Leveraging Marketing Psychology to Boost revenue per session
Ryan Urban: CEO, Bounce Exchange Sean Shahparast: Conversion Director, Bounce Exchange Leveraging Marketing Psychology to Boost Revenue! May 2014 Presentation @danielmcgaw Join the conversation on Twitter #KISSwebinar @bounceexchange Join the conversation on Twitter #KISSwebinar Dan McGaw Director of Marketing KISSmetrics ! @danielmcgaw Sean Shahparast Conversion Director Bounce Exchange ! profit@bounceexchange.com Ryan Urban Co-Founder and CEO Bounce Exchange ! profit@bounceexchange.com 1 Section One - Pick the Winners Starting Off Landing Page Optimization Product Page Optimization Checkout Optimization Actionable Tactics 2 Section Two - Conversion Rate Optimization Table of Contents WATCH WEBINAR RECORDING NOW Pick the Winner vs. A. B. Enter your email here Pick the Winner vs. A. B. LOG IN WITH GOOGLE Start Your Free KISSmetrics Trial Conversion Rate Optimization 2 Starting Off • Landing Page Optimization • Product Page Optimization • Checkout Optimization • Actionable Tactics Landing Page Optimization • Start with a spreadsheet • Benefits + Imagery + Social Proof + CTA’s • Long Page vs. Short Page Product Page Optimization • Do not be an order-taking mechanism • Tell the product story • Social proof Checkout Optimization • Mini-Cart vs. Redirect • Clean out the garage • Add more steps • Payment options Actionable Tactics • What’s in it for the visitor? • Contrast the critical actions? • Stop the leaks? • Sense of urgency? • Micro-Conversions Questions? Dan McGaw Director of Marketing KISSmetrics dan@kissmetrics.com Sean Shahparast Conversion Director Bounce Exchange Ryan Urban Co-Founder and CEO Bounce Exchange profit@bounceexchange.com THANK YOU Ryan Urban profit@bounceexchange.com Sean Shahparast profit@bounceexchange.com
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Leveraging Marketing Psychology to Boost revenue per session
- 1. Ryan Urban: CEO, Bounce Exchange Sean Shahparast: Conversion Director, Bounce Exchange Leveraging Marketing Psychology to Boost Revenue! May 2014 Presentation
- 2. @danielmcgaw Join the conversation on Twi er #KISSwebinar
- 3. @bounceexchange Join the conversation on Twi er #KISSwebinar
- 4. Dan McGaw Director of Marketing KISSmetrics ! @danielmcgaw Sean Shahparast Conversion Director Bounce Exchange ! profit@bounceexchange.com Ryan Urban Co-Founder and CEO Bounce Exchange ! profit@bounceexchange.com
- 5. 1 Section One - Pick the Winners Starting Off Landing Page Optimization Product Page Optimization Checkout Optimization Actionable Tactics 2 Section Two - Conversion Rate Optimization Table of Contents
- 6. WATCH WEBINAR RECORDING NOW
- 8. Pick the Winner vs. A. B.
- 9. Pick the Winner vs. A. B.
- 10. Enter your email here! Zip Code! Pick the Winner vs. A. Enter your email here Zip Code B.
- 11. Enter your email here! Zip Code! Pick the Winner vs. A. Enter your email here Zip Code B.
- 12. Pick the Winner vs. A. B.
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- 14. 29 59 29 59 Pick the Winner vs. A. B.
- 15. 29 59 29 59 Pick the Winner vs. A. B.
- 16. Enter your email here Enter your email here Pick the Winner vs. A. B.
- 17. Enter your email here Enter your email here Pick the Winner vs. A. B.
- 18. Enter your email here Enter your email here Pick the Winner vs. A. B.
- 19. Enter your email here Enter your email here Pick the Winner vs. A. B.
- 20. Enter your email here Enter your email here Pick the Winner vs. A. B.
- 21. Enter your email here Enter your email here Pick the Winner vs. A. B.
- 22. Enter your email here Enter your email here Pick the Winner vs. A. B.
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- 24. Enter your email here Enter your email here Pick the Winner vs. A. B.
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- 27. Enter your email here Enter your email here Pick the Winner vs. A. B.
- 28. Enter your email here Enter your email here Pick the Winner vs. A. B.
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- 36. 29:59 Pick the Winner vs. A. B.
- 37. 29:59 Pick the Winner vs. A. B.
- 44. Pick the Winner vs. A. B.
- 47. Pick the Winner vs. A. B.
- 53. LOG IN WITH GOOGLE Start Your Free KISSmetrics Trial
- 55. Starting Off • Landing Page Optimization • Product Page Optimization • Checkout Optimization • Actionable Tactics
- 56. Landing Page Optimization • Start with a spreadsheet • Benefits + Imagery + Social Proof + CTA’s • Long Page vs. Short Page
- 57. Product Page Optimization • Do not be an order-taking mechanism • Tell the product story • Social proof
- 58. Checkout Optimization • Mini-Cart vs. Redirect • Clean out the garage • Add more steps • Payment options
- 59. Actionable Tactics • What’s in it for the visitor? • Contrast the critical actions? • Stop the leaks? • Sense of urgency? • Micro-Conversions
- 60. Questions? Dan McGaw Director of Marketing KISSmetrics dan@kissmetrics.com Sean Shahparast Conversion Director Bounce Exchange Ryan Urban Co-Founder and CEO Bounce Exchange profit@bounceexchange.com
- 61. THANK YOU Ryan Urban profit@bounceexchange.com Sean Shahparast profit@bounceexchange.com