A Vision for the Perfect Mobile Customer Experience

•

1 j'aime•1,963 vues

1) The document discusses a vision of the future where companies can achieve a "perfect customer experience" through mobile technology and big data. 2) It notes that mobile will be the central way customers interact with companies and that mobile usage has surpassed web usage. 3) The document argues that companies must leverage mobile customer data and analytics platforms in order to understand customers and deliver personalized, relevant experiences across different channels like mobile.

Technologie Business

A Vision
into the
Future!
!
Kontagent!
Konnect 2013

The perfect customer experience is
Omnipresent, Relevant and Intimate

Achieving the perfect customer experience is
going to happen sooner than you think

Objective
Trend #1!
Mobile Changes
Everything!

Mobile will be the center of the
perfect customer experience

“A few years from now,
every single person who
works at Facebook is
going to be working on
mobile almost exclusively”

- Bret Taylor 2011

Facebook CTO

Objective
!
Q1 2013!
More Mobile than
Web Users!

Objective
!
The Mobile Dilemma!
Mobile Contributing
to 100% Growth!

Objective
!
Monetization “Gap”!
Mobile Monetizing at
25% of Web!

Some existing companies have
embraced the change…

Objective
!
Massive!
Opportunity!
25% Mobile Revenue!
In 2012!

Objective
!
Uber!
Growing Faster
than Ebay!

Data will drive the perfect customer experience

Objective
Walmart!
Personalization!
With Big Data!

Mobile is generating more Omnipresent, Relevant,
and Intimate customer data than any
touchpoint

The leading companies will fully leverage mobile
and data to deliver the perfect
customer experience

…and traditional
web analytics
tools alone are
not enough
Most companies
don’t understand
mobile and data
well enough…

Objective
Data Store
and Data
Science
Platform!
Data
Applications!
Customer-Centric Data Platform!
Data Apps!
Data Products!
!
Platform!
!
Behavioral Data!
CRM!
Advertising Data!
More….!
!
Data Infrastructure!
Data Science!
More…!
Analytics!
Testing & Targeting!
Recommendations!
More…!
!
Customer
Data!
!

Objective
People!
Objective
Process!
Mobile Customer Intelligence!
Objective
Platform!

Recommandé

Mobile and Video (Beyond Hmmm...that sounds cool)Jason Thibeault

SmartKISS Presentation SmartKISS

Slide1peterkin1

Why Your Business Needs A Mobile App NowAlan Jordan

Victoria Treyger - Ring Central - Mobility for Growing BusinessesRamon Ray

Digital momsWhite Horse

We’re All Divas Now: How to Reach High-Maintenance Consumers with Your Brand ...Seattle Interactive Conference

Apps - are they alive or dead?Sally Foote

Recommandé

Mobile and Video (Beyond Hmmm...that sounds cool)Jason Thibeault

SmartKISS Presentation SmartKISS

Slide1peterkin1

Why Your Business Needs A Mobile App NowAlan Jordan

Victoria Treyger - Ring Central - Mobility for Growing BusinessesRamon Ray

Digital momsWhite Horse

We’re All Divas Now: How to Reach High-Maintenance Consumers with Your Brand ...Seattle Interactive Conference

Apps - are they alive or dead?Sally Foote

Apps - are they alive or dead?FEB Digital

Mobile Enterprise AppsProscape

Understanding ContextJason Thibeault

Ditch the Devices: The Art & Science of Connecting with the Always-On ConsumerSeattle Interactive Conference

Louis PowellHilary Ip

Adrian GregoryHilary Ip

Mobile marketing tactics to convert consumer clients - LawMarketing.com - 2-1...Larry Bodine

Trendz AppTrendzApp

Mezoz App PresentationMezoz

Digital Strategy For Brand Marketersdelissat

2016 mobile trendsNigel Grace

A Story Of Transformationdelissat

1. nick lansley mi m 2012rachelmsalmon

Niklas Slotte - AR as Part of The Consumer Shopping Experience - Mindtrek 2016Mindtrek

