My work - released, speculative, and pitch - as a digital copywriter.

1. SHREYAS SHEVADE
SENIOR COPYWRITER

2. CAMPAIGNS E-MAILERS FACEBOOK APPS
PITCH WORK WEBSITES

3. MENU
CAMPAIGN: ANYTHING4JETTA
CLIENT: VOLKSWAGEN

4. MENU
CAMPAIGN: THE YOUTUBE TEST-DRIVE
CLIENT: VOLKSWAGEN

5. MENU
EMAILER: INSURANCE IS CHEAP
CLIENT: BAJAJ ALLIANZ
THE BRIEF
CONVEY HOW INEXPENSIVE OUR HEALTH
INSURANCE POLICIES ARE.
THE IDEA
CHANGE THE COST OF OUR HEALTH
INSURANCE PREMIUM FROM RUPEES TO
SOMETHING EVERYONE CONNECTS TO.

6. MENU
EMAILER: BOLD YET CAUTIOUS
CLIENT: DWS INVESTMENTS
THE BRIEF
HIGHLIGHT THE DUAL-INVESTMENT
STRATEGY OF OUR FIXED TERM FUND.
THE IDEA
GIVE THE STOCK MARKET BULL A HELMET
THAT GUARDS AGAINST MARKET CRASHES.

7. MENU
EMAILER: INSTANT MINTING
CLIENT: ADCB
THE BRIEF
HIGHLIGHT OUR INSTANT MONEY TRANSFER
FACILITY FROM THE U.A.E. TO INDIA.
THE IDEA
USE THE FLASK IN THE DIRHAM TO MINT AN
INDIAN COIN INSTANTLY.

8. MENU
EMAILERS: ONE CHALLENGE LESS
CLIENT: DELL
THE BRIEF
TALK TO SME OWNERS ON HOW DELL CAN PARTNER THEM WELL IN THEIR QUEST FOR SUCCESS.
THE IDEA
SHOW HOW DELL’S AMAZINGLY STRUDY LAPTOPS AND GREAT CUSTOMER SERVICE ARE PERFECT
FOR THE BUDDING ENTREPRENEUR’S BUSY WORK DAY.

9. MENU
FB APP: WATCH WHAT YOU LIKE
CLIENT: STAR WORLD

10. MENU
FB APP: VALENTIMELINE
CLIENT: BAJAJ ALLIANZ

11. FB APP: VALENTIMELINE
CLIENT: BAJAJ ALLIANZ

12. FB APP: VALENTIMELINE
CLIENT: BAJAJ ALLIANZ

13. MENU
FB APP: KILLER CARDS
CLIENT: KILLER DEODORANT

14. MENU
PITCH: INDIAFEST: MAKE IT YOUR OWN
CLIENT: CHANNEL V

27. MENU
PITCH: EVERY MINUTE IS AMAZING
CLIENT: NATIONAL GEOGRAPHIC CHANNEL

28. Every Minute is Amazing
Microsite + Social, Interactive Scheduler

29. Visitors can explore every
amazing minute in a
single, animated interface.

30. On clicking any minute, a blurb about the programme and rerun timings are
shown. Users can also share this across social networks and set reminders.

31. Based on your Facebook profile and your interests, the scheduler will
recommend programming that you might like.

32. These likes are used to set reminders and showcase interests, location the
The recommended programming is pooled via your popular content inand
‘Amazing Minutes That Were’ section.
profession/qualification.

33. Curious Badges
Television based Loyalty Social Network

36. MENU
PITCH: FUN LIES IN THE JOURNEY
CLIENT: FOX TRAVEL & ENTERTAINMENT

39. PITCH: ITC BUBBLEFIRE GUM LAUNCH
CLIENT: ITC

44. MENU
PITCH: ITC NOOKA DROPS GUM LAUNCH
CLIENT: ITC

46. MENU
PITCH: CLEAN SWEEP
CLIENT: SCOTCH BRITE

47. MENU
PITCH: RACE TO LIVE
CLIENT: HONDA CBR 150R

48. MENU
PITCH: RACE TO LIVE
CLIENT: HONDA CBR 150R

49. MENU
PITCH: RACE TO LIVE
CLIENT: HONDA CBR 150R

50. MENU
WEBSITE: MOBI
CLIENT: ADCB

51. MENU
WEBSITE: PLANET VOLKSWAGEN
CLIENT: VOLKSWAGEN

52. MENU
WEBSITE: VOLKSWAGEN LIVE
CLIENT: VOLKSWAGEN

53. +91 8082531374
SHAVEDAY@GMAIL.COM