Keynote from Collaboration & Communication 2015 Conference at the Museum of London, July 2015 http://collaborate2015.co.uk/

1. Creating a Collaborative
Culture @ Work
Kat Mandelstein, PwC Digital
@katmandelstein #reinventwork
www.pwc.co.uk

2. PwC
Engagement
Enabling digital
interactions between
employees, partners
and customers in a
more engaging,
seamless way.
Digitization
Digitizing business
processes to improve
employee productivity,
supplier interaction,
and customer
satisfaction.
Disruption
Transforming business
through innovative
models that don’t exist
in the market today.
It is not just about the technologies.
It’s about new ways of solving problems, creating
experiences and accelerating business growth.
@katmandelstein #reinventwork 2

3. PwC
33
Demographic
shifts
Shift in global
economic power
Accelerating
urbanization
Resource scarcity
and climate change
Technological
advances
Five inescapable megatrends are acting together and driving change.
Disruptive forces are rapidly reshaping our world.
What’s your
Work Wish?
39% 48%
17% 2015 PwC UK Survey Megatrends
http://pwcmegatrends.co.uk
#mylifeconnected
I wish I could better manage
my worklife balance
I wish I could be more
organized at work
I wish I could better manage
my work relationships with
colleagues, clients and
management

4. PwC
Hierarchical and central structure
Investing in capital infrastructure
Sequential and linear
Instinct driven
Episodic and transactional
Disrupted
Don’t be disrupted….
@katmandelstein #reinventwork 4

5. PwC
Hierarchical and central structure
Investing in capital infrastructure
Sequential and linear
Instinct driven
Episodic and transactional
Disrupted
Organic and distributed structure
Investing in customer centricity
Incremental and iterative
Insight driven
Participatory and engaged
Disruptor
Be the Disruptor!
@katmandelstein #reinventwork 5

6. PwC
Working in a world in beta requires a new approach
You don’t need a digital strategy
You need a business strategy for the digital age
Inertia is a bigger risk than innovation
Be born a disruptor . . . or become one
Adapt to the future, today
Strategy & execution are peers
Digital and Physical are blurring more every day
The winners are thinking BIGGER
@katmandelstein #reinventwork 6

7. PwC
What do you need to do to thrive in the world in beta?
You organization needs to focus on three things . . .
Embed speed and agility
by design, everywhere
Agile
Organization
Use ‘degrees of freedom’
to create advantage
Empowered
Organization
Create a new
level of trust
Trusted
Organization
@katmandelstein #reinventwork 7

8. PwC
Everyone in the organization has an active role
The winners promote diversity of talent, enable communities
and have inspiring leadership
@katmandelstein #reinventwork 8

9. PwC 9
It’s time to
Reinvent Work
“Think differently. We get awfully wedded to what
might have been successful in the past, and that
sometimes can trap us.”
– Nancy Schlichting, CEO, Henry Ford Health System,
PwC 18th CEO Survey

10. The way we work has not fundamentally changed
in the last 30 Years 7
• Businesses are working hard to innovate and
transform, yet most have not yet seized the
opportunity to change the way their people
work.
• Companies without modern work methods
and tools move more slowly, ultimately taking
4x longer to achieve business results.
CEOs are realizing that reinventing the
way their organizations work can drive
measurable performance gains in value,
growth and leadership.
@katmandelstein #reinventwork 10

11. • The lines between work and life are
permanently blurred – people want
to work the way they live
• They want to be constantly
connected – with anytime,
anywhere access to information
that enhances their everyday
experience
• Leading companies today realize
they need to respond to this seismic
shift to attract and retain top talent
78%of Millennials
believe access to technology makes
them more effective at work
- PwC “Millennials at Work,” 2015
Rewiring Work to be more like Life
@katmandelstein #reinventwork 11

12. ● Create
individually
● Communicate
statically
● Comment in
isolation
● Consolidate
asynchronously
16
● Create together
● Communicate
dynamically
● Store, access,
and share files
in real-time
● Share ideas
The way most
organizations
work is typically
linear, individual
and repetitive
Active
engagement
shatters these
constraints
Reinvent Work by recharging Productivity
@katmandelstein #reinventwork 12

13. • The ideas with the largest impact
are created by boundaryless groups
• The innovative workforce is not
hierarchical – org charts don’t
create innovation, adaptable teams
without walls and the ability to
cross-team do
• Adaptable teams need digital
access to share and tap into
information and data
71%of CEOs
believe digital technologies are creating
quite high or very high value in
innovation capacity
Reinvent Work by reinventing Innovation
@katmandelstein #reinventwork 13

14. • Capturing, sharing and using organizational
knowledge and data should be an
accelerator to innovation, not a roadblock
• Knowledge Management today is a
labyrinth with thousands of documents,
subjective document ratings, multiple
versions, tags-gone-wild and confusing or
lacking taxonomy
• Reinventing Knowledge Management with
best-in-class search and storage capabilities
that will spark organizational intellectual
firepower and makes sense of big data
within an organization
62% of the average knowledge
workers day is lost in buried in email and
information on their devices
Reinvent Work by reimagining Knowledge Management
@katmandelstein #reinventwork 14