Opportunity for Retail IndustryInnoMind Technologies

Reinventing Marketing in the Age of DigitalJohn Watton

Holiday Shopping HacksLeo Burnett

How marketers need to prepare for the wearables explosionSpendsetter

Enterprise mobility – what and why should sme’s adopt!Rigel Networks LLC

Is SEO a worthwhile investment?Black Marlin Technologies

[HUBFORUM] GENERAL CREATIVITY - VAPORIZED: SOLID STRATEGIES FOR SUCCESS IN A ...HUB INSTITUTE

Las tasasjlva36

Contenu connexe

Tendances

Apps - are they alive or dead?FEB Digital

Mobile Enterprise AppsProscape

Understanding ContextJason Thibeault

Ditch the Devices: The Art & Science of Connecting with the Always-On ConsumerSeattle Interactive Conference

Louis PowellHilary Ip

Adrian GregoryHilary Ip

Mobile marketing tactics to convert consumer clients - LawMarketing.com - 2-1...Larry Bodine

Trendz AppTrendzApp

Mezoz App PresentationMezoz

Digital Strategy For Brand Marketersdelissat

2016 mobile trendsNigel Grace

A Story Of Transformationdelissat

1. nick lansley mi m 2012rachelmsalmon

Niklas Slotte - AR as Part of The Consumer Shopping Experience - Mindtrek 2016Mindtrek

Opportunity for Retail IndustryInnoMind Technologies

Reinventing Marketing in the Age of DigitalJohn Watton

Holiday Shopping HacksLeo Burnett

How marketers need to prepare for the wearables explosionSpendsetter

Enterprise mobility – what and why should sme’s adopt!Rigel Networks LLC

Is SEO a worthwhile investment?Black Marlin Technologies

Tendances (20)

Apps - are they alive or dead?

Mobile Enterprise Apps

Understanding Context

Ditch the Devices: The Art & Science of Connecting with the Always-On Consumer

Louis Powell

Adrian Gregory

Mobile marketing tactics to convert consumer clients - LawMarketing.com - 2-1...

Trendz App

Mezoz App Presentation

Digital Strategy For Brand Marketers

2016 mobile trends

A Story Of Transformation

1. nick lansley mi m 2012

Niklas Slotte - AR as Part of The Consumer Shopping Experience - Mindtrek 2016

Opportunity for Retail Industry

Reinventing Marketing in the Age of Digital

Holiday Shopping Hacks

How marketers need to prepare for the wearables explosion

Enterprise mobility – what and why should sme’s adopt!

Is SEO a worthwhile investment?

En vedette

[HUBFORUM] GENERAL CREATIVITY - VAPORIZED: SOLID STRATEGIES FOR SUCCESS IN A ...HUB INSTITUTE

Las tasasjlva36

Hacking App Stores - Boost CampaignsMobile İstanbul

Symposium: Social and Psychological Factors Associated with ExerGaming PlayAlasdair Thin

Moving DNUG Usergroup von on-premise in die IBM ConnectionsCloud - ICS.UG 2016ICS User Group

In the Zone - Games for Health 2009Alasdair Thin

[HUBDAY] Pinterest, The power of visual discoveryHUB INSTITUTE

[HUBFORUM] ADVENTORI - LESS ADS, MORE EFFICIENT ADSHUB INSTITUTE

Salesforce Winter ‘17 リリースノート輪読（ISV 改め App Innovators 編）Takahiro Kawabata

Introduction to lightning componentsMadan Khichi

Random Rants About Sales and Social SellingBarbara Giamanco

APAC Webinar Connecting Marketing, Sales and Service Clouds (August 24, 2016)Salesforce Partners

Katalog Oriflame Maret 2016YUDHI ARYA

Elyem Chej ExpedienteElyem Chej Abderrahman (she/her)

Novage Bright Sublime OriflameYudhi Arya

Katalog Oriflame Desember 2016 plus Katalog Mini Novage Bright SublimeYudhi Arya

Katalog Oriflame Juli 2010Liena Aifen

Flashcardsgingerfresa

Salesforce.com Community Cloud Spring'16 UpdateYamase Hiroaki

HRBarCamp2017Jannis Tsalikis

En vedette (20)

[HUBFORUM] GENERAL CREATIVITY - VAPORIZED: SOLID STRATEGIES FOR SUCCESS IN A ...

