Best practices for social media for travel guides. How to use Facebook, Twitter, Foursquare, apps and more to create amazing tour experiences with a professional guide.

1. SMNNY @ GANYC
Presentation:
Social Media for Tour Guides
Professional Development
May 13, 2014

2. Mo Krochmal
Social Media Professional
347.735.6860
mo.krochmal@gmail.com

3. Learning About You as a Group:

Website?

Social media?

Daily social media?

Mobile phone for more than text and phone?

Smartphone AND a tablet?

4. Big Trends

People are using social media for travel
inspiration, for roughly 20 percent of all global
regions. Facebook is the top service.

38% US and 64% non-US use social media
services when traveling.

85 percent use mobile when traveling.
Reference:
http://www.emarketer.com/Article/Asia-Pacific-Social-Media-Inspires-Travelers/1009605
Four Seasons Hotels case study:
http://www.forbes.com/sites/steveolenski/2014/02/07/the-impact-of-social-media-in-the-travel-marketing-industry/
Infographic on social media and travel
http://www.tnooz.com/article/impact-of-social-media-on-the-travel-industry-infographic/

6. Reasons to use social media

Presence – You should 'own' your name
SEO and SMO. Be findable.

Listening – People are talking.

Engaging – It's called 'social' for a reason.

Sharing – Create useful content, value.

Selling – The last thing to do, but don't forget to
ask the ask! Funnel to your website.

7. Reference: http://kamber.com.au/social-media-trends-2014-part-five/

8. Reference: http://www.getspokal.com/why-2014-is-already-the-biggest-year-for-content-marketing/

9. Reference: http://wearesocial.sg/blog/2014/04/social-digital-mobile-china-2014/

10. Working the platforms

11. Facebook

12. Facebook

13. Facebook Page

14. Twitter
https://twitter.com/Krochmal

15. Instagram

16. Pinterest

17. Tumblr

18. Tumblr Dashboard

19. YouTube

20. 50th Anniversary of World's Fair, on YouTube

21. Artisanal Spirits Tasting in Manhattan

22. Foursquare

23. Foursquare

24. Foursquare

25. Apps

26. The Travel Experience

Researching

Booking

The Trip

Afterwards

27. What Matters:

Engagement

Conversation

Listening

Learning

And, grow your business

28. What Matters:

Shareable posts – events, news, hashtags

Branding – what you stand for, values

Engaging – questions, salutes

Success stories

Frequency

Culture of the platform

Service

Honesty, credibility, authenticity

29. What does it cost
Social media are mostly “free” platforms, but they
do require investment:

$500 for a Facebook Page

$500 for a Twitter account
Be authentic, be a trusted source, be social.

30. Costs
Advertising on Facebook, Twitter, LinkedIn can be
effective, but ...

Don't buy followers

Do share good stuff and grow organically

Do it yourself and be real

Do change your passwords

31. Goals
Social media is effective if you consider what you
would like to accomplish and work to goals.
Get more “likes,” get more RT's, shares,
comments.
Get more leads.

32. Measurement

Consider a social media management tool such
as Hootsuite.

Facebook Insights on Pages are useful, though
the platform is not the free lunch it once was.

Open a Twitter account and get access to
analytics.

37. My Social

Social Media News NY http://socialmedianewsny.com

Travel Blog http://bickersonstravel.tumblr.com

@krochmal on Twitter http://twitter.com/krochmal

YouTube channel http://youtube.com/mmkrochmal

Professional http://linkedin.com/in/mokrochmal
And many, many more

38. Mo Krochmal
Connect with me!
Social Media Professional
347.735.6860
mo.krochmal@gmail.com