PR Evolved
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How the PR process has changed over a century and why the press release must evolve. Presentation for Social Fresh Portland.
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PR Evolved
- 1. PR Evolved.
- 2. The Press Release was invented in 1906…
- 4. For 100+ years, journalists were THE key to the public relations process.
- 9. engaging content journalists consumers bloggers PR today is about influencers
- 10. journalists consumers bloggers friends, fans, followers PR today is about influencers engaging content
- 11. Engaging Living Audience Value Conversational
- 12. Social PR Case Study Small business Sparta, TN Twitter YouTube Facebook PitchEngine release shared to networks with context Goal to sell 300 $1,600 kayaks in 2009
- 13. Social PR Case Study Traffic Summary Week of March 23-29 Monday 433% spike in traffic Tuesday 1100% (day shared via Facebook) Wednesday 416% Thursday 516% Friday 483% Saturday 466% Referring Sites accounted for 63.24% of traffic 84% of traffic generated from social networks via PitchEngine release 3% of traffic PFS blogs 10% of traffic traditional PR distribution methods 2% of traffic pitchengine.com 1% other Deirdre Breakenridge Book Announcement
- 15. Jason Kintzler [email_address] @jasonkintzler