1. 
Pocket:
A social medium review
Katrina Valera
Summer 2014

2. History
 August 6, 2007
 Nathan Weiner (“WINE-er”)
 Read It Later
 Firefox add-on
 12 friends
 Digg
 12 million + users
 500+ applications

4. Pocket
 Save to Pocket
 Email
 300+ apps
 Chrome, Safari, Firefox Extensions
 Bookmarklet
 Manually from getpocket.com
 Highlights
 Learns from saves
 Highlights topics of personal interest to you
 Longevity
 Temporary local copy for offline viewing
 Interface
 Optimized
 Sleek

5.  Save options
 Tag an item
 Share an item
 Archive an item
 Delete
 Favorite
 Lingo
 Impact Rank
 Saves, Opens, Shares, Favorites
 Highlights
 Curation
 Loyalty and Content Quality over popularity
 Pocket Hits
 Link-rot

6. Premium
 Enhanced findability
 Search for a quote within copy
 Organize by author
 Search tags
 Sort saves by relevance, newest or oldest
 Suggested tags
 Intelligent tagging based on trend
 Backup
 Automatic permament backup
 Everything is accessible across platforms

7.  Activity
1. Create a Pocket account
1. www.getpocket.com
2. Install the bookmarklet
3. Save to Pocket
1. Text
2. Image
3. Video
4. View the video
5. Delete the image
6. Favorite the article

8. Usage
 7.4 million users
 Where users view content
 28% Computer
 25% Android Phone
 21% iPhone
 16% iPad
 10% Android Tablet
 Most saves
 Productivity
 Health
 Learning
Where users view content
Computer Android Phone iPhone
iPad Android Tablet

12.  800 million saves
 1.5 million saves daily
 Most saved: Obama’s Way by Michael Lewis on
Vanity Fair
 Sept. 12 (1 day later)
 Most saved…?

13.  Gangnam Style
 Psy
 September 22
 70 days later

14. Review
One-way
Traditional
Two-way
Conversational
Information/
Consumption
Connection/
Entertainment

15. Praise
 MacWorld.com
 “It’s in displaying saved content, though, that Pocket offers the greatest advantage
over its competitor […] it’s default view- kind of a grid- includes photos and other
splashes of color to present stories with much more of a magazine feel: Appropriate,
since the app is essentially an act of curating a magazine that’s filled only with the
articles you want to read.”
 Cnet.com
 “…unparalleled compatability across platforms and with other third-party apps”
 “Better than Instapaper and other competitors , Pocket is the app to beat when it
comes to bookmarking and managing links”
 The Verge
 “…few of those services excel on mobile devices, where Pocket already integrates
with 700 other apps”
 TIME: The Best of 2013
 50 Best iPhone Apps
 50 Must-have iPad Apps
 50 Best Android Apps

16. Criticism
 Macworld.com
 “Instapaper, though, has created a sort of social
network of its own by letting users broadcast to
their friends which articles they’re reading and
liking. Pocket has nothing similar.”
 Cnet.com
 “There’s no way to reorder items in your Pocket list”

17. Future
 The link-rot problem
 Increase with time
 Interest in permanent archive
 Generate revenue
 Free alternatives
 “It’s important that we take the first steps into becoming
a revenue-generating business”
 Nathan Weiner, The Verge
 Upgrades
 Highlights

18. 
Pocket:
A social medium review
Katrina Valera
Summer 2014