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Social Media Workshop at Jordan University

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DigiArabs
DigiArabs

FREE Social Media Workshop at Jordan University November 24th 2012

Formation
1  sur  100
Khaled El Ahmad Social Media Consultant / Trainer Hashtag: #SMJU Wi-Fi: zainj-o Pass: zain1234
Keywords
Keywords
What is
Traditional Media Photo credit: http://bit.ly/w5PtXf
Photo credit: http://bit.ly/w5PtXf
Photo credit: http://bit.ly/w5PtXf
It’s about people, not about things Photo credit: http://bit.ly/w5PtXf
Word of Mouth
“Online Relations” is the new King
User Generated Content UGC refers to various kinds of media content, publicly available, that are produced by end- users.
Social Media Platforms Social Networking sites (Facebook, Twitter, Linkedin) Blogs (Wordpress, Blogger, Tumblr) Video sharing sites (YouTube) Photo sharing sites (Flickr) Crowdsourcing (Wikipedia) User reviews (Amazon, Yelp) Streaming sites (Ustream) Social bookmarking (Digg, del.icio.us)
Be Honest
Google Search Shortcuts http://accounts.google.com/CreateAccount
What is RSS? Really Simple Syndication
Monitor
Digital Media Plan
Digital Media Plan
Platforms Digital Media Plan Criteria for measurement Roles & Responsibilities Monitor Plan
Conversational Calendar Digital Media Plan Ask your community - take polls and share results 10% Brand - 20% Sector - 70% valuable/Sharable/Entertaining Content
Digital Media Plan
Digital Media Plan
Digital Media Plan
Rate of interaction Direct Reach KPIs Sharing or content amplification Sentiments Likes or content appreciation
Twitter
Twitter has over M registered users 4Mil Estimated Active Tweeps in Arab region as of October 2012 Number of Active Twitter Users in Jordan October 2012 was 80K 1 M Tweets per day Twitter Majority of Tweets are 40 characters long The Average user has 115
5 Stages of Twitter Acceptance 1. Denial 2. Presence 3. Copy Paste 4. Conversing 5. Addiction
Tweet A Message of 140 characters or less
Mention (@) @Username + Message This mention tweet will be visible for both followers
Re-Tweet (RT) RT @Username + Message Repeating someone else’s Tweet amplify it’s effect
Hashtag (#) #Topic Helps you filter all discussion relevant to a specific event or topic
#Amman #KSA #ReformJO #SMJU #AmmanTT #Sales #Telecom
Direct message (DM) DM Send a Follower a private message
Favorite Saving / Bookmarking Tweets
Lists Find Lists or create your own (Public or Private) Listorious.com
Spread the word about your Twitter Handle Search by Keywords (City, Sector, topic..) How to find New Followers Search specific list Search certain hashtags Follow Friday (#FF) Invite Email Contacts Follow Family & Friends Find popular Tweep in your area and follow their followers
Mind the 140-char limit CSR & PR Events Photo or Video Tweets Informational Tweets Twitter Content Blog Posts Sector Fresh Articles Provide answers and guidance Ask questions and seek people’s opinion Retweet other rich tweets Inspiration Quotes
- Don’t be an EGG Head! - Give credit where credit is due - Be yourself - If you can’t say it in real life don’t say it on twitter - Please don’t post the same post from multiple accounts - Give more than you take - Be careful what you tweet, even if you delete it. Someone will always share a screen shot of it - For God sake don’t ever start an argument on twitter, it is not the right place to go Ghetto!
Facebook
1 Billion facebook > 750Mil Motor vehicle There are 48.5 Million Facebook users in MENA Average user has 130 friends & spends 700 min per month Facebook 11% of World Population has a facebook Account There are 2,477,820 users on Facebook in Jordan 50% Log on to facebook everyday
Create Polls Morning Quotes Inspiring pictures Brand Products Matches Post at Peak hours Tips on Engagement Weather updates Country pictures Use Open end Questions Keep content fresh and relevant CSR & PR Events Contests Post and tag users in photos and videos
Facebook Timeline • Guidelines: - Cover Photo Copyright - Cover Photo size: 851 pixels wide by 315 pixels high - No Sale or Promotions - Don’t incentivize “Like” - No Contact information • Messaging : Now customers can inbox Brands. • No more Landing Page: No more Brand Abuse. • Pin Feature: brands can pin certain post to stay on top. • Brand Vanity URL: Now Brands can pick their Vanity URL without the need for 25 likes.
Facebook Dimensions Width Height Notes Cover Photo 851px 315px Profile Image 180px 180px Scaled down automatically to 32x32px Link Thumbnail 90px 90px Uploaded Photos 2048px 2048px Displayed Photos 960px 720px Pinned Post 403px 403px Application Favicon 16px 16px Application Icon 110px 74px Size limit of 5MB Milestone Picture 843px 403px
Conversational Calendar Sunday /10/2012 Facebook Morning quote 10:00 AM Product 03:00 PM Match post 06:00 PM Twitter Morning quote 10:00 AM Article 01:00 PM Sector Article 04:00 PM Inspiring Picture 07:00 PM Sector Article 11:00 PM
LinkedIn
LinkedIn has over 175Mil+ professionals as of August 2, 2012 62% of LinkedIn users are outside the USA LinkedIn LinkedIn members did nearly 5.3 billion professionally-oriented searches in 20112 5Mil Estimated LinkedIn users in Arab World as of June 2012 Number of LinkedIn Users in Jordan by November 2012 is 211,792
Optimize your Title Customize your URL Join up to 50 relevant Groups Engage through Q&A LinkedIn Add Applications Endorse to be endorsed
Pinterest has over 10.4Mil users as of December, 2011 Nearly 12Mil monthly unique visitors Most of the sites users are females Pinterest It is the fastest site in history to break through the 10 million unique visitor mark
It’s NOT about YOU Everybody LOVES a STORY Don’t be all Business Reach for the Sweet Spot Pinterest Give away the Good Stuff Have ONE Board that is pure SHOWOFF
Khaled El Ahmad Social Media Consultant / Trainer I’m on twitter  @Shusmo Download Slide: slideshare.net/kelahmad