15. • Getting the right capability, to the right
place for the right problem, at the right
time will be key
• Providing the virtual workforce with a
secure platform to collaborate and
innovate on will be key
• Rapidly integrating workforce capability
(employee + freelance) into teams that
are immediately productive is critical
• We will need to locate, engage, on & off
ramp this new workforce seamlessly as
they engage and bring their unique
capability to multiple brands
The workforce is transforming –
engaging the global multi-generational
workforce + freelancers is key
Reinvent Work by redefining the Workforce
@katmandelstein #reinventwork 15

16. Approach
▪ Mobilize your workforce to
compete in new ways
▪ Redefine your core business
processes and operating models
to create new sources of
business advantage

17. Achieve Strategic
Alignment
Set up program
leadership,
governance,
objectives aligned to
business strategy
and monitor progress
Design Reinvent
Work Solution
Assess, design and
implement Reinvent
Work solution
tailored for your
enterprise including
business processes,
policies and
technology
Drive Adoption &
Create New Value
Create adoption plan
including launch
strategy, real-time
adoption dashboard
with actionable KPIs,
achieve outcomes
and build momentum
Define a New
Velocity & Agility
Evolve existing
business processes
using prioritized use
cases and employee
journeys to define
the roadmap then
iterate on right
approach
1 2 3 4
SustainAssess LaunchPilotDesign
It’s a cultural journey not a software installation
@katmandelstein #reinventwork 17

18. PwC
Driving business value in your organization
Source: Jive Customer
Study 2013
Enterprise Collaboration
has been shown to provide tangible
benefits to the enterprise
BusinessValue
Investment Required
(Complexity & Risk)
Low
High
High
Quick Wins
Money PitsLow-Hanging
Fruit
Must Haves
Enablement
Onboarding
Intra-Team
Collab.
Cross-Team
Collab
Specialist Network
(Internal)
Project
Mgmt
Knowledge
Mgmt
Internal
Comms
Global
Access
Prod. Dev
(Internal)
e-discovery
Defining and prioritizing use cases with
measurable return on investment is key
• Improved employee experience
• New operational efficiencies
• New revenue growth opportunities
@katmandelstein #reinventwork 18

19. PwC
What are the dimensions that can really move
employees to engage?
Focused thought and
energy that inspire and
direct and are cascaded
through the
organization
1 - Leadership 2 - Development
Tools, coaching and
training that allows
employees to
continuously learn and
grow personally and
professionally
3 - Recognition
The hand, heart and
mind are recognized
and rewarded to
motivate employees to
do their best work
4 - Culture
The shared assumptions
that drive organizational
norms for how people
interact and get work
done
Connected Employee Experience
Vision and
Strategy
Management
Day to day
work
Learning &
Development
Rewards Achievement Environment
Flexibility &
Diversity
@katmandelstein #reinventwork 19

20. Reinventing
Work at PwC
▪ Pwc Spark
▪ Going Google
▪ PwC One

21. PwC
PwC Spark our first truly global enterprise
collaboration platform
158
countries
776
offices
tax
assurance
advisory
internal services
WHO:
To provide one common global social enterprise
intranet platform that accelerates our ability
to connect with each other and collaborate together
creating value for ourselves and our clients.
WHAT: “THE CHALLENGE”
WHERE:
195,400+
employees
HOW [MANY]:

22. PwC
PwC is Going Google
Google brings the advantages of consumer-like technology into the enterprise that the
best talent expects. We will close the gap between user experience and user expectation.
1
We will be able to manage risks and costs, while setting the path to be more agile to react to a
changing business environment.
2
3 Google expands capabilities our people need to deliver data driven services our clients
demand in an increasingly data driven world.
As one of the world’s most innovative companies, Google will work with us to build a strong joint
business relationship that will differentiate against the competition.
4
Google brings a secure, robust set of collaboration solutions.5
This provides us with a unique opportunity to be the key
competitor. We can transform with a game changer, rather
than just incremental improvement.
@katmandelstein #reinventwork 22

23. PwC
Harnessing our collective expertise with PwC One
What is One?
A collaborative offering for
our clients that enables
everyone in PwC, regardless
of grade, location or Line of
Service to engage with each
other to help solve a client
issue.
Why?
To connect with people
across the Firm regardless of
grade or location in order to
help a new or existing client
and to experience first hand
how powerful PwC can be.
@katmandelstein #reinventwork 23

24. PwC
Thank You
Contact me:
Kat Mandelstein
katmandelstein@uk.pwc.com
Twitter: @katmandelstein
Mobile +44 7889.642759
www.pwc.co.uk
© 2015 PricewaterhouseCoopers LLP. All rights reserved. In this document, “PwC” refers to PricewaterhouseCoopers LLP which is a member
firm of PricewaterhouseCoopers International Limited, each member firm of which is a separate legal entity.
@katmandelstein #reinventwork