Writing For The Web

Writing for the Web Keidra Chaney May 31, 2009

Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Print writing vs. Web writing What’s similar: ,[object Object],[object Object],[object Object],[object Object]

Print writing vs. Web writing What’s different: ,[object Object],[object Object],[object Object]

What Journalists Should know ,[object Object],[object Object],[object Object],[object Object]

What Journalists Should Know ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How web users read ,[object Object],[object Object],[object Object],[object Object],from Jakob Nielsen the “guru of Web usability ”

How web users read ,[object Object],[object Object],[object Object],[object Object]

Web writing: Content and Style ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Since readers scan, make your copy scannable!

Web writing: Formatting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Web writing: Headlines Web and print headlines should differ considerably. Why? ,[object Object],[object Object],[object Object]

Web writing: Headlines Write to be found by people using search engines! ,[object Object],[object Object],[object Object],[object Object],[object Object]

SEO & keywords ,[object Object],Write for people, not search engines!

SEO & keywords ,[object Object],[object Object],[object Object],[object Object],[object Object]

Popular Blogs ,[object Object],[object Object],[object Object],Gawker Media (Gawker, Lifehacker, Jezebel, Idolator) The –ists (Gothamist, Chicagoist, LAist, etc.)

What makes a blog work? ,[object Object],[object Object],[object Object],[object Object]

**Writing with “personality.” A caveat: ,[object Object],[object Object],[object Object]

Before you start blogging, first ask yourself: ,[object Object],[object Object],[object Object],[object Object]

Your audience is your best friend! Know them, love them. ,[object Object],[object Object],[object Object]

Measurement Analytics! A great way to get to know your audience! Where they come from, what they like to read. Google Analytics Can use for blogger, wordpress.org, others

Final Thoughts ,[object Object],[object Object],[object Object],[object Object]

Questions? Keidra Chaney [email_address] @kdc (twitter) keidrachaney.com Thelearnedfangirl.com 2chicksblogging.com

Writing For The Web

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