Las tasas

Hacking App Stores - Boost Campaigns

Symposium: Social and Psychological Factors Associated with ExerGaming Play

Moving DNUG Usergroup von on-premise in die IBM ConnectionsCloud - ICS.UG 2016

In the Zone - Games for Health 2009

[HUBDAY] Pinterest, The power of visual discovery

[HUBFORUM] ADVENTORI - LESS ADS, MORE EFFICIENT ADS

Salesforce Winter ‘17 リリースノート輪読（ISV 改め App Innovators 編）

Introduction to lightning components

Random Rants About Sales and Social Selling

APAC Webinar Connecting Marketing, Sales and Service Clouds (August 24, 2016)

Katalog Oriflame Maret 2016

Elyem Chej Expediente

Novage Bright Sublime Oriflame

Katalog Oriflame Desember 2016 plus Katalog Mini Novage Bright Sublime

Katalog Oriflame Juli 2010

Flashcards

Salesforce.com Community Cloud Spring'16 Update

HRBarCamp2017

Similaire à A Vision for the Perfect Mobile Customer Experience

What's Next for The Mobile LandscapeOgilvy Consulting

Internet Retailer Mobile WebinarBloomReach

Mobile Marketing isn't Optional by Anthony Quigley DigitalMarketingShow

ur mobile - build your mobile worldurmobile

Digital Trends 2015Valtech

2014 Mobile Trends by AzetonePhilippe Dumont

11 Internet Marketing Trends for 2011hillarybressler

5 Digital Trends for 2013 - Dynamit Dynamit

Mobile trends india_2013__smart_insightsRetailemall

Mobile engagementstrategyenterprisehead

Small businessesRichard Kim

Best Mobile App Developers for BusinessPerfection Marketing Group

Small BusinessDeborah Manley

Making the most of mobile in B2BOgilvy

Mobile marketing salesPage 1 for all

GroupM's China Digital Playbook - April 2014Harsh Wardhan Dave

Bouncie and IoT (African Digital Summit)Bouncie

Red Hot Digital Marketing Trends of 2016 - Cincinnati AMA - MarchMike Corak

SOMO - The State of Social & Mobile Media Charlevoix Chamber Presentation Nov...ATI Marketing LLC

The Future of Mobile Marketing: 20 Expert Predictions For 2015Invoca

Similaire à A Vision for the Perfect Mobile Customer Experience (20)

What's Next for The Mobile Landscape

Internet Retailer Mobile Webinar

Mobile Marketing isn't Optional by Anthony Quigley

ur mobile - build your mobile world

Digital Trends 2015

2014 Mobile Trends by Azetone

11 Internet Marketing Trends for 2011

5 Digital Trends for 2013 - Dynamit

Mobile trends india_2013__smart_insights

Mobile engagementstrategy

Small businesses

Best Mobile App Developers for Business

Small Business

Making the most of mobile in B2B

Mobile marketing sales

GroupM's China Digital Playbook - April 2014

Bouncie and IoT (African Digital Summit)

Red Hot Digital Marketing Trends of 2016 - Cincinnati AMA - March

SOMO - The State of Social & Mobile Media Charlevoix Chamber Presentation Nov...

The Future of Mobile Marketing: 20 Expert Predictions For 2015

Plus de Kontagent

How to build irresistible social casino gamesKontagent

Kontagent - The Impact on Consumer Mobile ExperiencesKontagent

Feature Extraction for Predictive LTV Modeling using Hadoop, Hive, and Cascad...Kontagent

Webinar: Econsultancy 2013 Mobile Sophistication and Strategy ReportKontagent

Get Your Mobile App Discovered and Amp Up User AcquisitionKontagent

Utilizing Mobile Metrics to Increase MonetizationKontagent

Data Driven Design: You've Got the Data... So, Now What?Kontagent

Effective Data Driven Development for Social and Mobile AppsKontagent

Kontagent Social to Mobile Webinar: A Playbook for Building Successful GamesKontagent

Top 7 Social Metrics - GDC Europe 2011Kontagent

Plus de Kontagent (10)

How to build irresistible social casino games

Kontagent - The Impact on Consumer Mobile Experiences

Feature Extraction for Predictive LTV Modeling using Hadoop, Hive, and Cascad...

Webinar: Econsultancy 2013 Mobile Sophistication and Strategy Report

Get Your Mobile App Discovered and Amp Up User Acquisition

Utilizing Mobile Metrics to Increase Monetization

Data Driven Design: You've Got the Data... So, Now What?

