Posted with permission of Greg Ensell and Cox Communications. Presentation for WordCamp Phoenix 2011.

1. Everything you always wanted to know about social media for nonprofits* *But were afraid to ask

2. What is Social Media

3. g

5. Social media is CONVERSATION g

6. More specifically, social media is new way of INTERACTING and ENGAGING… …with people g

7. The old model of brand marketing g Company Marketing Brand Customers

8. The new model of brand marketing g Company Marketing Brand Customers

9. Who is Social Media

10. Facebook: Not kids stuff! j

11. Twitter: Once you start… j

12. How Social Media Works

14. Be Transparent

15. Be Authentic

16. Be Valuable

17. Be Responsive

18. Be Patient and Persistent

19. How to View Social Media Strategically

21. Listen - Comcast

22. Talk – Ford

23. Energize - Coke

24. Support

25. Embrace - Dell

26. How to Implement Social Media Strategy – Part I

27. Listening

29. Listening on the cheap – Google Alerts

30. Listening on the cheap - Facebook

31. Listening on the cheap - Twitter

32. Listening on the cheap– Google Reader

33. Track what’s being said over time

34. Talking

35. How not to use Facebook

37. The Facebook Fan Page

38. The devil’s in the details - Photos

39. Be interactive – The Wall

40. Be social - Facebook

41. How not to use Twitter

43. Talk to your customers - Twitter

44. The devil’s in the details – custom background

45. Not just a megaphone

46. Engaging

47. Engage – Fan contests

48. Engage – Fan contests

49. Engage - Facebook

50. Engage - Facebook

51. Engage - Twitter

52. Engage – Custom Applications

53. How to Define Success

59. Questions? Greg Ensell 623-328-3490 [email_address] facebook.com/greg.ensell @EightyMGB