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User Experience Journey Map (version 1)
- 1. Pre-Service Period (Marketing Channel) with user’s mental model Persona Service Author & Date (Introduction of targeted user) (Service Name) Service Period (Marketing Channel) with user’s mental model (Marketing Channel) with user’s mental model (Marketing Channel) with user’s mental model Baseline (Action Phase) Attention Curiosity Decision Making Exit 1. Explanation 2. of each phase. 3. xxxxxxxxxx 4. xxxxxxxxxx 5. xxxxxxxxxx 6. xxxxxxxxxx 7. xxxxxxxxxx 1. xxxxxxxxxx 2. xxxxxxxxxx 3. xxxxxxxxxx 4. xxxxxxxxxx 5. xxxxxxxxxx 6. xxxxxxxxxx 7. xxxxxxxxxx 1. xxxxxxxxxx 2. xxxxxxxxxx 3. xxxxxxxxxx 4. xxxxxxxxxx 5. xxxxxxxxxx 6. xxxxxxxxxx 7. xxxxxxxxxx 1. xxxxxxxxxx 2. xxxxxxxxxx 3. xxxxxxxxxx 4. xxxxxxxxxx 5. xxxxxxxxxx 6. xxxxxxxxxx 7. xxxxxxxxxx 1. xxxxxxxxxx 2. xxxxxxxxxx 3. xxxxxxxxxx 4. xxxxxxxxxx 5. xxxxxxxxxx 6. xxxxxxxxxx 7. xxxxxxxxxx SolutionSolution SolutionSolution ContentContent ContentContent ContentContent Purpose (Goal and objective) (Name and Date published) Content Function Task TaskTask ContentContent *Baseline indicates whether solutions or contents provided will achieve user’s base requirements or not, above this line is “WOW” experience. *Each circle represents touch-point between user and product or service. *Emotional graph expresses how users are motivated throughout the cycle. Copyright © Mario Sakata (@mariosakata) Customer Experience Journey Map (version 1)