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Social Media Workshop at Jordan University

  • 1. Khaled El Ahmad Social Media Consultant / Trainer Hashtag: #SMJU Wi-Fi: zainj-o Pass: zain1234
  • 2.
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  • 5.
  • 9.
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  • 11.
  • 12. Traditional Media Photo credit: http://bit.ly/w5PtXf
  • 15. It’s about people, not about things Photo credit: http://bit.ly/w5PtXf
  • 17.
  • 19. User Generated Content UGC refers to various kinds of media content, publicly available, that are produced by end- users.
  • 20. Social Media Platforms Social Networking sites (Facebook, Twitter, Linkedin) Blogs (Wordpress, Blogger, Tumblr) Video sharing sites (YouTube) Photo sharing sites (Flickr) Crowdsourcing (Wikipedia) User reviews (Amazon, Yelp) Streaming sites (Ustream) Social bookmarking (Digg, del.icio.us)
  • 21.
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  • 41. What is RSS? Really Simple Syndication
  • 42.
  • 44.
  • 45.
  • 48. Platforms Digital Media Plan Criteria for measurement Roles & Responsibilities Monitor Plan
  • 49. Conversational Calendar Digital Media Plan Ask your community - take polls and share results 10% Brand - 20% Sector - 70% valuable/Sharable/Entertaining Content
  • 53. Rate of interaction Direct Reach KPIs Sharing or content amplification Sentiments Likes or content appreciation
  • 54.
  • 55.
  • 56.
  • 58. Twitter has over M registered users 4Mil Estimated Active Tweeps in Arab region as of October 2012 Number of Active Twitter Users in Jordan October 2012 was 80K 1 M Tweets per day Twitter Majority of Tweets are 40 characters long The Average user has 115
  • 59.
  • 60.
  • 61. 5 Stages of Twitter Acceptance 1. Denial 2. Presence 3. Copy Paste 4. Conversing 5. Addiction
  • 62. Tweet A Message of 140 characters or less
  • 63. Mention (@) @Username + Message This mention tweet will be visible for both followers
  • 64. Re-Tweet (RT) RT @Username + Message Repeating someone else’s Tweet amplify it’s effect
  • 65. Hashtag (#) #Topic Helps you filter all discussion relevant to a specific event or topic
  • 66. #Amman #KSA #ReformJO #SMJU #AmmanTT #Sales #Telecom
  • 67. Direct message (DM) DM Send a Follower a private message
  • 69. Lists Find Lists or create your own (Public or Private) Listorious.com
  • 70. Spread the word about your Twitter Handle Search by Keywords (City, Sector, topic..) How to find New Followers Search specific list Search certain hashtags Follow Friday (#FF) Invite Email Contacts Follow Family & Friends Find popular Tweep in your area and follow their followers
  • 71. Mind the 140-char limit CSR & PR Events Photo or Video Tweets Informational Tweets Twitter Content Blog Posts Sector Fresh Articles Provide answers and guidance Ask questions and seek people’s opinion Retweet other rich tweets Inspiration Quotes
  • 72. - Don’t be an EGG Head! - Give credit where credit is due - Be yourself - If you can’t say it in real life don’t say it on twitter - Please don’t post the same post from multiple accounts - Give more than you take - Be careful what you tweet, even if you delete it. Someone will always share a screen shot of it - For God sake don’t ever start an argument on twitter, it is not the right place to go Ghetto!
  • 73.
  • 74.
