My presentation from SMX London in May 2013 on Google+ Authorship

1. GOOGLE+ AUTHORSHIP 2013
KEVIN GIBBONS
BLUEGLASS.CO.UK
@KEVGIBBO

2. This time last year…
http://www.slideshare.net/kevgibbo/how-much-seo-juice-do-you-get-from-google
19.5% decrease in
organic search
for clients who aren’t
using Google+
42.6% increase in
organic search
for clients who are
using Google+

3. This wasn’t a direct correlation, of course –
however, all of our clients are now on Google+!

4. 12 months later - who’s using Google+?
(we decided to do some research…)

5. 36% of Fortune 100 Companies have Google+ Profiles
– only 3% use authorship markup

6. 45% of tech sites use Google authorship

7. Only 7% of Google’s own blogs use authorship!

8. WHERE ARE GOOGLE GOING NEXT?
GOOGLE AUTHORSHIP

10. Google is getting better at connecting the
dots – but they still need our help…

11. Google know more about your social connections
way beyond Google+

12. Penguin + Google+ = end of guest content?
http://econsultancy.com/uk/blog/62702-is-guest-blogging-becoming-risky

13. Agent Rank: Who links to you is likely to be
more important than where it’s from
Important Author
Less Authoritative Site
Less Important Author
More Authoritative Site
Agent Rank filed Aug 2011:
http://www.seobythesea.com/2011/11/agent-rank-or-google-plus-as-an-identity-service-or-digital-signature/

14. Topical authority & relevance is hugely important

15. Hire authors & influencers, not copywriters

16. Don’t give up on backlinks yet –
use authorship to support SEO, not replace it

17. Human engagement & user activity signals
are more natural & much harder to fake!
Top content on Mashable.com (using Social Crawlytics)
http://searchenginewatch.com/article/2255957/Is-Human-Engagement-Googles-New-Ranking-Factor-for-2013

18. Especially when correlating
people, links, content & social signals together

19. 1) Brands are slow at adopting Google+/authorship
2) Make the effort to get your team actively using G+
3) Author authority signals are much more trustworthy
Key Takeaways

20. KEVIN GIBBONS
KGIBBONS@BLUEGLASS.CO.UK
@KEVGIBBO
BLUEGLASS.CO.UK