Template for User Experience Journey Map (UX Journey Map).

1. Pre-Service Period
(Marketing Channel)
with user’s mental model
Persona Service Author & Date
(Introduction of targeted user) (Service Name)
Service Period
(Marketing Channel)
with user’s mental model
(Marketing Channel)
with user’s mental model
(Marketing Channel)
with user’s mental model
Baseline
(Action Phase) Attention Curiosity Decision Making Exit
1. Explanation
2. of each phase.
3. xxxxxxxxxx
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7. xxxxxxxxxx
1. xxxxxxxxxx
2. xxxxxxxxxx
3. xxxxxxxxxx
4. xxxxxxxxxx
5. xxxxxxxxxx
6. xxxxxxxxxx
7. xxxxxxxxxx
1. xxxxxxxxxx
2. xxxxxxxxxx
3. xxxxxxxxxx
4. xxxxxxxxxx
5. xxxxxxxxxx
6. xxxxxxxxxx
7. xxxxxxxxxx
1. xxxxxxxxxx
2. xxxxxxxxxx
3. xxxxxxxxxx
4. xxxxxxxxxx
5. xxxxxxxxxx
6. xxxxxxxxxx
7. xxxxxxxxxx
1. xxxxxxxxxx
2. xxxxxxxxxx
3. xxxxxxxxxx
4. xxxxxxxxxx
5. xxxxxxxxxx
6. xxxxxxxxxx
7. xxxxxxxxxx
SolutionSolution
SolutionSolution
ContentContent
ContentContent
ContentContent
Purpose
(Goal and objective) (Name and Date published)
Content Function Task
TaskTask
ContentContent
*Baseline indicates whether solutions or contents provided will achieve user’s base requirements or not, above this line is “WOW” experience.
*Each circle represents touch-point between user and product or service.
*Emotional graph expresses how users are motivated throughout the cycle.
Copyright © Mario Sakata (@mariosakata)
Customer Experience Journey Map (version 1)