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Social Media: Why? Tips for How Karen Jeannette eXtension Content Support https://www.extension.org/people/karenjeannette OSU Extension County Coordinators Meeting November 9, 2010
My Learning Network Map created @ http://apps.asterisq.com/mentionmap/# ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Internet is a Change Agent ,[object Object],[object Object],Pew Internet and Amderican Life Project
Internet Use Statistics http://pewinternet.org/Reports/2010/Social-Media-and-Young-Adults/Part-1/Demographics.aspx?r=1
Changes in Internet Use  (2000 – 2010) Statistics Presented at National eXtension Virtual Conference  Lee Rainie,  NeVC Keynote: Becoming Visible in the New Media Ecology,  http://www.extension.org/learn/event/45 2000 2010 Internet Use 46% 74% Broadband 5% 65% Online Video 20% 55% Cell phone users 53% 85% Connect Wireless 0% 57% Use Cloud Services 0% 66%
http://www.flickr.com/photos/41993437@N00/3687133355/
Whose Using Social Networks? http://www.pewinternet.org/Reports/2010/Older-Adults-and-Social-Media.aspx
Web 2.0 http://en.wikipedia.org/wiki/File:Web_2.0_Map.svg
http://www.flowtown.com/blog/the-2010-social-networking-map
Online social tools help provide ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
We have new expectations of connecting with information
We have new expectations of gathering & learning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to  Start with Social Media
Social Media Potential  Extension Engagement Building & Maintaining Relationships Access. Attract. Achieve. John Hagel III, John Seely Brown and Lang Davison. 2010. The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion. Basic Books. < http://blogs.hbr.org/bigshift/2010/04/a-brief-history-of-the-power-o.html >
Tips for  How to Use Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],Social Media Strategy What’s important? What are we trying to achieve? Who do we need to connect with? Trying and participating is essential to understanding how… National eXtension Virtual Conference, Keynote, Nancy White (recording) : Me, We and the Network: Weaving Participation
Ideas for Starting  with Social Media ,[object Object],[object Object],[object Object],[object Object],Start with a friend/colleague http://www.extension.org/people/colleagues/socialnetworks
Access Write and Publish for the Web
People increasingly turn to the Internet for Information
Search Engine Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object]
Content Access and Use ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keywords
Social Identity
Publish Content  People Can Share
Attract-Learn Using Value Added Tools
Add Value Share at a New Scale (Doing what you already do) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Embed
Delicious Bookmarking Tagging & Sharing http://www.delicious.com/aafromaa/nancywhite
 
How do I keep up? Listen. Manage. Participate?
Listen the Google Way
Twitter Real-time Search
Feed Readers
Attract-Learn Connect with Conversation
Converse Where the People Are… ,[object Object]
What should role should we play in Extension? ,[object Object],[object Object],[object Object],[object Object],[object Object],Nancy White, NeVC Keynote: Me, We and the Network: Weaving Participation (webinar recording),  http://www.extension.org/learn/event/47
Help Connect People Via Your Social Identity
  Trust in Online Networks http://www.flickr.com/photos/vanderwal/2379573773/
Build & Maintain Relationships Continually Evaluate
Niche Networks
Comment on Blogs
Niche Network or Facebook?
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs
UMN Extension  Master Gardener Director’s Blog
Attract-Learn Connect & Integrate (This is Media Ecology)
 
Achieve-Shape  Drawing Out Resources
Intersection Consulting http://www.flickr.com/photos/intersectionconsulting/3598356119/
What’s Possible?
Any Questions? Contact ,[object Object],[object Object]
References and Resources ,[object Object]
Image References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Osu ext2010 county-coordinators-11-9-2010

