://foursquare.com
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49. Where should I start?
• Start where you are!
• Choose one network
at a time.
• Add networks as you
master them.
• Claim your location or
place page
(Facebook, Google,
Foursquare,Yelp)
• Establish full, complete
profiles on all relevant
social networks
• Pictures are still worth
1,000 words
• Videos may be worth
even more!
• Don’t get overwhelmed.
Thursday, April 18, 13

50. Profile Checklist
• Cover photo (check cheatsheet)
• Profile photo (square)
• Full & complete contact information
• Where possible, link to your website
& other social media profiles
• Regular, consistent, engaging posts
if applicable (Facebook, Google+)
Thursday, April 18, 13

51. Kathleen Heuer
Marketing. Music. Education.
kathleenheuer.com
@kathleenheuer
Join these groups to keep the discussion going!
Facebook http://bit.ly/NorwinSocialMediaFB
LinkedIn http://bit.ly/NorwinSocialMediaLI
Thursday, April 18, 13