Effective Data Driven Development for Social and Mobile Apps

Kontagent Social to Mobile Webinar: A Playbook for Building Successful Games

Top 7 Social Metrics - GDC Europe 2011

Dernier

2024: Domino Containers - The Next Step. News from the Domino Container commu...Martijn de Jong

Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Miguel Araújo

IAC 2024 - IA Fast Track to Search Focused AI SolutionsEnterprise Knowledge

CNv6 Instructor Chapter 6 Quality of Servicegiselly40

A Domino Admins Adventures (Engage 2024)Gabriella Davis

Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...Neo4j

GenCyber Cyber Security Day PresentationMichael W. Hawkins

How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes

Factors to Consider When Choosing Accounts Payable Services Providers.pptxKatpro Technologies

04-2024-HHUG-Sales-and-Marketing-Alignment.pptxHampshireHUG

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Drew Madelung

Driving Behavioral Change for Information Management through Data-Driven Gree...Enterprise Knowledge

🐬 The future of MySQL is Postgres 🐘RTylerCroy

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...apidays

Top 5 Benefits OF Using Muvi Live Paywall For Live StreamsRoshan Dwivedi

[2024]Digital Global Overview Report 2024 Meltwater.pdfhans926745

Partners Life - Insurer Innovation Award 2024The Digital Insurer

The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfEnterprise Knowledge

Data Cloud, More than a CDP by Matt RobisonAnna Loughnan Colquhoun

Presentation on how to chat with PDF using ChatGPT code interpreternaman860154

Dernier (20)

2024: Domino Containers - The Next Step. News from the Domino Container commu...

Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...

IAC 2024 - IA Fast Track to Search Focused AI Solutions

CNv6 Instructor Chapter 6 Quality of Service

A Domino Admins Adventures (Engage 2024)

Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...

GenCyber Cyber Security Day Presentation

How to Troubleshoot Apps for the Modern Connected Worker

Factors to Consider When Choosing Accounts Payable Services Providers.pptx

04-2024-HHUG-Sales-and-Marketing-Alignment.pptx

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

Driving Behavioral Change for Information Management through Data-Driven Gree...

🐬 The future of MySQL is Postgres 🐘

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...

Top 5 Benefits OF Using Muvi Live Paywall For Live Streams

[2024]Digital Global Overview Report 2024 Meltwater.pdf

Partners Life - Insurer Innovation Award 2024

The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf

Data Cloud, More than a CDP by Matt Robison

Presentation on how to chat with PDF using ChatGPT code interpreter

A Vision for the Perfect Mobile Customer Experience

1. A Vision into the Future! ! Kontagent! Konnect 2013

2. Imagine a future where…

10. “The perfect customer experience”

11. The perfect customer experience is Omnipresent, Relevant and Intimate

12. Achieving the perfect customer experience is going to happen sooner than you think

13.

14. Objective Trend #1! Mobile Changes Everything!

15. Mobile will be the center of the perfect customer experience

16. “A few years from now, every single person who works at Facebook is going to be working on mobile almost exclusively” - Bret Taylor 2011 Facebook CTO

17. Objective ! Q1 2013! More Mobile than Web Users!

18.

19. Objective ! The Mobile Dilemma! Mobile Contributing to 100% Growth!

20. Objective ! Monetization “Gap”! Mobile Monetizing at 25% of Web!

21. Some existing companies have embraced the change…

22. Objective ! Massive! Opportunity! 25% Mobile Revenue! In 2012!

23.

24. Objective ! Uber! Growing Faster than Ebay!

25.

26. Objective ! Trend #2! Big Data!

27. Data will drive the perfect customer experience

28.

29. Objective LinkedIn! Data Products!

30.

31. Objective Walmart! Personalization! With Big Data!

32. Mobile is generating more Omnipresent, Relevant, and Intimate customer data than any touchpoint

33. The leading companies will fully leverage mobile and data to deliver the perfect customer experience

34. …and traditional web analytics tools alone are not enough Most companies don’t understand mobile and data well enough…

35.

36. Objective Mobile Customer Intelligence!

37. Objective Platform!

38. Objective Data Store and Data Science Platform! Data Applications! Customer-Centric Data Platform! Data Apps! Data Products! ! Platform! ! Behavioral Data! CRM! Advertising Data! More….! ! Data Infrastructure! Data Science! More…! Analytics! Testing & Targeting! Recommendations! More…! ! Customer Data! !

39. Objective Process!

40. Objective People!

41. Objective People! Objective Process! Mobile Customer Intelligence! Objective Platform!

42. …the future is now