Mr1 pt10

Introduction to Marketing Research Lecture 1 Hamendra Dangi [email_address] ms.edu 9968316938 H Dangi, FMS

Session Break Up ,[object Object],[object Object],[object Object],[object Object],[object Object],H Dangi, FMS

Session – Break Up ,[object Object],[object Object],[object Object],[object Object],[object Object],H Dangi, FMS

INTERNAL ASSESMNET ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],H Dangi, FMS

Text Book ,[object Object],[object Object],[object Object],H Dangi, FMS

Software ,[object Object],[object Object],[object Object],[object Object],H Dangi, FMS

Definition of Marketing Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],H Dangi, FMS

Management Decision Problem Vs. Business Research Problem ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],H Dangi, FMS

Question for Discussion ,[object Object],[object Object],[object Object],H Dangi, FMS

Classification of Marketing Research ,[object Object],[object Object],[object Object],[object Object],H Dangi, FMS

Distinction between Risk and Uncertainty ,[object Object],[object Object],H Dangi, FMS

Important Term ,[object Object],[object Object],H Dangi, FMS

Conditional Pay off table ,[object Object],[object Object],H Dangi, FMS I

Conditional Pay off Table H Dangi, FMS I hear, I forget I see, I remember I do I understand State of Nature/ Strategy 13 14 15 13 39 37 35 14 39 42 40 15 39 42 45

Example ,[object Object],[object Object],[object Object],[object Object],H Dangi, FMS I hear, I forget I see, I remember I do I understand

Pay off table H Dangi, FMS Prob. 20 25 40 60 20 0.10 40 30 0 -40 25 0.30 40 50 20 -20 40 0.50 40 50 80 40 60 0.10 40 50 80 120

EVPI ,[object Object],[object Object],[object Object],[object Object],H Dangi, FMS I hear, I forget I see, I remember I do I understand

EOL H Dangi, FMS I hear, I forget I see, I remember I do I understand Events / Demand Prob 20 25 40 60 20 0.10 0 10 40 80 25 0.30 10 0 30 70 40 0.50 40 30 0 40 60 0.10 80 70 40 0 EOL 31 23 17 49

Question for Discussion ,[object Object],H Dangi, FMS

Decision Tree Analysis ,[object Object],H Dangi, FMS

Example ,[object Object],H Dangi, FMS

[object Object],H Dangi, FMS Possible results Probability Rs consequences Dry well 0.10 - 1,00,000 Gas well only 0.40 45000 Oil& Gas 0.30 98000 Oil well only 0.20 1,99,000

Mr1 pt10

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Mr1 pt10