Ryan Urban: CEO, Bounce Exchange Sean Shahparast: Conversion Director, Bounce Exchange Leveraging Marketing Psychology to Boost Revenue! May 2014 Presentation
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Dan McGaw Director of Marketing KISSmetrics ! @danielmcgaw Sean Shahparast Conversion Director Bounce Exchange ! profit@bounceexchange.com Ryan Urban Co-Founder and CEO Bounce Exchange ! profit@bounceexchange.com
1 Section One - Pick the Winners Starting Off Landing Page Optimization Product Page Optimization Checkout Optimization Actionable Tactics 2 Section Two - Conversion Rate Optimization Table of Contents
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Conversion Rate Optimization 2
Starting Off • Landing Page Optimization • Product Page Optimization • Checkout Optimization • Actionable Tactics
Landing Page Optimization • Start with a spreadsheet • Benefits + Imagery + Social Proof + CTA’s • Long Page vs. Short Page
Product Page Optimization • Do not be an order-taking mechanism • Tell the product story • Social proof
Checkout Optimization • Mini-Cart vs. Redirect • Clean out the garage • Add more steps • Payment options
Actionable Tactics • What’s in it for the visitor? • Contrast the critical actions? • Stop the leaks? • Sense of urgency? • Micro-Conversions
Questions? Dan McGaw Director of Marketing KISSmetrics dan@kissmetrics.com Sean Shahparast Conversion Director Bounce Exchange Ryan Urban Co-Founder and CEO Bounce Exchange profit@bounceexchange.com
THANK YOU
Ryan Urban profit@bounceexchange.com Sean Shahparast profit@bounceexchange.com
4. Dan McGaw
Director of Marketing
KISSmetrics
!
@danielmcgaw
Sean Shahparast
Conversion Director
Bounce Exchange
!
profit@bounceexchange.com
Ryan Urban
Co-Founder and CEO
Bounce Exchange
!
profit@bounceexchange.com
5. 1 Section One - Pick the Winners
Starting Off
Landing Page Optimization
Product Page Optimization
Checkout Optimization
Actionable Tactics
2 Section Two - Conversion Rate Optimization
Table of Contents
59. Actionable Tactics
• What’s in it for the visitor?
• Contrast the critical actions?
• Stop the leaks?
• Sense of urgency?
• Micro-Conversions
60. Questions?
Dan McGaw
Director of Marketing
KISSmetrics
dan@kissmetrics.com
Sean Shahparast
Conversion Director
Bounce Exchange
Ryan Urban
Co-Founder and CEO
Bounce Exchange
profit@bounceexchange.com