Notes de l'éditeur

  1. http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults/Part-2/5-Wireless.aspx
  2. Social Networks Sharing links, photos, videos, news, and status updates
  3. Commenting Updating Linking Ranking Tagging Categorizing Video Graphics
  4. The information landscapes is changing. Facebook: 500 million Twitter: 87% Aware, 7% USe it. http://mashable.com/2010/04/29/twitter-usage-america/ Twitter 600 real-time search In the US&gt;Facebook is most visited (up from Google) http://techcrunch.com/2010/03/15/hitwise-says-facebook-most-popular-u-s-site/ Google Hits (Top site still reaches the most – 81%) YouTube – Second most visited search engine
  5. Extension is well positioned for social media….social media, expand the scale at which we can create opportunities and add value to our work by connecting with people through online networks. Power of Pull – Access. Attract. Achieve John Hagel III, John Seely Brown and Lang Davison. 2010. The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion. Basic Books. &lt; http://blogs.hbr.org/bigshift/2010/04/a-brief-history-of-the-power-o.html &gt; NeVC: Leveraging the Educational Potential of Online Networks, http ://collaborate.extension.org/wiki/Online_Networks:_Leveraging_Educational_Potential , Web recording: http://www.extension.iastate.edu/broadcasts/nevc/default.htm?file=NeVCDay3ROOM2.flv&amp;start=416 Social media can help those in Extension can use social media help clientele and interested people access our information (awareness, discoverability, recognition) , build context rich learning opportunities (learn: for ourselves, community), help people, help us connect, construct knowledge, and ultimately shape, or draw out resources from networks which may have not been able to be drawn out without the use of social media tools.
  6. Try It Use it with your goals? Learn. Do. Reflect. Adjust. Discussion with Nancy White National eXtension Virtual Conference Webinar recording: http://www.extension.org/learn/event/47
  7. Start with a close tie – someone that will hold you accountable, be there to share with, exchange experiences about using new tools, learning new experiences Learn about an interest on your own or with a friend Connect with others or learn around a cause (follow a Facebook fanpage, search twitter.com for a topic, then add those followers to your list, label your photos on flickr and see what others are posting) Bookmark your bookmarks where you can let others see what your reading Nudge yourself to new goals.
  8. Google 600 million Twitter Searches
  9. Anywhere you write content, it should be searchable by keywords People scan content, look up to the left, this is known as information Scent http://www.useit.com/alertbox/20040802.html See ‘Why Can’t Google Find My Stuff’ (Webinar Recording): http://about.extension.org/wiki/Recordings_of_eXtension_Professional_Development_Sessions#Google_Search
  10. Expedite Interest-based Connections Scale Events/Presentation beyond Access and Manage Search, label, more easily Learn how to use these tools: http://about.extension.org/wiki/Recordings_of_eXtension_Professional_Development_Sessions#Social_Networking
  11. How to Use Feed Readers, Feeding Frenzy (Web syndication &amp; Web Feeds): http://connect.extension.iastate.edu/p51525211/
  12. What are people saying – find out by getting via email or feed. Search terms? Master gardener Gardening Ohio Your county
  13. Search.twitter.com – Keep up with real-time events Emerald Ash Borer Quarantines
  14. Resources for Using Feed Readers http://www.commoncraft.com/rss_plain_english http://blog.anneadrian.com/2007/05/how-to-use-news-reader.html Feeding Frenzy (Web syndication &amp; Web Feeds): http://connect.extension.iastate.edu/p51525211/
  15. People searching the Internet to get questions answered… Offer information…humbly…. Social Media is about creating Engagement Opportunities Making Connections Intersections Not Just For Masses Think: 2sies 3sies Nancy White ------------------------ Listening: ‘ What knowledge are people seeking?” Share “there” (other networks) Share “here” (our networks) Respond, Interact, Ask, Facilitate, Provide Value
  16. Opportunities from Engagement? What do intersections mean? Why do we participate? Faciliate? Through participation we can more easily identify intersections. See Presentation by Nancy White on &amp;quot;Me, We and the Network: Weaving Participation&amp;quot; @ http://www.extension.iastate.edu/broadcasts/nevc/default.htm?file=NeVCDay3ROOM1.flv&amp;start=8431
  17. Comment Provide Valuable Links Facilitate Ideas (Humbly) Based on an Existing Inquiry or Need
  18. Why Facebook? Because that’s where the people are…
  19. #1 Most visited site – sticky – people come back (Google still has further reach) according to Hitwise research. 500 million Facebook Users 200 million mobile requests Bing added
  20. Twitter Chat Event Example: Twitter Transcript from National eXtension Virtual Conference - http://about.extension.org/wiki/File:NeVCTweets.pdf URL for Viewing: http://connect.extension.iastate.edu/p69598545/ Title: Twitter 1: Using Twitter for Outreach and Education Presenters:Karen Jeannette, Chris Raines, Ashley Fondren URL for Viewing: http://connect.extension.iastate.edu/p69598545/ Duration:  00:54:50 Title:  Twitter 2: Twitter it Up – A Twitter Management Lab Presenters:Karen Jeannette, Chris Raines, Ashley Fondren URL for Viewing:  http://connect.extension.iastate.edu/p81669752/ Duration:  00:46:01
  21. You have to Build with Blogs EMG Garden Professors Dynamics of building community on each of these blogs Groups – Take Turns Posting, Min. once a week Encourage Commenting On Your Own Expand Your Thoughts No Password Needed (usually)
  22. NeVC: Using a Blog to Reach Master Gardeners, Using a Blog to Reach Master Gardeners: http://www.extension.org/learn/event/65