  • 76. 1 Billion facebook > 750Mil Motor vehicle There are 48.5 Million Facebook users in MENA Average user has 130 friends & spends 700 min per month Facebook 11% of World Population has a facebook Account There are 2,477,820 users on Facebook in Jordan 50% Log on to facebook everyday
  • 77. Create Polls Morning Quotes Inspiring pictures Brand Products Matches Post at Peak hours Tips on Engagement Weather updates Country pictures Use Open end Questions Keep content fresh and relevant CSR & PR Events Contests Post and tag users in photos and videos
  • 78. Facebook Timeline • Guidelines: - Cover Photo Copyright - Cover Photo size: 851 pixels wide by 315 pixels high - No Sale or Promotions - Don’t incentivize “Like” - No Contact information • Messaging : Now customers can inbox Brands. • No more Landing Page: No more Brand Abuse. • Pin Feature: brands can pin certain post to stay on top. • Brand Vanity URL: Now Brands can pick their Vanity URL without the need for 25 likes.
  • 79. Facebook Dimensions Width Height Notes Cover Photo 851px 315px Profile Image 180px 180px Scaled down automatically to 32x32px Link Thumbnail 90px 90px Uploaded Photos 2048px 2048px Displayed Photos 960px 720px Pinned Post 403px 403px Application Favicon 16px 16px Application Icon 110px 74px Size limit of 5MB Milestone Picture 843px 403px
  • 80. Conversational Calendar Sunday /10/2012 Facebook Morning quote 10:00 AM Product 03:00 PM Match post 06:00 PM Twitter Morning quote 10:00 AM Article 01:00 PM Sector Article 04:00 PM Inspiring Picture 07:00 PM Sector Article 11:00 PM
  • 81.
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  • 88.
  • 90. LinkedIn has over 175Mil+ professionals as of August 2, 2012 62% of LinkedIn users are outside the USA LinkedIn LinkedIn members did nearly 5.3 billion professionally-oriented searches in 20112 5Mil Estimated LinkedIn users in Arab World as of June 2012 Number of LinkedIn Users in Jordan by November 2012 is 211,792
  • 91. Optimize your Title Customize your URL Join up to 50 relevant Groups Engage through Q&A LinkedIn Add Applications Endorse to be endorsed
  • 92.
  • 93.
  • 94.
  • 95. Pinterest has over 10.4Mil users as of December, 2011 Nearly 12Mil monthly unique visitors Most of the sites users are females Pinterest It is the fastest site in history to break through the 10 million unique visitor mark
  • 96. It’s NOT about YOU Everybody LOVES a STORY Don’t be all Business Reach for the Sweet Spot Pinterest Give away the Good Stuff Have ONE Board that is pure SHOWOFF
  • 97.
  • 98.
  • 99.
  • 100. Khaled El Ahmad Social Media Consultant / Trainer I’m on twitter  @Shusmo Download Slide: slideshare.net/kelahmad

Notes de l'éditeur

  1. 6. Measure ResultsImprove brand presence across social networks ~ Increase in number of fans, followers & mentions of your brand. Increase positive sentiment about your brand~ Statistics of Positive & Negative mentions. Increase traffic to your website.~ Monitor traffic to your website coming from social networks.
  2. 7. Analyze & Adapt Analyze your social media campaigns, adapt any new findings into your current processes, and improve your efforts. Testing and experimentation will perfect your social media efforts. As you dive deeper into the never-ending pool of social media, you’ll quickly understand what works and what doesn’t. Keep on learning.After a while, you will learn best time to engage, best tool to use…