Delivered to the CIPR public services conference, October 2011.

1. Digital engagement: getting it right CIPR Public Sector Conference 13 th October 2011

2. Helping public services use the internet to make them a bit more interesting

3. Strategy Training Development

5. Change is happening…

6. Walsall: Express & Star: 23k Facebook: 222k (thanks @danslee)

9. Consumerisation of technology

10. Mainframes Minicomputers Microcomputers Web / Mobile

11. Smaller, more personal (and harder to control)

12. So: digital engagement

16. Made possible by:

17. Access to the internet Access to computing A nice user interface

18. Some principles

19. 1. Online communities are communities too!

22. 2. Participation should be at the convenience of the participants.

23. 3. Social media is communications, not Communications

24. 4. Don’t assume that everyone is offline.

25. 5. Interactive websites need interactive organisations

26. The digital engagement toolkit

27. 1. Go where people are 2. Right tool, right crowd

28. Oh, and you don’t have to like, or use, everything

40. The importance of a strategic approach

41. This stuff works

42. You must understand why you’re doing it though!

43. Don’t ask “how can we use Twitter?”

44. Focus on outcomes and needs and use the appropriate medium.

45. What are you trying to achieve? What are you asking people to do?

46. Change perceptions? Change behaviour? Improve services?

47. The need for strategy – without losing flexibility

49. Prototype Strategise Delegate

50. Strategy: Objectives Implementation Evaluation Risk Management

51. Also: a sign off procedure

52. Other bits of paper: Policy Campaign plans

53. Thanks for listening. Any questions?

54. [email_address] www.kindofdigital.com twitter.com/kindofdigital