The document discusses product planning and a company's product mix. It defines key terms like product, product line, and product category. It also outlines strategies for developing a company's product mix, including developing new products, expanding existing product lines, and deleting unprofitable products. The process of developing new products involves generating ideas, screening ideas, product development, testing, introduction, and evaluating customer acceptance.

1. Chapter 30

6. Category/Line/Item Product Category Product Line Product Item